Superbrands Mauritius
Toyota: Driving with passion towards sustained growth Toyota is one of the most famous and successful brands in the automobile sector of Mauritius. The number one position of the brand on the international level is very well reflected on the local market, where it enjoys a strong reputation, reliance and credibility. Toyota Mauritius has known tremendous growth in the Mauritian market, which has even encouraged the Japanese corporate to set its footprints on the island, through a joint undertaking with the historical dealership of the brand, the Beechand Company Ltd. This partnership ultimately gave birth to Toyota Mauritius Ltd.
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MARKET The joint venture between Beechand Company Ltd. and Toyota Tsusho Corporation has resulted in excellent performances for Toyota Mauritius. Record sales were achieved in 2008 where more than 1000 units were sold. The company finished first in the passenger car segment in that year. Toyota has kept performing well since then despite the financial crisis. Toyota is currently the second strongest new vehicle dealership with 13% market share. PRODUCTS Toyota Mauritius carries the full range of outstanding and innovative vehicles. The
range includes compact saloons such as the Yaris, the MPV Avanza, and the world’s best selling eco conscious car, the Prius. There is also the powerful beast, the legendary Hilux. Toyota Hybrid Synergy Drive Hybrid Synergy Drive (HSD) is the concept behind the new generation of hybrid vehicles such as the Toyota Prius, the world’s bestselling hybrid vehicle. Its benefits include excellent driving performance, low fuel consumption, lower emissions and silent driving. The Toyota Prius has already captured 90% of the world market for hybrid technology and was voted the 2005 European Car of the Year.
ACHIEVEMENT Toyota Tsusho Africa Pty Ltd. and Toyota (Mauritius) Ltd’s CSR policies aim to provide sustainability to education, health, environment and child skill development. Toyota (Mauritius) Ltd. continues to contribute to the well being of the Mauritian society. Some of the several causes in which Toyota (Mauritius) Ltd. is concerned are: Sponsor a Child; Society for Aid to children Inoperable in Mauritius (SACIM): Diabetes Parents Support Group; Mauritian Wildlife Society and Prevention Information et Lutte contre le Sida (PILS). RECENT DEVELOPMENT The new showroom in Riche Terre marks a new beginning for Toyota Mauritius. The showroom is bigger, better equipped, and designed with consideration towards the latest green policies and practices. This includes eco sustainable design, photovoltaic lighting, use of natural light and recycling of water and oil. The size of the showroom allows for viewing of more cars and faster servicing, with up to 75 vehicles capable of being serviced every day. BRAND VALUE Toyota Mauritius has the vision to drive together with passion towards sustained growth and development in leading the automobile industry. Its values comprise: challenge with passion, performance excellence and respect for people. Toyota Mauritius incorporates its vision and values into everything it does from servicing a car to serving up a freshly brewed cup of coffee.
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MARKET The joint venture between Beechand Company Ltd. and Toyota Tsusho Corporation has resulted in excellent performances for Toyota Mauritius. Record sales were achieved in 2008 where more than 1000 units were sold. The company finished first in the passenger car segment in that year. Toyota has kept performing well since then despite the financial crisis. Toyota is currently the second strongest new vehicle dealership with 13% market share. PRODUCTS Toyota Mauritius carries the full range of outstanding and innovative vehicles. The
range includes compact saloons such as the Yaris, the MPV Avanza, and the world’s best selling eco conscious car, the Prius. There is also the powerful beast, the legendary Hilux. Toyota Hybrid Synergy Drive Hybrid Synergy Drive (HSD) is the concept behind the new generation of hybrid vehicles such as the Toyota Prius, the world’s bestselling hybrid vehicle. Its benefits include excellent driving performance, low fuel consumption, lower emissions and silent driving. The Toyota Prius has already captured 90% of the world market for hybrid technology and was voted the 2005 European Car of the Year.
ACHIEVEMENT Toyota Tsusho Africa Pty Ltd. and Toyota (Mauritius) Ltd’s CSR policies aim to provide sustainability to education, health, environment and child skill development. Toyota (Mauritius) Ltd. continues to contribute to the well being of the Mauritian society. Some of the several causes in which Toyota (Mauritius) Ltd. is concerned are: Sponsor a Child; Society for Aid to children Inoperable in Mauritius (SACIM): Diabetes Parents Support Group; Mauritian Wildlife Society and Prevention Information et Lutte contre le Sida (PILS). RECENT DEVELOPMENT The new showroom in Riche Terre marks a new beginning for Toyota Mauritius. The showroom is bigger, better equipped, and designed with consideration towards the latest green policies and practices. This includes eco sustainable design, photovoltaic lighting, use of natural light and recycling of water and oil. The size of the showroom allows for viewing of more cars and faster servicing, with up to 75 vehicles capable of being serviced every day. BRAND VALUE Toyota Mauritius has the vision to drive together with passion towards sustained growth and development in leading the automobile industry. Its values comprise: challenge with passion, performance excellence and respect for people. Toyota Mauritius incorporates its vision and values into everything it does from servicing a car to serving up a freshly brewed cup of coffee.
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