typical responses to your email
TYPICAL RESPONSES TO YOUR EMAIL Transcript Audio: Module 15, Part II 15:48 Minutes Bryan Kreuzberger: One of the responses you’re going to get in your target. 1. What if they asked for more information? You’ll get some sort of response, either later ask for a proposal, a presentation or capabilities deck or just some case studies and why it’s actually opposite of what you typically do. I mean, in the beginning, I was really excited. I put together a bunch of information, sending them a ton of information. It’s kind of a vomit from the mouth kind of stuff. This is just a polite way for them, many times they’re not saying they’re not interested and I’m okay with no. You need to be okay with no as well because “NO” is a very valid response and we can also gain a lot more information from no and even turn around now and talk about that. What if they ask for more info? So, I typically pushed back and don’t give a presentations or something and say what I recommend that you do is if they ask for more information and say “I’m happy to send more information, what type of information would you like to see?” They’ll say “Oh I just understand your capabilities deck, your standard, whatever.” You’re in a really rough spot at that point because it’s not working out. The date is going bad already and what I recommend is pushing back and saying “I don’t
have the formal capabilities deck, I don’t have formal presentations, we like to customize everything we send to our prospects or potential partners. What would you want me to include in it?” Include, how it works, what the costs is, and something else. If you’re already talking about costs, then it’s already going on that direction. More likely than not, it’s pretty much over for you with this person because it’s important to understand that this may not be the right person at the company. There are plenty other people for you to talk to at the company. What you want to do is pushed back after something custom or we’re offering something custom and if they really aren’t interested, you just have to be ready and willing to walk. Typically, when people ask for more information and they’re not interested in customer information, it means they’re not interested or really busy. If that’s the case, just please tell me so I can moved on or I can close your file. That’s what we do with more info and I really recommend, if you want to control the process, as you get your first meeting. You want to control the flow of information and you don’t want to just give them everything. Once you’ve given them everything, they have no reason to respond you.
With regard to more information, we mentioned price. And I want to go a little bit more into a few to
start talking numbers with the prospect before you actually meet with them.
it’s a month or two away, that’s fine, because people are busy, you got to understand that.
When I first started out, I thought “Okay great, they’re asking for the price.” We’re already talking numbers, they’re a real buyer and more times than not, I found that they’re just kick in the tires. They’ve already worked in somebody else, they want to know if they can use those numbers to negotiate with their current people or just want to understand how much things cost.
More likely than not, they’re highest priority is what’s going on with their business. They ask you to follow- up, say June. Its March say “I’m happy to follow-up. I understand you’re really busy as am. I’d love if we can schedule the time to talk in June as our calendar has a probability a little bit free at this time.”
What you want to do is, you want to meet with them before you start talking numbers. They’re really kneel you down for what this cost. They’re not willing to meet with you, more times than not, they don’t have the time to meet with you, they don’t have the time to hire a new vendor or hire somebody new to partner with. You’ll probably make mistakes earlier on if they’re asking for a price for this email. If they kneel you down, you can say “Pricing depends that ranges from $10,000 to 1 million dollar or whatever the numbers are or from $50 an hour to $400 an hour. So, if you’ve ever talked numbers earlier on, you can give your range. You don’t want to push him back so far that they’re outside of the range. You want them to really have an idea of like a vast range they’re not just $10,000 to $50,000 deal type of company. You do $250 ,000 to $500,000 projects and if you don’t, because what I’ll say to them “You’re small time player and you’re not credible, you’re not able to service that account.” If they ask for price, these are some of my recommendations, but more likely than not, you made a mistake earlier on and that’s why you’re talking price in the initial response. 2. What if they ask you to follow- up? More likely than not, they’re going to say “Hey do you mind following up with me in June and maybe
You’re making a quick request to see if you can actually get the meeting rather than you followingup because if you just following-up with them “ Hey it’s me, writing you again. Three months later, I know you forgot about me and you ask me to follow-up.” And that’s how they’re going to interpret. You can kneel them down with a time and then they’re going to get that you’re busy and they’re busy. You never want to come off as desperate because if you don’t seem busy, you don’t seem like you have everything, but end up they’re not going to respect your time because their time is really valuable and if you’re just constantly cold calling and cold emailing and bugging them and obviously they will not respond to you. If they don’t give you a date or say” Thanks for writing! Can you follow-up with me later on the year?” Say this is the time, say January, and followup later on in the year and say “I’m happy to. How does me following on December look?” And you want to push back. You’re thinking on like the next quarter or if you can follow up with me say, the first quarter and ask can you follow-up with me later in the second quarter and say “Hey, sounds like you’re very busy. Would it be better if I followed-up in November/December time frame?“
Because you want to actually do the opposite where this things is and you called them the first
