Sundrop Brochure US
Mobile. Social. Local.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Act - Location Based Marketing
What is Sundrop Mobile Loyalty? Sundrop Mobile Loyalty is a customer loyalty program that uses your customers’ mobile number as a replacement for plastic loyalty cards. During checkout, customers provide their mobile number or email address to the clerk who enters it into the Point of Sale terminal (a self-registration kiosk option is also available). This program immediately texts the customers requesting an email address. Responding customers are asked via email to complete a short survey online which is immediately sent back to the merchant. During the survey process, customers complete full registration by providing their name, address, birthday, anniversary, and connecting to the merchants through social media. With this program, the merchant’s only responsibility is to collect customers’ mobile numbers at the checkout queue, so it’s fast enough for Quick Service Restaurants to use!
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Act - Location Based Marketing Reward Card Wallet makes all of your customers’ reward cards easily accessible without adding bulk to their key chains! Their reward card information is stored digitally on their mobile device, available for scanning at the point of sale on most bar code equipment. Reward Card Wallet offers merchants two great benefits: • Location Based Marketing - Present offers automatically to your customers when they are nearby • Affiliate Network - Attract new customers through the growing network of Reward Card Wallet users An offer can only be claimed when the customer completes the registration process on their mobile phone.
According to a March 2010 survey by the Mobile Marketing Association • One in four U.S. adults use mobile location-based services. And nearly half of those users responded to location-based ads. • Ten percent of all mobile phone owners use location-based services at least once per week. • Adults ages 25-34 are frequent users of location services - 22 percent using them at least once a week. • Respondents said they use these services most frequently to “locate nearby points of interest.” • Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.
Text Messaging
Email Marketing
Drive new customers to your business with locationbased marketing!
Social Media
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
Location Based Marketing
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Facebook has more than 500 million users, 50% of which log-in every day. Facebook users have an average of 130 friends. Harness the power of your customers’ social media connections with Sundrop Mobile Loyalty to grow your business. Sundrop Mobile Loyalty automatically creates Facebook entries for the customers that have connected with you on Facebook, sharing their rewards and offers for their friends.
BENEFITS... • Expands your marketing reach to friends & family of your most loyal customers • Registration & reward notifications appear organically in members’ news feeds • Promotes interaction between your business & its most loyal customers • Reaches your customers where they are...in social media • Fully automated opt-in processing to transition browsing prospects into loyalty program members • Builds constant awareness of your social media presence
The Social Media Cycle
The Difference Between “Like” and “Connect” Like Like pages allow you to interact with your customers after they press the “like” button in Facebook. When a “Like” page is created, you are allowing your fans to join your Facebook member page. “Like” pages look and behave much like a user’s personal private profile. The users that “like” you will see your posts in their news feed.
Connect When a customer connects with you via the Sundrop Mobile Loyalty Facebook application, it allows automated messages related to their visits and progress through your loyalty program to be posted via their news feeds. These posts can be seen by their friends.
