Teresa Granda
Teresa Granda Senior Copywriter/ACD
(817) 797-1443 | [email protected] https://www.clippings.me/teresagranda Based in Dallas, Texas
ABOUT EXPERIENCE
I have 20 plus years of experience. Honestly, I’ve stopped counting. I’m not one for the status quo. The fun for me is making things better. I believe help not hype is the best way to sell something. Hat tip to Jay Baer. I give my all, every time. The icing is knowing I’ve exceeded expectations. I want to make a difference. I’m looking for purpose. It would be great if a job came with it.
2002 – Present Freelance Copywriter, Various Clients
2012 – 2015 AVP Marketing Communications, Exeter Finance Corp. Built and managed the company’s marketing communications team and initiatives from scratch.
2011 – 2012 Senior Communications Associate, Chase Paymentech Planned and executed all employee communications and recognition programs for eight offices in the U.S., Canada and Ireland.
2006 – 2007 Senior Analyst Web Content, TXU Energy Wrote copy for and directed online retention and acquisition programs, including banner ads, email campaigns, and refer-a-friend program.
NOTEWORTHY
I led the rebranding of a young subprime auto finance company from the inside out, contributing to the company’s unprecedented growth and earning the respect of executive leadership and other business partners. The effort included a new corporate website, regular employee communications, the launch of customer email marketing, new print advertising, new call scripts and customer monthly statements, and a new social media strategy and rollout plan. My experience spans multiple industries (regulated and non-regulated), target audiences (consumer, business, employee), and marketing channels (online and offline.) I have a Bachelor of Arts in Journalism from the University of North Texas.
2005 – 2006 Senior Copywriter, Epsilon Worked on KeyBank, TXU Energy, Comerica, and Hilton.
2004 – 2005 (full-time); 2007 – 2009 (freelance) Senior Copywriter, Javelin Direct Worked on the AT&T account, mentored other creatives, and served on the agency’s Business Process Council. 2002 – 2003 (freelance) Senior Copywriter, Rapp Digital Worked on the SBC account (now AT&T), writing banner ads, emails, e-newsletters, landing pages, and mini-sites.
2000 – 2002 Senior Writer, Jenkins & Gilchrist Sole writer on the law firm’s Business Development team. Wrote ads, white papers, newsletters, trade show materials, flyers, and proposals.
1998 – 2000 Copywriter, DDB Worked on Dr Pepper Fountain, Energy Star, American Airlines, Midway Games, Tabasco, Aquila Energy, Footaction, and International Delight.
1992 – 1998 Advertising Coordinator, Panavision Planned, coordinated, and executed all advertising and marketing for four regional offices.
(817) 797-1443 | [email protected] https://www.clippings.me/teresagranda Based in Dallas, Texas
ABOUT EXPERIENCE
I have 20 plus years of experience. Honestly, I’ve stopped counting. I’m not one for the status quo. The fun for me is making things better. I believe help not hype is the best way to sell something. Hat tip to Jay Baer. I give my all, every time. The icing is knowing I’ve exceeded expectations. I want to make a difference. I’m looking for purpose. It would be great if a job came with it.
2002 – Present Freelance Copywriter, Various Clients
2012 – 2015 AVP Marketing Communications, Exeter Finance Corp. Built and managed the company’s marketing communications team and initiatives from scratch.
2011 – 2012 Senior Communications Associate, Chase Paymentech Planned and executed all employee communications and recognition programs for eight offices in the U.S., Canada and Ireland.
2006 – 2007 Senior Analyst Web Content, TXU Energy Wrote copy for and directed online retention and acquisition programs, including banner ads, email campaigns, and refer-a-friend program.
NOTEWORTHY
I led the rebranding of a young subprime auto finance company from the inside out, contributing to the company’s unprecedented growth and earning the respect of executive leadership and other business partners. The effort included a new corporate website, regular employee communications, the launch of customer email marketing, new print advertising, new call scripts and customer monthly statements, and a new social media strategy and rollout plan. My experience spans multiple industries (regulated and non-regulated), target audiences (consumer, business, employee), and marketing channels (online and offline.) I have a Bachelor of Arts in Journalism from the University of North Texas.
2005 – 2006 Senior Copywriter, Epsilon Worked on KeyBank, TXU Energy, Comerica, and Hilton.
2004 – 2005 (full-time); 2007 – 2009 (freelance) Senior Copywriter, Javelin Direct Worked on the AT&T account, mentored other creatives, and served on the agency’s Business Process Council. 2002 – 2003 (freelance) Senior Copywriter, Rapp Digital Worked on the SBC account (now AT&T), writing banner ads, emails, e-newsletters, landing pages, and mini-sites.
2000 – 2002 Senior Writer, Jenkins & Gilchrist Sole writer on the law firm’s Business Development team. Wrote ads, white papers, newsletters, trade show materials, flyers, and proposals.
1998 – 2000 Copywriter, DDB Worked on Dr Pepper Fountain, Energy Star, American Airlines, Midway Games, Tabasco, Aquila Energy, Footaction, and International Delight.
1992 – 1998 Advertising Coordinator, Panavision Planned, coordinated, and executed all advertising and marketing for four regional offices.
