Template for Results Presentation
7 March 2012
PhoCusWright@ITB
A Changing of the Guard European Vacation Rentals
Douglas Quinby Senior Director, Research PhoCusWright
This Market Is Messy
What a Mess! • 2.4 million units
• Millions of individual homeowners • Thousands of vacation rental management (VRMCs)
© 2011 PhoCusWright Inc. All Rights Reserved.
3
The “Traditional” Travel Distribution Chain
Supplier Air, hotel, car rental
Wholesaler Retailer
© 2011 PhoCusWright Inc. All Rights Reserved.
4
The European Vacation Rental Distribution Chain VR Listings Airbnb/Wimdu Ferienwohnungen
IHA HomeAway Rentalia
VR Portals
VRMCs @Leisure Interchalet Interhome P&V WVR
Atraveo Casamundo Cofman e-domizil Vacando TOs/ OTAs Lastminute Opodo TUI Ferienhaus Weg.de
© 2011 PhoCusWright Inc. All Rights Reserved.
5
FYI – I don’t care…
© 2011 PhoCusWright Inc. All Rights Reserved.
6
…and I may not be aware. • 35% of UK vacation rental guests: “I booked directly with the homeowner” • 47% of those said they paid with a credit card (mostly online)
© 2011 PhoCusWright Inc. All Rights Reserved.
7
But it’s a mature, happy mess!
Vacation Rental Booking Incidence for French, German and U.K. Travelers, 2010-2011 France
Germany
U.K.
21%
24%
2010
25% 30%
2011
21% 25%
Base: French travelers (2010 N=815; 2011 N=896), German travelers (2010 N=802; 2011 N=915), U.K. travelers (2010 N=788; 2011 N=810) Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011 © 2011 PhoCusWright Inc. All Rights Reserved.
9
Robust & Mature Online Market (for looking and booking)
Expectations Are High
The Industry Is Not Delivering
Vacation Rental Management
Rental-by-Owner
Vs.
Upsetting the Established Order of Things
A Changing of the Guard European Vacation Rentals
Marco Amos Head of Marketing and Executive Board Member, Interhome AG Pascal Bordat Supervisory Board Member, 9flats.com Petra Friedmann President, Europe, HomeAway Inc. Bernd Muckenschnabel Chairman, Novasol AS
Moderator: Douglas Quinby Senior Director, Research PhoCusWright
PhoCusWright@ITB
A Changing of the Guard European Vacation Rentals
Douglas Quinby Senior Director, Research PhoCusWright
This Market Is Messy
What a Mess! • 2.4 million units
• Millions of individual homeowners • Thousands of vacation rental management (VRMCs)
© 2011 PhoCusWright Inc. All Rights Reserved.
3
The “Traditional” Travel Distribution Chain
Supplier Air, hotel, car rental
Wholesaler Retailer
© 2011 PhoCusWright Inc. All Rights Reserved.
4
The European Vacation Rental Distribution Chain VR Listings Airbnb/Wimdu Ferienwohnungen
IHA HomeAway Rentalia
VR Portals
VRMCs @Leisure Interchalet Interhome P&V WVR
Atraveo Casamundo Cofman e-domizil Vacando TOs/ OTAs Lastminute Opodo TUI Ferienhaus Weg.de
© 2011 PhoCusWright Inc. All Rights Reserved.
5
FYI – I don’t care…
© 2011 PhoCusWright Inc. All Rights Reserved.
6
…and I may not be aware. • 35% of UK vacation rental guests: “I booked directly with the homeowner” • 47% of those said they paid with a credit card (mostly online)
© 2011 PhoCusWright Inc. All Rights Reserved.
7
But it’s a mature, happy mess!
Vacation Rental Booking Incidence for French, German and U.K. Travelers, 2010-2011 France
Germany
U.K.
21%
24%
2010
25% 30%
2011
21% 25%
Base: French travelers (2010 N=815; 2011 N=896), German travelers (2010 N=802; 2011 N=915), U.K. travelers (2010 N=788; 2011 N=810) Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011 © 2011 PhoCusWright Inc. All Rights Reserved.
9
Robust & Mature Online Market (for looking and booking)
Expectations Are High
The Industry Is Not Delivering
Vacation Rental Management
Rental-by-Owner
Vs.
Upsetting the Established Order of Things
A Changing of the Guard European Vacation Rentals
Marco Amos Head of Marketing and Executive Board Member, Interhome AG Pascal Bordat Supervisory Board Member, 9flats.com Petra Friedmann President, Europe, HomeAway Inc. Bernd Muckenschnabel Chairman, Novasol AS
Moderator: Douglas Quinby Senior Director, Research PhoCusWright