The difference is that for connected customers, your customers’ friends see “connect” messages and can interact with your brand, thus dramatically broadening the reach of your loyalty program. This does not occur with “like” pages.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Sometimes there is more to say than what can fit in a text message. So, when a text message isn’t enough, our email marketing platform is ready to step into the spotlight! Sending email directly through the Sundrop Mobile platform is easy & it provides another opportunity to connect with your loyal customers. Our full-featured email marketing tool allows you to send branded newsletters, upcoming event notifications, holiday greetings - the possibilities are endless! Email Statistics: • 67% of U.S. Internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. -ExactTarget “Email X-Factor Study” (2010) • 55% of U.S. Internet users say the motivation behind giving their email address to a company is to get a “freebie” in exchange for my email address. -ExactTarget “Email X-Factor Study” (2010)
• 57% of Internet users worldwide said they are more apt to buy a product in a store after getting a marketing email. -e-Dialog “Global Perspectives: a Study of Consumer Attitudes to Digital Marketing” (2010)
Email Marketing
Social Media
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
Location Based Marketing
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Text messages enable instant communication. According to Nielsen Ratings, over 90% of text messages are opened within 15 minutes of delivery. No other communication medium allows you to instantly reach your customers and elicit an immediate response as text - not even direct telephone calls. Text is two-way: Because text messaging offers simple two way service, Sundrop Mobile Loyalty uses customer responses to facilitate the registration process, making paper-delivered forms obsolete. Why text? • 160 character messages are delivered instantly • 90% of texts are read within 15 minutes of delivery • Merchants can see consumer response via in-store redemption in as little as one hour • Delivers a very high return on investment (ROI)
Text Messaging
Email Marketing
Social Media
Location Based Marketing
Mobile Statistics... • 246.1 million mobile phone users in the U.S. - 79% of the entire U.S. population • 99+% of cell phones are text capable • 80+% of families subscribe to unlimited text plans • On average, text messages are read within 15 minutes and responded to within one hour
• 60% of cell phone users admit to taking their phone with them every where • More people now have a mobile phone than internet- connected PC in the U.S. and globally. • Smartphones represent 27% (85.5 million) of the mobile population projected to rise to 44+% (142+million) by 2014
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Sundrop Mobile Loyalty is a customer loyalty program that uses your customers’ mobile number as a replacement for plastic loyalty cards. During checkout, customers provide their mobile number or email address to the clerk who enters it into the Point of Sale terminal (a self-registration kiosk option is also available). Sundrop Mobile Loyalty immediately texts the customer requesting an email address. Responding customers are asked via email to complete a short survey online which is immediately sent back to the merchant. During the survey process, customers complete full registration by providing their name, address, birthday, anniversary, and connecting to the merchant through social media. With Sundrop Mobile Loyalty the merchant’s only responsibility is to collect customers’ mobile numbers at the checkout queue, so it’s fast enough for Quick Service Restaurants to use!
Text Messaging
Email Marketing
Social Media
Location Based Marketing
Sundrop Mobile Loyalty automatically... • Communicates your customers’ program status after every visit - they will never lose track • Distributes rewards as customers reach milestone in your program • Sends out your special birthday and anniversary offers (text, email, and/or Facebook) • Monitors email metrics and coupon redemption rates • Provides extensive reporting capabilities so you can adjust your program to maximize results
Sundrop Mobile Loyalty is easy to use, operationally efficient, and cost-effective
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Compare the Cost of Text Messaging to Other Forms of Advertising
Cost for 1,000
Effective For Response Pattern Typical Response Rate # of Impressions Responders
Text
Email
Direct Mail
Non-Digital Newspaper/ Magazine
Outdoor
$50
$30
$525 (First Class Postcard)
$20 per 1,000 ($300 minimum)
$5 per 1,000 (minimum $800/ mo.)
• Branding • Promotions
• Promotions
• Promotions • Customer ....Service 2 hrs - 7 days
• Branding • Promotions • Customer ....Service 3 - 7 days
• Promotions 14 - 21 days
7 days
30 days
10%+
4 - 8%
0.5% - 1.5%
1 - 3%
Varies
999 100
800 32
800 15
15,000 150
30,000 - 40,000 300
Net Revenue*
$400.00
$128.00
$60.00
$600.00
$1200.00
Cost of Goods Campaign Cost ROI
-$160.00 -$50.00 $190.00
-$51.00 -$30.00 $47.00
-$24.00 -$525.00 ($489.00)
-$240.00 -$300.00 $60.00
-$480.00 -$800.00 $80.00
*based on $4 average customer ticket For businesses with low average tickets, text messaging produces one of the highest ROI’s of any advertising media available. Research shows that businesses are worth up to 80% more in liquidation value when they have an accurate addressable customer list.
