the moroccan sardine fip
THE MOROCCAN SARDINE FIP YOUSSEF JARIDI LEADING AMBIENT FOOD SPECIALIST
LEADING UK AMBIENT FOOD SUPPLIER • Mushrooms (Whole BuFon/ Sliced) • Asparagus (Cuts & Tips, Spears) • Sweet corn in Water • Tomatoes (Chopped, Peeled)
• • • • •
Water Chestnuts Bamboo Shoots and Strips SOr Fry veg Beansprouts Coconut Milk (Standard/ Light/ Organic)
Canned Vegetables
Canned Fish
Oriental Vegetables **
Canned Fruit
**Kingfisher Oriental Vegetables have 70% market share.
• Tuna (Purse Seine, P&L, MSC) • Salmon (Pink/ Red/ Skinless & Boneless) • Crab (White Shredded, Pink Shredded, Whole Lump, Jumbo) • Sardines (Standard, S&B) • Anchovies (Standard, Flavoured)
• Fruit Cocktail in Juice/ Syrup • Pineapple in Juice (Chunks, Pieces, Slices, 6dbits) • Peach Halves/ slices in Juice/ Syrup • Mandarins in Juice/ Syrup
LOVERING FOODS – A BRIEF GLANCE OF OUR GROWTH • 35 years of direct procurement gives us in depth market knowledge of the UK canned fish and vegetable markets. • Forecasted 2013/14 turnover £54m, with 50% growth in last two years. • Winner of The Grocer’s Own Label Ambient Supplier of the Year 2013 • Strong technical department, making it the largest department at Lovering, ensuring customer requirements are 100% met. • Direct relaOonships with factories: all audited by Lovering or third party auditor. • Efficient, best value Logis6cs: – 7,000 pallets in stock valued at £18m ensured our average service levels across 2013 were 98.9%, 100% availability across all 190 SKU’s. • Kingfisher brand now represents 30% share of our business and con6nues to grow following the packaging re-‐launch and new web site redesign. • Focussed on sustainability
WE SUPPLY… Retail
All the above retailers receive a delivery at least once per week of one or more of our products.
Food Service
IDENTIFYING NEED FOR IMPROVEMENT • Increased demand for sustainably caught fish • LiYle informaOon on pracOces in the Moroccan fishery • Limited opOons: MSC or non-‐MSC sardines • CommiYed to improving the Moroccan fishery
STEPS TO SET UP A FIP
AYended a roundtable
Found Partners
Met with suppliers Consulted with SFP
IdenOficaOon of sustainability risk Commitment to improvement
Review the situaOon
Convened a FIP MeeOng in Morocco
FIP ORGANISATION
PROGRESS SO FAR • Start a FIP with the aim to achieve MSC status • A steering commiYee is set up in Morocco involving the Ministry, INRH and industry • Agreed a summary assessment will be presented in the next meeOng • Website being created to communicate about the acOon already taken
RECOMMENDATIONS • Don’t be afraid to get involved • Find out what Roundtables relate to fisheries that you are sourcing from • Take ownership of the acOviOes that need doing
LEADING UK AMBIENT FOOD SUPPLIER • Mushrooms (Whole BuFon/ Sliced) • Asparagus (Cuts & Tips, Spears) • Sweet corn in Water • Tomatoes (Chopped, Peeled)
• • • • •
Water Chestnuts Bamboo Shoots and Strips SOr Fry veg Beansprouts Coconut Milk (Standard/ Light/ Organic)
Canned Vegetables
Canned Fish
Oriental Vegetables **
Canned Fruit
**Kingfisher Oriental Vegetables have 70% market share.
• Tuna (Purse Seine, P&L, MSC) • Salmon (Pink/ Red/ Skinless & Boneless) • Crab (White Shredded, Pink Shredded, Whole Lump, Jumbo) • Sardines (Standard, S&B) • Anchovies (Standard, Flavoured)
• Fruit Cocktail in Juice/ Syrup • Pineapple in Juice (Chunks, Pieces, Slices, 6dbits) • Peach Halves/ slices in Juice/ Syrup • Mandarins in Juice/ Syrup
LOVERING FOODS – A BRIEF GLANCE OF OUR GROWTH • 35 years of direct procurement gives us in depth market knowledge of the UK canned fish and vegetable markets. • Forecasted 2013/14 turnover £54m, with 50% growth in last two years. • Winner of The Grocer’s Own Label Ambient Supplier of the Year 2013 • Strong technical department, making it the largest department at Lovering, ensuring customer requirements are 100% met. • Direct relaOonships with factories: all audited by Lovering or third party auditor. • Efficient, best value Logis6cs: – 7,000 pallets in stock valued at £18m ensured our average service levels across 2013 were 98.9%, 100% availability across all 190 SKU’s. • Kingfisher brand now represents 30% share of our business and con6nues to grow following the packaging re-‐launch and new web site redesign. • Focussed on sustainability
WE SUPPLY… Retail
All the above retailers receive a delivery at least once per week of one or more of our products.
Food Service
IDENTIFYING NEED FOR IMPROVEMENT • Increased demand for sustainably caught fish • LiYle informaOon on pracOces in the Moroccan fishery • Limited opOons: MSC or non-‐MSC sardines • CommiYed to improving the Moroccan fishery
STEPS TO SET UP A FIP
AYended a roundtable
Found Partners
Met with suppliers Consulted with SFP
IdenOficaOon of sustainability risk Commitment to improvement
Review the situaOon
Convened a FIP MeeOng in Morocco
FIP ORGANISATION
PROGRESS SO FAR • Start a FIP with the aim to achieve MSC status • A steering commiYee is set up in Morocco involving the Ministry, INRH and industry • Agreed a summary assessment will be presented in the next meeOng • Website being created to communicate about the acOon already taken
RECOMMENDATIONS • Don’t be afraid to get involved • Find out what Roundtables relate to fisheries that you are sourcing from • Take ownership of the acOviOes that need doing
