While having rich customer data gets you that much closer to creating meaningful customer interactions, making an ROI-boosting impact requires you to be nimble, creative, and have a high standard for quality. The reality is that even the best data is meaningless if you don’t know how to act on it. FullContact.com
FullContact Activate Solutions include hands-on, on-site analytic and integration services to help you unlock the true value of your data-driven insights. Our client service team will work with you in these key areas: CUSTOMER ADVOCACY
For better or worse, your customers talk about you online. Our customer advocacy service combines our social listening capabilities with your known customer list to create an authentic voice of the customer. Knowing who to target and how to nurture those relationships helps drive retention and increase lifetime value. And advocates are incredibly valuable.
CONTENT CREATED BY ADVOCATES GETS:
10x
more engagement than branded content.
AND THAT CONTENT PERFORMS
LOOKALIKE MODELING
First-party data is not always the best place to look for new customers. Lookalike modeling can help you expand your base by finding more people who share key attributes with your existing base—thousands more. Lookalike campaigns can increase ROI two-fold.
PERSONALIZATION
In a recent CMO study, “personalization” was selected as the most important capability to marketing in the future. Yet nearly one-third of tier-one retailers report having limited or no capability to support personalization efforts. Our team of professional services engineers and analysts will engage with you to understand your strategies and goals, then leverage FullContact data integrations to help you create personalized marketing and service experiences for your customers.
7x
better on brandowned channels than the brand’s own content.*
*”How To Turn Brand Advocates Into Content Creators,” Lilian Sue, accessed September 2016, www.business2community.com/content-marketing/turn-brand-advocates-content-creators-01008311#YwwCZJqhyp0bBpzf.97
Try FullContact for free Learning about your customers shouldn’t take years or require a multi-million-dollar investment. Let us show you how FullContact solutions plug right into your systems and provide immediate customer insights that expand organically over time. There’s no risk in a free trial, and you might be surprised by what you we find.
CONTACT US
Learn more about FullContact Activate Solutions or other products in our full suite of contact management solutions: 888.330.6943 | FullContact.com