Sundrop Mobile Loyalty is easy to use, operationally efficient, and cost-effective Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Act - Location Based Marketing
What is Sundrop Mobile Loyalty? Sundrop Mobile Loyalty is a customer loyalty program that uses your customers’ mobile number as a replacement for plastic loyalty cards. During checkout, customers provide their mobile number or email address to the clerk who enters it into the Point of Sale terminal (a self-registration kiosk option is also available). This program immediately texts the customers requesting an email address. Responding customers are asked via email to complete a short survey online which is immediately sent back to the merchant. During the survey process, customers complete full registration by providing their name, address, birthday, anniversary, and connecting to the merchants through social media. With this program, the merchant’s only responsibility is to collect customers’ mobile numbers at the checkout queue, so it’s fast enough for Quick Service Restaurants to use!
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Act - Location Based Marketing Reward Card Wallet makes all of your customers’ reward cards easily accessible without adding bulk to their key chains! Their reward card information is stored digitally on their mobile device, available for scanning at the point of sale on most bar code equipment. Reward Card Wallet offers merchants two great benefits: • Location Based Marketing - Present offers automatically to your customers when they are nearby • Affiliate Network - Attract new customers through the growing network of Reward Card Wallet users An offer can only be claimed when the customer completes the registration process on their mobile phone.
According to a March 2010 survey by the Mobile Marketing Association • One in four U.S. adults use mobile location-based services. And nearly half of those users responded to location-based ads. • Ten percent of all mobile phone owners use location-based services at least once per week. • Adults ages 25-34 are frequent users of location services - 22 percent using them at least once a week. • Respondents said they use these services most frequently to “locate nearby points of interest.” • Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.
Text Messaging
Email Marketing
Drive new customers to your business with locationbased marketing!
Social Media
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
Location Based Marketing
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Engage - Social Media Facebook has more than 500 million users, 50% of which log-in every day. Facebook users have an average of 130 friends. Harness the power of your customers’ social media connections with Sundrop Mobile Loyalty to grow your business. Sundrop Mobile Loyalty automatically creates Facebook entries for the customers that have connected with you on Facebook, sharing their rewards and offers for their friends.
BENEFITS... • Expands your marketing reach to friends & family of your most loyal customers • Registration & reward notifications appear organically in members’ news feeds • Promotes interaction between your business & its most loyal customers • Reaches your customers where they are...in social media • Fully automated opt-in processing to transition browsing prospects into loyalty program members • Builds constant awareness of your social media presence
The Social Media Cycle
The Difference Between “Like” and “Connect” Like Like pages allow you to interact with your customers after they press the “like” button in Facebook. When a “Like” page is created, you are allowing your fans to join your Facebook member page. “Like” pages look and behave much like a user’s personal private profile. The users that “like” you will see your posts in their news feed.
Connect When a customer connects with you via the Sundrop Mobile Loyalty Facebook application, it allows automated messages related to their visits and progress through your loyalty program to be posted via their news feeds. These posts can be seen by their friends.
The difference is that for connected customers, your customers’ friends see “connect” messages and can interact with your brand, thus dramatically broadening the reach of your loyalty program. This does not occur with “like” pages.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Brand - Email Marketing Sometimes there is more to say than what can fit in a text message. So, when a text message isn’t enough, our email marketing platform is ready to step into the spotlight! Sending email directly through the Sundrop Mobile platform is easy & it provides another opportunity to connect with your loyal customers. Our full-featured email marketing tool allows you to send branded newsletters, upcoming event notifications, holiday greetings - the possibilities are endless! Email Statistics: • 67% of U.S. Internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. -ExactTarget “Email X-Factor Study” (2010) • 55% of U.S. Internet users say the motivation behind giving their email address to a company is to get a “freebie” in exchange for my email address. -ExactTarget “Email X-Factor Study” (2010)
