What Does a Winning Sales Funnel Look Like? Sunday, 24 March, 13
Why Start Here?
Sunday, 24 March, 13
Why Start Here? A winning offer makes buying traffic much easier.
Sunday, 24 March, 13
The Ascension Model
Sunday, 24 March, 13
The Ascension Model Is it always the best model? Can you get the sale right away? Sunday, 24 March, 13
The Art of Micro-Commitments
Sunday, 24 March, 13
The Art of Micro-Commitments Think of your prospects mindset and where they came from...
Sunday, 24 March, 13
Effective Micro Commitment Entrances
Basic Lead Capture Page
Sunday, 24 March, 13
Effective Micro Commitment Entrances
Quiz/Survey Page
Sunday, 24 March, 13
Effective Micro Commitment Entrances
Video Sales Letter
Sunday, 24 March, 13
Effective Micro Commitment Entrances
Advertorial/ Article Presell
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Effective Upfront Offers for Paid Traffic
Sunday, 24 March, 13
Effective Upfront Offers for Paid Traffic Info Products & Personal Brands • Trial offer (14 day trial, 1 time or recurring after, metrics must be accurate) • Reduced price one-time-offer (works great after opt-in) • Low priced straight sale (Usually under $50, marketplace dependent) • Digital vs. Physical vs. Digital combo (Mindvalley Style)
Sunday, 24 March, 13
Effective Upfront Offers for Paid Traffic Health/Supplement Offers • Trial offer ($1-$5 shipping only offer then rebill10-14 days later, recurring) • Low priced via rebate straight sale • Reduced price bundled straight sale
Sunday, 24 March, 13
Effective Upfront Offers for Paid Traffic Software as a Service • Feature Limited Trial Offer • Time Limited Trial Offer • Feature Reduced Free Option (must have strong upsell process) • Feature Reduced Paid Option *monetize via advertising (ad free versions offered as upgrade)
Sunday, 24 March, 13
Effective Immediate Upsells Info Products & Personal Brands • “The Missing Component” (Generate Home Energy >> Save at the Pump) • “Fast Track Coaching” type of offers • Trial continuity (very effective) • Software to automate the process, or simplify it (finance tools for example) • VIP programs, “inner circles”, 1-on-1 or group coaching, dfy solutions
Sunday, 24 March, 13
Effective Immediate Upsells Health/Supplement Offers • Bundle of same product purchased, reduced price • “Extra Strength” version of same product • Complimentary products (cleanse offer for weight loss front end)
Sunday, 24 March, 13
Effective Immediate Upsells Software as a Service • Ad free versions • Reduced price to jump from feature limited to fully featured • Info product for “top secret strategies” for the software
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Ideally 3-5 immediate upsells are in place.
Sunday, 24 March, 13
Our goal is to increase EPC to make the traffic buying much easier.
Sunday, 24 March, 13
EPC will often jump dramatically with more upsells.
Sunday, 24 March, 13