Template for Results Presentation AWS
February 16, 2012
A PhoCusWright Webinar
PhoCusWright’s 2012 Hot Topics (and Reality Checks)
Douglas Quinby Senior Director, Research
Carroll Rheem Director, Research
Lorraine Sileo Vice President, Research
PhoCusWright’s 2012 Hot Topics (and Reality Checks) February 16, 2012 To view the recorded presentation, please click here. Note: If you download the Webinar, you will need a Webex player. If you do not have one installed, please download the player here. All PhoCusWright Inc. publications are protected by copyright. It is illegal under U.S. federal law (17USC101 et seq.) to copy, fax or electronically distribute copyrighted material without explicit permission. Limited information in a report may be used in a presentation or similar, providing that PhoCusWright and the title of the report are referenced as the data source. You may not copy, reproduce, modify, republish, upload, post, transmit, or distribute, electronically or otherwise, any PhoCusWright research report in any form or by any means without prior written permission from PhoCusWright Inc. Any unauthorized use of the materials may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties. © PhoCusWright
© 2012 PhoCusWright Inc. All Rights Reserved.
2
Sponsored by: The PhoCusWright Subscriptions • • • • •
Global Edition Innovation Edition European Edition Money Edition APAC Edition
For more information: [email protected]
Polling Question #2 Polling Question What’s your company’s performance outlook on 2012? a. b. c. d. e.
© 2012 PhoCusWright Inc. All Rights Reserved.
Survival mode A little slip Pretty flat Pretty good Best year yet
4
Polling Question #2 Polling Question (143 Responses) What’s your company’s performance outlook on 2012? a. b. c. d. e.
© 2012 PhoCusWright Inc. All Rights Reserved.
Survival mode (3%) A little slip (4%) Pretty flat (17%) Pretty good (58%) Best year yet (17%)
5
2009: We Can’t
© 2012 PhoCusWright Inc. All Rights Reserved.
7
2010: We Shouldn’t
© 2012 PhoCusWright Inc. All Rights Reserved.
8
2011: We’re Outta Here!
© 2012 PhoCusWright Inc. All Rights Reserved.
9
…but at the same time:
© 2012 PhoCusWright Inc. All Rights Reserved.
10
Still waiting to exhale
© 2012 PhoCusWright Inc. All Rights Reserved.
11
2012: Which pedal? © 2012 PhoCusWright Inc. All Rights Reserved.
12
Social is not a trend
Dream Share
Travel
Shop
Book
© 2012 PhoCusWright Inc. All Rights Reserved.
25
$35M
© 2012 PhoCusWright Inc. All Rights Reserved.
26
$10M
© 2012 PhoCusWright Inc. All Rights Reserved.
27
$38.8M
© 2012 PhoCusWright Inc. All Rights Reserved.
28
$43M
© 2012 PhoCusWright Inc. All Rights Reserved.
29
© 2012 PhoCusWright Inc. All Rights Reserved.
30
Emerging Markets: Chasing High Growth and the New Rich Higher
Online Travel Penetration
SCAN
U.S.
U.S.
U.K.
CHILE ANZ
U.S.
Europe
JAPAN
APAC LATAM
FRANCE SING
EA-EU
INDIA
GERMANY MEXICO BRAZIL
ITALY
SPAIN
COL PERU CHINA
ARG
BUL
Lower
RUS UKR
Lower
Annual Growth Online Sales
Higher
Source: PhoCusWright’s Global Online Travel Overview Second Edition; PhoCusWright’s Eastern European Online Travel Overview © 2012 PhoCusWright Inc. All Rights Reserved.
32
© 2012 PhoCusWright Inc. All Rights Reserved.
35
Growth requires the theft of customers from someone else
Offline
Online
2002
Online
Online
2012
Going Out
Air
Hotels
Travel Agents (a Reality Check)
“When was the last time somebody used a travel agent instead of just going online?”
Is this a travel agent?
Is this a travel agent?
With rising online penetration Online Leisure Penetration
1999
2000
2001
Source: PhoCusWright Inc.
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
With rising online penetration, comes fewer agencies 35,000
Online Leisure Penetration ARC-Accredited Locations
30,000 25,000 20,000 15,000 10,000 5,000
0 1999
2000
2001
Source: PhoCusWright Inc. and ARC
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
A New Breed
Source: PhoCusWright’s Travel Agency Distribution Landscape: 2009-2013
A Different Type of Travel
Source: PhoCusWright’s Travel Agency Distribution Landscape: 2009-2013
or ?