• 57% of Internet users worldwide said they are more apt to buy a product in a store after getting a marketing email. -e-Dialog “Global Perspectives: a Study of Consumer Attitudes to Digital Marketing” (2010)
Email Marketing
Social Media
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
Location Based Marketing
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Promote - Text Messaging Text messages enable instant communication. According to Nielsen Ratings, over 90% of text messages are opened within 15 minutes of delivery. No other communication medium allows you to instantly reach your customers and elicit an immediate response as text - not even direct telephone calls. Text is two-way: Because text messaging offers simple two way service, Sundrop Mobile Loyalty uses customer responses to facilitate the registration process, making paper-delivered forms obsolete. Why text? • 160 character messages are delivered instantly • 90% of texts are read within 15 minutes of delivery • Merchants can see consumer response via in-store redemption in as little as one hour • Delivers a very high return on investment (ROI)
Text Messaging
Email Marketing
Social Media
Location Based Marketing
Mobile Statistics... • 246.1 million mobile phone users in the U.S. - 79% of the entire U.S. population • 99+% of cell phones are text capable • 80+% of families subscribe to unlimited text plans • On average, text messages are read within 15 minutes and responded to within one hour
• 60% of cell phone users admit to taking their phone with them every where • More people now have a mobile phone than internet- connected PC in the U.S. and globally. • Smartphones represent 27% (85.5 million) of the mobile population projected to rise to 44+% (142+million) by 2014
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile Loyalty Sundrop Mobile Loyalty is a customer loyalty program that uses your customers’ mobile number as a replacement for plastic loyalty cards. During checkout, customers provide their mobile number or email address to the clerk who enters it into the Point of Sale terminal (a self-registration kiosk option is also available). Sundrop Mobile Loyalty immediately texts the customer requesting an email address. Responding customers are asked via email to complete a short survey online which is immediately sent back to the merchant. During the survey process, customers complete full registration by providing their name, address, birthday, anniversary, and connecting to the merchant through social media. With Sundrop Mobile Loyalty the merchant’s only responsibility is to collect customers’ mobile numbers at the checkout queue, so it’s fast enough for Quick Service Restaurants to use!
Text Messaging
Email Marketing
Social Media
Location Based Marketing
Sundrop Mobile Loyalty automatically... • Communicates your customers’ program status after every visit - they will never lose track • Distributes rewards as customers reach milestone in your program • Sends out your special birthday and anniversary offers (text, email, and/or Facebook) • Monitors email metrics and coupon redemption rates • Provides extensive reporting capabilities so you can adjust your program to maximize results
Sundrop Mobile Loyalty is easy to use, operationally efficient, and cost-effective
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
Compare the Cost of Text Messaging to Other Forms of Advertising
Cost for 1,000
Effective For Response Pattern Typical Response Rate # of Impressions Responders
Text
Direct Mail
Non-Digital Newspaper/ Magazine
Outdoor
$50
$30
$525 (First Class Postcard)
$20 per 1,000 ($300 minimum)
$5 per 1,000 (minimum $800/ mo.)
• Branding • Promotions
• Promotions
• Promotions • Customer ....Service 2 hrs - 7 days
• Branding • Promotions • Customer ....Service 3 - 7 days
• Promotions 14 - 21 days
7 days
30 days
10%+
4 - 8%
0.5% - 1.5%
1 - 3%
Varies
999 100
800 32
800 15
15,000 150
30,000 - 40,000 300
Net Revenue*
$400.00
$128.00
$60.00
$600.00
$1200.00
Cost of Goods Campaign Cost ROI
-$160.00 -$50.00 $190.00
-$51.00 -$30.00 $47.00
-$24.00 -$525.00 ($489.00)
-$240.00 -$300.00 $60.00
-$480.00 -$800.00 $80.00
*based on $4 average customer ticket For businesses with low average tickets, text messaging produces one of the highest ROI’s of any advertising media available. Research shows that businesses are worth up to 80% more in liquidation value when they have an accurate addressable customer list.
Sundrop Mobile Loyalty is easy to use, operationally efficient, and cost-effective Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
MOBILE. SOCIAL. LOCAL.
Sundrop Mobile, Inc. | 2301 Lucien Way, Ste. 425 Maitland, FL 32751 | 866-273-2661 | sundropmobile.com
MOBILE. SOCIAL. LOCAL.
