tracker

Report 3 Downloads 493 Views

Dec 6, 2011 - Publishers. • Packaged for buy-side— easy access to safe, compliant ... Own 3rd party cookie. • Data buy: Lotame. DoubleClick. Omniture. Turn.

Powering privacy and compliance around the world

iMedia Agency Summit Tuesday, December 6, 2011 Confidential | Draft for Discussion Purposes Only © 2011 © 2011 Evidon, Evidon, Inc. All Inc.Rights All Rights Reserved. Reserved.

NBC Parks & Recreation - Ron Swanson Opts-Out

© 2011 Evidon, Inc. All Rights Reserved.

2

People prefer transparent brands

67%

feel more positive towards brands that give them control, including opt out

36%

more likely to buy from transparent brands

Source: Better Advertising study with Millward Brown’s Dynamic Logic, “Consumer Interactions with In-Ad Notice,” November 3, 2010. Study surveyed 1,600 respondents who experienced Better Advertising ad notice through one of four brands representing different sectors.

Opt-­‐out  rates  average  0.0001%     (about  1  in  every  1,000,000  impressions)   © 2011 Evidon, Inc. All Rights Reserved.

3

“AdChoices” Program Gaining Steam

=

Think: Nutritional label for ads

© 2011 Evidon, Inc. All Rights Reserved.

4

Time to Get with the Program

Investigation can cost $100k or worse

Actively enforcing now

Code of Conduct deadline has passed

© 2011 Evidon, Inc. All Rights Reserved.

5

Evidon is the Industry Standard

• 

1+ billion DAILY ad notices

• 

100+ leading brands

• 

200+ sites now deployed

© 2011 Evidon, Inc. All Rights Reserved.

6

Global Network/Technology Partners

• 

50+ leading networks/DSPs/ Publishers

• 

Packaged for buy-side— easy access to safe, compliant sell-side partners

© 2011 Evidon, Inc. All Rights Reserved.

7

Making Life Easier for the Agency: Notice Collaboration, Not Conflict

This

…instead of this

© 2011 Evidon, Inc. All Rights Reserved.

8

Making Life Easier for the Agency: “Dynamic Inclusion” Brand/Agency •  Ad server: DCLK •  Analytics: Omniture

DSP

•  Own 3rd party cookie •  Data buy: eXelate

…the following companies helped target this ad to you...

DoubleClick Omniture Turn eXelate

Network

•  Own 3rd party cookie •  Data buy: Lotame

Collective Lotame

© 2011 Evidon, Inc. All Rights Reserved.

9

Best-Practices Website Notice

Easy opt-out from each; reporting proves that the request has been sent

Rich detail on each collector available

© 2011 Evidon, Inc. All Rights Reserved.

10

Powered Primarily by Encompass Reports

• 

4.5+ million downloads

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140K+ new per month

• 

300k member opt-in panel

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Tracks 800+ trackers on over 8 million domains worldwide; Only comprehensive, worldwide database of tracking code

• 

Consumers learn about tracking and/or block it

• 

Sees data web scanners miss

© 2011 Evidon, Inc. All Rights Reserved.

11

Privacy = Security + Performance

• 

Old trackers should be purged

• 

Client data can leak out

• 

Tags slow page load time, hurting conversions, SEO and overall performance

• 

Less engagement w/ brand

tracker tracker

tracker tracker tracker

tracker

tracker

tracker

tracker

tracker

tracker

Privacy requirements can improve site “hygiene” © 2011 Evidon, Inc. All Rights Reserved.

12

How Trackers Affect Your Clients’ business, and What to Do about Them

tracker

•  Who are they? What do they do? tracker

tracker

tracker

•  How often do they appear?

tracker tracker

tracker

tracker

tracker

tracker

tracker

tracker

•  How do they affect site performance? •  Are they compliant with privacy programs? •  Is client site “cleaner” than peers? © 2011 Evidon, Inc. All Rights Reserved.

13

Understand Each Tracker Completely

tracker

•  Who are they? Ad Network •  How often to they appear? Drops 4 cookies across brand1.com

ok

•  How do they affect my site performance? Takes 86 milliseconds to load

ok

•  Are they compliant with privacy programs? Yes—including a working opt out

ok

etc… © 2011 Evidon, Inc. All Rights Reserved.

14

Know How Clients Stack Up to Competitors

optimizer

10% more optimizers

retargeter

50% more retargeters

data aggregator

Aggregators loading 5% faster

tracker tracker

tracker tracker

tracker

tracker

tracker

tracker

!

tracker tracker

tracker

exchange

Exchanges taking twice as long to load

!

etc…

© 2011 Evidon, Inc. All Rights Reserved.

15

Q&A

© 2011 Evidon, Inc. All Rights Reserved.

16

Thank You.

Greg Smith Chief Revenue Officer [email protected] 1.917.258.2262

Tyler Sandler Senior Director, Sales [email protected] 1.917.258.2258

Khatidja Ajania Director, Sales [email protected] 1.917.262.2531

© 2011 Evidon, Inc. All Rights Reserved.

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