Before Peter Lim, Soo Kee’s President and his siblings set up Soo Kee Jewellery in 1991, the family operated a provision shop selling children’s garments.
As one of Singapore’s leading jewellers, Soo Kee is part of the executive committee organises the annual Singapore JewelFest – a collaboration of regional jewellers with the Singapore Tourism Board to promote Singapore as a jewellery hub. Soo Kee Jewellery was the chairperson of JewelFest06. SK Jewellery ensures the best price by sourcing directly from suppliers, buying in large volumes, having broad indepth knowledge of design, fashion and materials, being cost-conscious at every stage and having an efficient distribution system.
In addition to its retail boutiques, Soo Kee exports its jewellery collections to major continents of the world including Europe, America, Middle-East and Southeast Asia.