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
59
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
60
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
61
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
62
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
63
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
64
Too Much Power?
Why did you choose the particular Website(s) you used?
© 2012 PhoCusWright Inc. All Rights Reserved.
65
Too Much Power?
Ease of use.
© 2012 PhoCusWright Inc. All Rights Reserved.
66
The Deal Is On (Like it or not)
2012
© 2012 PhoCusWright Inc. All Rights Reserved.
84
Mobile for last minute
Polling Question #2 Polling Question Which 2012 Hot Topics are the hottest? Select the top 3 options.
© 2012 PhoCusWright Inc. All Rights Reserved.
a.
Consumer
b.
Social
c.
Capital
d.
Emerging Markets
e.
Marketplace Maturity
f.
Supplier vs. OTA
g.
Travel Agency
h.
Search
i.
Flash Sales
j.
Mobile 86
PollingPolling Question #2 Question (89 Responses) Which 2012 Hot Topics are the hottest? Select the top 3 options.
© 2012 PhoCusWright Inc. All Rights Reserved.
a.
Consumer (15%)
b.
Social (55%)
c.
Capital (1%)
d.
Emerging Markets (31%)
e.
Marketplace Maturity (2%)
f.
Supplier vs. OTA (35%)
g.
Travel Agency (7%)
h.
Search (26%)
i.
Flash Sales (21%)
j.
Mobile (58%) 87
Questions?
Douglas Quinby Senior Director, Research
Carroll Rheem Director, Research
Lorraine Sileo Vice President, Research
Sponsored by: The PhoCusWright Subscriptions • • • • •
Global Edition Innovation Edition European Edition Money Edition APAC Edition
For more information: [email protected]
Related Releases:
Go to www.phocuswright.com
for more information!
Upcoming PhoCusWright Webinar:
Thank You! • Today’s Webinar deck and recording will be emailed in a few days to all registered attendees • Interested in becoming a subscriber? Send an email to [email protected] • Please fill out the short survey – thank you!
A PhoCusWright Webinar
PhoCusWright’s 2012 Hot Topics (and Reality Checks)
Douglas Quinby Senior Director, Research
Carroll Rheem Director, Research
Lorraine Sileo Vice President, Research
PhoCusWright’s 2012 Hot Topics (and Reality Checks) February 16, 2012 To view the recorded presentation, please click here. Note: If you download the Webinar, you will need a Webex player. If you do not have one installed, please download the player here. All PhoCusWright Inc. publications are protected by copyright. It is illegal under U.S. federal law (17USC101 et seq.) to copy, fax or electronically distribute copyrighted material without explicit permission. Limited information in a report may be used in a presentation or similar, providing that PhoCusWright and the title of the report are referenced as the data source. You may not copy, reproduce, modify, republish, upload, post, transmit, or distribute, electronically or otherwise, any PhoCusWright research report in any form or by any means without prior written permission from PhoCusWright Inc. Any unauthorized use of the materials may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties. © PhoCusWright
© 2012 PhoCusWright Inc. All Rights Reserved.
2
Sponsored by: The PhoCusWright Subscriptions • • • • •
Global Edition Innovation Edition European Edition Money Edition APAC Edition
For more information: [email protected]
Polling Question #2 Polling Question What’s your company’s performance outlook on 2012? a. b. c. d. e.
© 2012 PhoCusWright Inc. All Rights Reserved.
Survival mode A little slip Pretty flat Pretty good Best year yet
4
Polling Question #2 Polling Question (143 Responses) What’s your company’s performance outlook on 2012? a. b. c. d. e.
© 2012 PhoCusWright Inc. All Rights Reserved.
Survival mode (3%) A little slip (4%) Pretty flat (17%) Pretty good (58%) Best year yet (17%)
5
2009: We Can’t
© 2012 PhoCusWright Inc. All Rights Reserved.
7
2010: We Shouldn’t
© 2012 PhoCusWright Inc. All Rights Reserved.
8
2011: We’re Outta Here!
© 2012 PhoCusWright Inc. All Rights Reserved.
9
…but at the same time:
© 2012 PhoCusWright Inc. All Rights Reserved.
