Water Conservation Fall Update.pdf AWS
Date:
October 20, 2016
To:
Public Utilities Committee
From:
Christine Chavez, Water Conservation Manager ~t'~
Via:
Rick Carpenter, Water Division Direc!·"' ·nndd W Waa~ter Resources & Conservation Manager Nick Schiavo, Public Utilities Director~· ·~o\..4/'
RE:
Water Conservation Office Fall Update
The City of Santa Fe Water Conservation Office offers a variety of programs to reach many different water users and customers within the City.
Fall Programs and Events 15th Annual Children's Water Fiesta: September 27-28, 2016 Santa Fe Public Schools 4th grade students came for a fun-filled day of learning about water at the Santa Fe Community Convention Center! Fiesta activities covered a wide range of core curriculum areas including language arts, math, science, social studies, visual arts, and health & wellness. Presenters demonstrated water related facts, concepts and values through fun, hands-on learning activities. 2016 Water Fiesta Results: • 652 students from the Santa Fe Public Schools (SFPS) system attended. • Schools attending: Carlos Gilbert (2 classes), Amy Biehl (4 classes), Aspen Community Magnet School (3 classes), Eldorado Community School (3 classes), Nina Otero Community School (3 classes), Chaparral Elementary (3 classes), Pinon Elementary (3 classes), Atalaya (2 classes), Kearny (3 classes), Ramirez Thomas (2 Classes) • 23 organizations participated; including volunteers • 17 activities were presented each day
Qualified Water Efficient Landscaper (QWEL) Training QWEL is a certification program developed to educate landscape professionals and their customers on the benefits of sound landscape design, management and irrigation practices. QWEL is an EPA WaterSense recognized training program that is offered across the nation and is available for use by utilities interested in having a locally focused landscape training program. 2016 Water Conservation Office Fall Update
2
The QWEL training will now be offered through the Santa Fe Community College with the first offering in spring 2016. Participants will now be able to also receive CEU's toward their Journeyman Plumber certification.
Santa Fe Water Conservation Committee The SFWCC has three new committee members; Aaron Kauffman, Justin Lyon and Robert Coombe. The SFWCC has been a tremendous resource for the program and the work is in complete alignment with the goals of the office at this time. The committee has broken into four subcommittee groups; 1. Education Subcommittee - Working on a comprehensive education program being offered to 4th grade students that will incorporate work from many different city departments including, Keep Santa Fe Beautiful, Buckman Direct Diversion, Wastewater Treatment Plant, Sustainable Santa Fe and the Santa Fe Municipal Watershed Education Program. The idea is to help kids understand the value of water (where it comes from, how it's treated, where wastewater goes and how it's treated/recycled). Conserving water will be a natural next step in this program. 2. Scorecard Subcommittee -A scorecard is being developed for the Water Conservation Program that is aligned with the Water Division's overall goals. The scorecard will be updated on an annual calendar basis and can be published along with the GPCD analysis. 3. Irrigation Rebate and QWEL training Subcommittee- Changes are currently being made to our Irrigation rebate and the expansion of our QWEL training. 4. Water Conservation Codes, Ordinances and Regulations -This subcommittee tracks regulation directly related to the Water Conservation Program as well as proposes new regulations relative to water conservation.
Rebate Program Changes Earlier this year the Water Conservation Program proposed changes to the rebate values for several device types based on their water savings potential and the availability of newer, more efficient technologies. In addition, Federal standards for some devices, such as clothes washers, had changed in 2015 resulting in a reduced number of qualifying rebate applications and a sharp decline in the water savings resulting from the rebate program. The new program has had great participation and the data to date is shown below. Device Type
#of units
High Efficiency Toilet
Value of Rebates Issued 878
Clothes Washer
30
Rain Barrel/ Cistern
25
Commercial Rebate
1 Total
$ $ $ $ $
145,299 7,929 618 25,000 178,846
Marketing and Media (August - October) Social media as promotional mix- COMPLETE Social media platforms finalized and aligned with save water Santa Fe branding (Facebook @savewatersantafe, Instagram @savewatersantafe, #savewatersantafe, Twitter @savewatersf).