day, the first quarter, April first and write them and say “Hey, I’m here. Come with me.” And you want to push them back on December, because you want to better gage what they’re interest level is. At this point they’re not really interested at all, but you want to push back and say “It would be great if we could talk in the second quarter. I’m just doing a lot on this, whatever it may be.” It will give you a better gage. We are going to go through kind of subjection of methodology on reverses as I’m going to teach you, but these are just a couple quick push backs that you’re likely to get in this other category. 3. What if they are not interested? You write them, then they write back and say “Hey, thanks for writing. I’m not interested at this time.” What if it’s the girl that you’re dating and she says, “Hey, I’m not interested in dating you any longer.” What would you say? What you want to do is you want to understand why they are not interested. It’s okay to say no and I’m fine with that. Plenty of people say no over my career for deals but you have to be okay with no and if you understand why they’re saying no. There might be something that you can do or you can actually save the opportunity because they may think that you’re something that you’re not or you haven’t done something that you have or any kind of variable. No in itself doesn’t really help you, but understanding why the answer is no does. It’s important that you tell them that you got that it’s over, because it’s very much comfortable writing back and actually goes three or four emails back in forth with them to understand really specifically what is it about the email, why they are not interested. It could be the wrong person. It could be the wrong fit for what you thought about the company. It could be necessarily wrong. It’s really important in this exercise that you’re talking to the people that
you’re targeting and you can learn a lot of information and on what you can improve. You want them to get their feedback. Emails aren’t going to take that feedback and there’s plenty of companies out there for you to reach out to. That’s a little bit as far as addressing why they’re not interested and addressing the No. That goes further when we actually do our meetings and we’re talking about no or you lost a deal. You want to know why. Think dating or somebody’s broke up with you, you’re going to want to know what it’s all about, what you did wrong and how you can improve. Any questions or any other responses that you are getting, I want to see them because I want to address them. So leave the comments below. I’m happy that you guys are watching this and that you’re here and really taking a stand for yourself and for your business, because if you guys get this, it’s like you guys get the meeting and an overflow of business. What if you’re reading all of these emails and sending them out to 5 or 10 companies and you’re not getting the numbers? What if that’s not working? What if this system for you is not working, you’re not getting any responses you need? There’s a couple of different things that we would look at either way. We’re going to the module of research in the company, understanding what’s important to them and what they have going on, looking at the press releases. I also looked at the elevator pitch, so what are you saying in the elevator pitch is not occurring to the person you are writing to as an opportunity for them to meet with you and to talk to you about what it is you do.
There’s something wrong with the elevator pitch, probably writing for you on your perspective not from their perspective so you want to write from
the person reading it, not from the person’s perspective on writing it. Other reason why it’s not working, you’re targeting the wrong person or the wrong company. What you are saying is not compelling to the company, you’re writing or to the people. You are targeting the wrong goals at the company. These might be the reasons why it’s not working. If you’re not getting a 70% or 80% response rate after a couple of weeks then you want to address the research and the elevator pitch you’re writing. If you’re stuck in this process, please let us know. We’ll have a coaching call, so leave your comments because we are here to help. If you have already download the templates in this module, all of the email modules of what to do and what not to do and how to write your elevator pitch, how to write this email and use the templates and use responses, because we’ve tested this with dozens of entrepreneurs and it works for them and it worked for me. Don’t change a word. Use the templates, use the methods we’ve already created, because we really want you to get this and we want you to be successful.
have the formal capabilities deck, I don’t have formal presentations, we like to customize everything we send to our prospects or potential partners. What would you want me to include in it?” Include, how it works, what the costs is, and something else. If you’re already talking about costs, then it’s already going on that direction. More likely than not, it’s pretty much over for you with this person because it’s important to understand that this may not be the right person at the company. There are plenty other people for you to talk to at the company. What you want to do is pushed back after something custom or we’re offering something custom and if they really aren’t interested, you just have to be ready and willing to walk. Typically, when people ask for more information and they’re not interested in customer information, it means they’re not interested or really busy. If that’s the case, just please tell me so I can moved on or I can close your file. That’s what we do with more info and I really recommend, if you want to control the process, as you get your first meeting. You want to control the flow of information and you don’t want to just give them everything. Once you’ve given them everything, they have no reason to respond you.
With regard to more information, we mentioned price. And I want to go a little bit more into a few to
start talking numbers with the prospect before you actually meet with them.
it’s a month or two away, that’s fine, because people are busy, you got to understand that.
When I first started out, I thought “Okay great, they’re asking for the price.” We’re already talking numbers, they’re a real buyer and more times than not, I found that they’re just kick in the tires. They’ve already worked in somebody else, they want to know if they can use those numbers to negotiate with their current people or just want to understand how much things cost.
More likely than not, they’re highest priority is what’s going on with their business. They ask you to follow- up, say June. Its March say “I’m happy to follow-up. I understand you’re really busy as am. I’d love if we can schedule the time to talk in June as our calendar has a probability a little bit free at this time.”
