Tanaka Assignment
GOTHAM GOTHAM GOTHAM GOTHAM
[is it the new helvetica ] Designed by Tobias Frere-Jones in 2000, while still in partnership with Jonathan Hoefler, was an original for GQ magazine. The designer has stated that his inspiration comes from the mundane building: The Port Authority in New York City. ”With the goal of allowing our typeface to exhibit the mathematical reasoning of a draftsman, rather than the instincts of a typeface designer, we allowed Gotham to escape the grid wherever necessary, giving the design an affability usually missing from geometric faces”.
SOURCES: [typography.com/ fonts/gotham/history/ wikipedia.org/wiki/ Gotham_(typeface)]
[is it the new helvetica ] Designed by Tobias Frere-Jones in 2000, while still in partnership with Jonathan Hoefler, was an original for GQ magazine. The designer has stated that his inspiration comes from the mundane building: The Port Authority in New York City. ”With the goal of allowing our typeface to exhibit the mathematical reasoning of a draftsman, rather than the instincts of a typeface designer, we allowed Gotham to escape the grid wherever necessary, giving the design an affability usually missing from geometric faces”.
SOURCES: [typography.com/ fonts/gotham/history/ wikipedia.org/wiki/ Gotham_(typeface)]