2016 Water Conservation Office Fall Update
3
Content library and scheduled postings to meet best engagement practices finalized. Analytics are being tracked and trending up for reach and engagement. Water Conservation Office is now authorized to post via NextDoor neighborhood sharing app.
Data Collection Survey - IN PROCESS The survey was launched using SurveyMonkey in both English and Spanish and runs through November 15. Integrated marketing outreach promotion includes earned media, social media platforms, social influencers, partner co-marketing, paid advertising and bill messaging. A report will be made public in December. Badger Eye on Water Customer Tracking App Roll-out The savings from identified leaks to customers has been significant since the pilot introduction of the app. A roll-out has been fast tracked for November 15. While the data is still being collected and monitored, at least 14,239,290.68 leaked gallons have been identified with customers being contacted within days as opposed to them having to wait up to 60 days for their bill to find out they had a leak. News Release Calendar a. Key Messaging- COMPLETE Focus on water badger pilot success milestone, residential rebate milestones, green lodging and rainwater harvesting resolution.
1st
commercial rebate,
Advertisement as promotional mix - COMPLETE Existing ad POs secured before PR contract have been refined and improved with clear message, editorial calendar strategy alignment and online podcasts sharing for maximum reach and return on investment. This includes re-structuring weekly water talk show "Save Water Santa Fe" and rotating and timely radio spots on Hutton. Survey data will drive 2017 seasonal peak ad campaign. Website social compatibility -IN PROCESS Website needs to be compatible with social media platforms and visual content
Re-brand and update the logo- COMPLETE Reproduction ease (less costly) and flexibility to meet social media scale. Culturally distinctive to northern NM and surrounding watersheds with limited use as a logo, compared to Zia symbol.
save
water
SANTA FE
Hotel and Restaurant Signage New signage for restaurants and hotels through an Instagram photo contest are finalized and awaiting printing. Drought Tolerant Plant Selection App New plant nursery signage promoting a southwest plan selector online app was developed to give customers a just-in-time resource for drought tolerant plants at the point of purchase.
2016 Water Conservation Office Fall Update
4
October 20, 2016
To:
Public Utilities Committee
From:
Christine Chavez, Water Conservation Manager ~t'~
Via:
Rick Carpenter, Water Division Direc!·"' ·nndd W Waa~ter Resources & Conservation Manager Nick Schiavo, Public Utilities Director~· ·~o\..4/'
RE:
Water Conservation Office Fall Update
The City of Santa Fe Water Conservation Office offers a variety of programs to reach many different water users and customers within the City.
Fall Programs and Events 15th Annual Children's Water Fiesta: September 27-28, 2016 Santa Fe Public Schools 4th grade students came for a fun-filled day of learning about water at the Santa Fe Community Convention Center! Fiesta activities covered a wide range of core curriculum areas including language arts, math, science, social studies, visual arts, and health & wellness. Presenters demonstrated water related facts, concepts and values through fun, hands-on learning activities. 2016 Water Fiesta Results: • 652 students from the Santa Fe Public Schools (SFPS) system attended. • Schools attending: Carlos Gilbert (2 classes), Amy Biehl (4 classes), Aspen Community Magnet School (3 classes), Eldorado Community School (3 classes), Nina Otero Community School (3 classes), Chaparral Elementary (3 classes), Pinon Elementary (3 classes), Atalaya (2 classes), Kearny (3 classes), Ramirez Thomas (2 Classes) • 23 organizations participated; including volunteers • 17 activities were presented each day
Qualified Water Efficient Landscaper (QWEL) Training QWEL is a certification program developed to educate landscape professionals and their customers on the benefits of sound landscape design, management and irrigation practices. QWEL is an EPA WaterSense recognized training program that is offered across the nation and is available for use by utilities interested in having a locally focused landscape training program. 2016 Water Conservation Office Fall Update
2
The QWEL training will now be offered through the Santa Fe Community College with the first offering in spring 2016. Participants will now be able to also receive CEU's toward their Journeyman Plumber certification.