What you want to do is, you want to meet with them before you start talking numbers. They’re really kneel you down for what this cost. They’re not willing to meet with you, more times than not, they don’t have the time to meet with you, they don’t have the time to hire a new vendor or hire somebody new to partner with. You’ll probably make mistakes earlier on if they’re asking for a price for this email. If they kneel you down, you can say “Pricing depends that ranges from $10,000 to 1 million dollar or whatever the numbers are or from $50 an hour to $400 an hour. So, if you’ve ever talked numbers earlier on, you can give your range. You don’t want to push him back so far that they’re outside of the range. You want them to really have an idea of like a vast range they’re not just $10,000 to $50,000 deal type of company. You do $250 ,000 to $500,000 projects and if you don’t, because what I’ll say to them “You’re small time player and you’re not credible, you’re not able to service that account.” If they ask for price, these are some of my recommendations, but more likely than not, you made a mistake earlier on and that’s why you’re talking price in the initial response. 2. What if they ask you to follow- up? More likely than not, they’re going to say “Hey do you mind following up with me in June and maybe
You’re making a quick request to see if you can actually get the meeting rather than you followingup because if you just following-up with them “ Hey it’s me, writing you again. Three months later, I know you forgot about me and you ask me to follow-up.” And that’s how they’re going to interpret. You can kneel them down with a time and then they’re going to get that you’re busy and they’re busy. You never want to come off as desperate because if you don’t seem busy, you don’t seem like you have everything, but end up they’re not going to respect your time because their time is really valuable and if you’re just constantly cold calling and cold emailing and bugging them and obviously they will not respond to you. If they don’t give you a date or say” Thanks for writing! Can you follow-up with me later on the year?” Say this is the time, say January, and followup later on in the year and say “I’m happy to. How does me following on December look?” And you want to push back. You’re thinking on like the next quarter or if you can follow up with me say, the first quarter and ask can you follow-up with me later in the second quarter and say “Hey, sounds like you’re very busy. Would it be better if I followed-up in November/December time frame?“
Because you want to actually do the opposite where this things is and you called them the first
day, the first quarter, April first and write them and say “Hey, I’m here. Come with me.” And you want to push them back on December, because you want to better gage what they’re interest level is. At this point they’re not really interested at all, but you want to push back and say “It would be great if we could talk in the second quarter. I’m just doing a lot on this, whatever it may be.” It will give you a better gage. We are going to go through kind of subjection of methodology on reverses as I’m going to teach you, but these are just a couple quick push backs that you’re likely to get in this other category. 3. What if they are not interested? You write them, then they write back and say “Hey, thanks for writing. I’m not interested at this time.” What if it’s the girl that you’re dating and she says, “Hey, I’m not interested in dating you any longer.” What would you say? What you want to do is you want to understand why they are not interested. It’s okay to say no and I’m fine with that. Plenty of people say no over my career for deals but you have to be okay with no and if you understand why they’re saying no. There might be something that you can do or you can actually save the opportunity because they may think that you’re something that you’re not or you haven’t done something that you have or any kind of variable. No in itself doesn’t really help you, but understanding why the answer is no does. It’s important that you tell them that you got that it’s over, because it’s very much comfortable writing back and actually goes three or four emails back in forth with them to understand really specifically what is it about the email, why they are not interested. It could be the wrong person. It could be the wrong fit for what you thought about the company. It could be necessarily wrong. It’s really important in this exercise that you’re talking to the people that
you’re targeting and you can learn a lot of information and on what you can improve. You want them to get their feedback. Emails aren’t going to take that feedback and there’s plenty of companies out there for you to reach out to. That’s a little bit as far as addressing why they’re not interested and addressing the No. That goes further when we actually do our meetings and we’re talking about no or you lost a deal. You want to know why. Think dating or somebody’s broke up with you, you’re going to want to know what it’s all about, what you did wrong and how you can improve. Any questions or any other responses that you are getting, I want to see them because I want to address them. So leave the comments below. I’m happy that you guys are watching this and that you’re here and really taking a stand for yourself and for your business, because if you guys get this, it’s like you guys get the meeting and an overflow of business. What if you’re reading all of these emails and sending them out to 5 or 10 companies and you’re not getting the numbers? What if that’s not working? What if this system for you is not working, you’re not getting any responses you need? There’s a couple of different things that we would look at either way. We’re going to the module of research in the company, understanding what’s important to them and what they have going on, looking at the press releases. I also looked at the elevator pitch, so what are you saying in the elevator pitch is not occurring to the person you are writing to as an opportunity for them to meet with you and to talk to you about what it is you do.
There’s something wrong with the elevator pitch, probably writing for you on your perspective not from their perspective so you want to write from
the person reading it, not from the person’s perspective on writing it. Other reason why it’s not working, you’re targeting the wrong person or the wrong company. What you are saying is not compelling to the company, you’re writing or to the people. You are targeting the wrong goals at the company. These might be the reasons why it’s not working. If you’re not getting a 70% or 80% response rate after a couple of weeks then you want to address the research and the elevator pitch you’re writing. If you’re stuck in this process, please let us know. We’ll have a coaching call, so leave your comments because we are here to help. If you have already download the templates in this module, all of the email modules of what to do and what not to do and how to write your elevator pitch, how to write this email and use the templates and use responses, because we’ve tested this with dozens of entrepreneurs and it works for them and it worked for me. Don’t change a word. Use the templates, use the methods we’ve already created, because we really want you to get this and we want you to be successful.
