Superbrands Mauritius
FOOD CANNERS LIMITED MARKET In its home market, Sunny is the leading brand of packaged food products manufactured in Mauritius with sales of over Rs 200 million per year (USD 7.1m). Sunny is the Number 1 Mauritian brand in terms of Top of Mind Awareness (DCDM Research, March 2011), that is, Sunny was named first by the highest number of respondents in the Mauritian brands survey. Sunny products are available all over the island thanks to an extensive distribution network, covering all channels from retail outlets to catering trade. Sunny products are also exported to several countries in the region, namely Reunion, Seychelles, Kenya, Comores, Zambia, Madagascar and Uganda. ACHIEVEMENT Sunny is one of the most recognised Mauritian brands in the country. Sunny has over the years built a strong reputation in terms of quality and innovation. In the 1970s, it launched the first real fruit juice product in Mauritius in plastic bottle. Today, Sunny fruit juice is still the No 1 juice on the market so much so that the brand name Sunny is synonymous with “fruit juice”. In 1986, the Sunny Tetra Brik fruit juice and milk products were launched. They were the first products manufactured in Mauritius using the Tetra Pak and UHT technology. Today, Sunny 100% pure fruit juice, available in 1 litre and 200 ml sizes, is the number 1 juice in the island. Sunny Tetra Brik fruit juice products have also been the product of choice of Air Mauritius, the national airline of Mauritius. Sunny juice is served on all flights of the airline and is probably the first Mauritian product that tourists taste on the flight into the country and then the last taste of Mauritius on the flight back to their country of residence. Today, the Sunny brand consists of a wide range of products, many of which are leaders in their respective category. The concept of ‘value for money’ has been the key driver in the positioning of Sunny products on the shelves. 72
HISTORY Food Canners Limited is one of the leading local manufacturers of food and beverages
in Mauritius. Established in 1972, the company is the principal member of a group of companies involved in the manufacture,
marketing and distribution of foodstuffs on the island. Food Canners Marketing Limited, the marketing arm of the group, markets a wide range of products under the ‘Sunny’ brand. Targeted at the local market, the brand is well known for quality products at affordable prices. PRODUCTS The Sunny brand consists of a very wide range of products including a range of speciality Mauritian products. Through innovation, the company has developed over the years a diversified range of products, which now includes fruit juice, flavoured milk, jam, canned vegetables, tomato based products, sauces, snacks and condiments. The company is currently a market leader in fruit juice, jam and canned vegetables.
As a pioneer in the manufacture of added value food products in Mauritius, Food Canners Limited has invested heavily in the latest technology such as the Ultra High Temperature (UHT) for the processing of milk. The company continues to invest and innovate in order to provide Mauritian households with quality food and drink products. There is a wide range of Sunny speciality drinks including a whole range of ethnic grass jelly drinks, Kokofresh coconut drink and Soyafresh soya based drink: The Soyafresh soya drink brings health benefits of Soya in a convenient 250 ml plastic bottle to the Mauritian consumer at an affordable price. Sunny Chilli products include the market leader Sunny Chilli sauce range and the speciality Peri Peri and Thai Chilli sauce variety. There are also the speciality chilli paste products: Tamamsos (Green chilli with lemon), Mazavarou (The traditional
Mauritian red chilli condiment). Sunny speciality also includes the Chinese Sweet and Sour sauce and the Tradional Mauritian Vegetable pickle. Another Sunny local speciality is Tamarind Compote, a traditional Mauritian Tamarind pickle. Made from real tamarind, the Sunny Compote has been prepared according to the traditional Mauritian recipe, which generations of Mauritians have enjoyed. BRAND VALUES The current slogan for Sunny 100% pure fruit juice is “Le Plaisir et la santé au quotidien”, which conveys well the quality of the product characterised by a great taste and a product which is full of the natural goodness of the fruit. The brand appeals to the young dynamic Mauritian family, who is health conscious, who nowadays has less free time and wants a good quality product at an affordable price. 73
HISTORY Food Canners Limited is one of the leading local manufacturers of food and beverages
in Mauritius. Established in 1972, the company is the principal member of a group of companies involved in the manufacture,
marketing and distribution of foodstuffs on the island. Food Canners Marketing Limited, the marketing arm of the group, markets a wide range of products under the ‘Sunny’ brand. Targeted at the local market, the brand is well known for quality products at affordable prices. PRODUCTS The Sunny brand consists of a very wide range of products including a range of speciality Mauritian products. Through innovation, the company has developed over the years a diversified range of products, which now includes fruit juice, flavoured milk, jam, canned vegetables, tomato based products, sauces, snacks and condiments. The company is currently a market leader in fruit juice, jam and canned vegetables.
As a pioneer in the manufacture of added value food products in Mauritius, Food Canners Limited has invested heavily in the latest technology such as the Ultra High Temperature (UHT) for the processing of milk. The company continues to invest and innovate in order to provide Mauritian households with quality food and drink products. There is a wide range of Sunny speciality drinks including a whole range of ethnic grass jelly drinks, Kokofresh coconut drink and Soyafresh soya based drink: The Soyafresh soya drink brings health benefits of Soya in a convenient 250 ml plastic bottle to the Mauritian consumer at an affordable price. Sunny Chilli products include the market leader Sunny Chilli sauce range and the speciality Peri Peri and Thai Chilli sauce variety. There are also the speciality chilli paste products: Tamamsos (Green chilli with lemon), Mazavarou (The traditional
Mauritian red chilli condiment). Sunny speciality also includes the Chinese Sweet and Sour sauce and the Tradional Mauritian Vegetable pickle. Another Sunny local speciality is Tamarind Compote, a traditional Mauritian Tamarind pickle. Made from real tamarind, the Sunny Compote has been prepared according to the traditional Mauritian recipe, which generations of Mauritians have enjoyed. BRAND VALUES The current slogan for Sunny 100% pure fruit juice is “Le Plaisir et la santé au quotidien”, which conveys well the quality of the product characterised by a great taste and a product which is full of the natural goodness of the fruit. The brand appeals to the young dynamic Mauritian family, who is health conscious, who nowadays has less free time and wants a good quality product at an affordable price. 73