Santa Fe Water Conservation Committee The SFWCC has three new committee members; Aaron Kauffman, Justin Lyon and Robert Coombe. The SFWCC has been a tremendous resource for the program and the work is in complete alignment with the goals of the office at this time. The committee has broken into four subcommittee groups; 1. Education Subcommittee - Working on a comprehensive education program being offered to 4th grade students that will incorporate work from many different city departments including, Keep Santa Fe Beautiful, Buckman Direct Diversion, Wastewater Treatment Plant, Sustainable Santa Fe and the Santa Fe Municipal Watershed Education Program. The idea is to help kids understand the value of water (where it comes from, how it's treated, where wastewater goes and how it's treated/recycled). Conserving water will be a natural next step in this program. 2. Scorecard Subcommittee -A scorecard is being developed for the Water Conservation Program that is aligned with the Water Division's overall goals. The scorecard will be updated on an annual calendar basis and can be published along with the GPCD analysis. 3. Irrigation Rebate and QWEL training Subcommittee- Changes are currently being made to our Irrigation rebate and the expansion of our QWEL training. 4. Water Conservation Codes, Ordinances and Regulations -This subcommittee tracks regulation directly related to the Water Conservation Program as well as proposes new regulations relative to water conservation.
Rebate Program Changes Earlier this year the Water Conservation Program proposed changes to the rebate values for several device types based on their water savings potential and the availability of newer, more efficient technologies. In addition, Federal standards for some devices, such as clothes washers, had changed in 2015 resulting in a reduced number of qualifying rebate applications and a sharp decline in the water savings resulting from the rebate program. The new program has had great participation and the data to date is shown below. Device Type
#of units
High Efficiency Toilet
Value of Rebates Issued 878
Clothes Washer
30
Rain Barrel/ Cistern
25
Commercial Rebate
1 Total
$ $ $ $ $
145,299 7,929 618 25,000 178,846
Marketing and Media (August - October) Social media as promotional mix- COMPLETE Social media platforms finalized and aligned with save water Santa Fe branding (Facebook @savewatersantafe, Instagram @savewatersantafe, #savewatersantafe, Twitter @savewatersf).
2016 Water Conservation Office Fall Update
3
Content library and scheduled postings to meet best engagement practices finalized. Analytics are being tracked and trending up for reach and engagement. Water Conservation Office is now authorized to post via NextDoor neighborhood sharing app.
Data Collection Survey - IN PROCESS The survey was launched using SurveyMonkey in both English and Spanish and runs through November 15. Integrated marketing outreach promotion includes earned media, social media platforms, social influencers, partner co-marketing, paid advertising and bill messaging. A report will be made public in December. Badger Eye on Water Customer Tracking App Roll-out The savings from identified leaks to customers has been significant since the pilot introduction of the app. A roll-out has been fast tracked for November 15. While the data is still being collected and monitored, at least 14,239,290.68 leaked gallons have been identified with customers being contacted within days as opposed to them having to wait up to 60 days for their bill to find out they had a leak. News Release Calendar a. Key Messaging- COMPLETE Focus on water badger pilot success milestone, residential rebate milestones, green lodging and rainwater harvesting resolution.
1st
commercial rebate,
Advertisement as promotional mix - COMPLETE Existing ad POs secured before PR contract have been refined and improved with clear message, editorial calendar strategy alignment and online podcasts sharing for maximum reach and return on investment. This includes re-structuring weekly water talk show "Save Water Santa Fe" and rotating and timely radio spots on Hutton. Survey data will drive 2017 seasonal peak ad campaign. Website social compatibility -IN PROCESS Website needs to be compatible with social media platforms and visual content
Re-brand and update the logo- COMPLETE Reproduction ease (less costly) and flexibility to meet social media scale. Culturally distinctive to northern NM and surrounding watersheds with limited use as a logo, compared to Zia symbol.
save
water
SANTA FE
Hotel and Restaurant Signage New signage for restaurants and hotels through an Instagram photo contest are finalized and awaiting printing. Drought Tolerant Plant Selection App New plant nursery signage promoting a southwest plan selector online app was developed to give customers a just-in-time resource for drought tolerant plants at the point of purchase.
2016 Water Conservation Office Fall Update
4