10
Still waiting to exhale
© 2012 PhoCusWright Inc. All Rights Reserved.
11
2012: Which pedal? © 2012 PhoCusWright Inc. All Rights Reserved.
12
Social is not a trend
Dream Share
Travel
Shop
Book
© 2012 PhoCusWright Inc. All Rights Reserved.
25
$35M
© 2012 PhoCusWright Inc. All Rights Reserved.
26
$10M
© 2012 PhoCusWright Inc. All Rights Reserved.
27
$38.8M
© 2012 PhoCusWright Inc. All Rights Reserved.
28
$43M
© 2012 PhoCusWright Inc. All Rights Reserved.
29
© 2012 PhoCusWright Inc. All Rights Reserved.
30
Emerging Markets: Chasing High Growth and the New Rich Higher
Online Travel Penetration
SCAN
U.S.
U.S.
U.K.
CHILE ANZ
U.S.
Europe
JAPAN
APAC LATAM
FRANCE SING
EA-EU
INDIA
GERMANY MEXICO BRAZIL
ITALY
SPAIN
COL PERU CHINA
ARG
BUL
Lower
RUS UKR
Lower
Annual Growth Online Sales
Higher
Source: PhoCusWright’s Global Online Travel Overview Second Edition; PhoCusWright’s Eastern European Online Travel Overview © 2012 PhoCusWright Inc. All Rights Reserved.
32
© 2012 PhoCusWright Inc. All Rights Reserved.
35
Growth requires the theft of customers from someone else
Offline
Online
2002
Online
Online
2012
Going Out
Air
Hotels
Travel Agents (a Reality Check)
“When was the last time somebody used a travel agent instead of just going online?”
Is this a travel agent?
Is this a travel agent?
With rising online penetration Online Leisure Penetration
1999
2000
2001
Source: PhoCusWright Inc.
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
With rising online penetration, comes fewer agencies 35,000
Online Leisure Penetration ARC-Accredited Locations
30,000 25,000 20,000 15,000 10,000 5,000
0 1999
2000
2001
Source: PhoCusWright Inc. and ARC
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
A New Breed
Source: PhoCusWright’s Travel Agency Distribution Landscape: 2009-2013
A Different Type of Travel
Source: PhoCusWright’s Travel Agency Distribution Landscape: 2009-2013
or ?
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
59
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
60
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
61
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
62
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
63
Too Much Power?
© 2012 PhoCusWright Inc. All Rights Reserved.
64
Too Much Power?
Why did you choose the particular Website(s) you used?
© 2012 PhoCusWright Inc. All Rights Reserved.
65
Too Much Power?
Ease of use.
© 2012 PhoCusWright Inc. All Rights Reserved.
66
The Deal Is On (Like it or not)
2012
© 2012 PhoCusWright Inc. All Rights Reserved.
84
Mobile for last minute
Polling Question #2 Polling Question Which 2012 Hot Topics are the hottest? Select the top 3 options.
© 2012 PhoCusWright Inc. All Rights Reserved.
a.
Consumer
b.
Social
c.
Capital
d.
Emerging Markets
e.
Marketplace Maturity
f.
Supplier vs. OTA
g.
Travel Agency
h.
Search
i.
Flash Sales
j.
Mobile 86
PollingPolling Question #2 Question (89 Responses) Which 2012 Hot Topics are the hottest? Select the top 3 options.
© 2012 PhoCusWright Inc. All Rights Reserved.
a.
Consumer (15%)
b.
Social (55%)
c.
Capital (1%)
d.
Emerging Markets (31%)
e.
Marketplace Maturity (2%)
f.
Supplier vs. OTA (35%)
g.
Travel Agency (7%)
h.
Search (26%)
i.
Flash Sales (21%)
j.
Mobile (58%) 87
Questions?
Douglas Quinby Senior Director, Research
Carroll Rheem Director, Research
Lorraine Sileo Vice President, Research
Sponsored by: The PhoCusWright Subscriptions • • • • •
Global Edition Innovation Edition European Edition Money Edition APAC Edition
For more information: [email protected]
Related Releases:
Go to www.phocuswright.com
for more information!
Upcoming PhoCusWright Webinar:
Thank You! • Today’s Webinar deck and recording will be emailed in a few days to all registered attendees • Interested in becoming a subscriber? Send an email to [email protected] • Please fill out the short survey – thank you!
