Wayfinding
Wayfinding
Presented June 13, 2017 By
Agenda Danville Wayfinding Master Plan June 27, 2017 Community Forum
1. Wayfinding Overview
2. Danville Wayfinding Goals & Objectives 3. Wayfinding Components 4. Wayfinding Context – Community Participation
5. Wayfinding Character – Community Participation 6. Questions and Answers
Wayfinding
history
Inherently, humans and animals orient themselves in their environment in order to navigate from place to place. Throughout time this has been done using increasingly sophisticated tools ranging from instinct, maps, dead reckoning, astronomical principles or GPS. These abilities have led to advancement in exploration and discovery.
Wayfinding
history
The idea of wayfinding in the built environment was formally coined by Kevin Lynch in his 1960 publication The Image of the City. This landmark in environmental psychology and architecture stated that every location needs a navigable space and unique perceptual identity so that a user might find themselves in a point of reference while also in a larger space.
Wayfinding
history
The ideas of Lynch were expanded to a more modern understanding of wayfinding in Romedi Passini’s 1984 publication Wayfinding in Architecture. Here, ideas for incorporating signage and other graphic communication into the built environment were introduced. The principles introduced in this book have become and remain the standard for this subject to this day.
Wayfinding
where am I and where do I want to go?
Wayfinding
determining one’s location
Orientation
Wayfinding
selection of course
Orientation
Route Decision
Wayfinding
checking to ensure appropriate route
Orientation
Route Decision
Route Monitoring
Wayfinding
understanding one has arrived
Orientation
Route Decision
Destination Recognition
Route Monitoring
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville. This human scale consideration helps validate a destination through signage that is clear and easily understood by users in a hurry or unsure of their location.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville. This human scale consideration helps validate a destination through signage that is clear and easily understood by users in a hurry or unsure of their location. These systems can implement a cities branding program and begin to create a stronger sense of place.
Accessing an Existing System Over time, as cities grow and needs change, wayfinding systems are often simply patched up to meet functional needs.
Eventually, the system becomes convoluted and loses its effectiveness. If visitors cannot recognize signage elements as part of a system, the will have trouble intuitively knowing what to look for.
Creating a New System City environments are in an almost constant state of growth and change. Creating a system will allow one to address each new need in a pre-established way. In effect a system is a “Kit of Parts” that can be applied as needed as new needs arise. Without this, things will eventually end up in, or back in, a patchwork .
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops.
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Recommend strategic locations for signage at key points in and around Danville that identify significant points of interest and other attractions.
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Recommend strategic locations for signage at key points in and around Danville that identify significant points of interest and other attractions. Enhance the sense of place by providing implementation strategies for a uniform navigational system that utilizes new branding principles.
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
FUNCTION
Functional Needs
What are the functional goals of the system? Is it an overall system or is it serving vehicular and/or pedestrian uses? This determines the system’s “kit of parts”.
•
Approach
•
Branding
•
The Future
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
The design and implementation of the system will ultimately be determined by the budget and schedule. Taking these concerns into account early will better serve the later stages of the process.
•
Branding
•
The Future
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
The implementation of the city’s brand within the system will aid in marketing the assets of Danville. This extends the benefits of the system beyond navigation and promotes economic development.
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
Identifying potential future uses and growth is critical to the ultimate success of the system. When designing for more than immediate uses is always better in the long run.
FUNCTION
FUTURE
APPROACH
BRANDING
Wayfinding System Elements Iconic Elements
Potential resides in existing architectural elements which can provide a visual reference in a charming way or along wide sightlines. A bold method of unveiling a new branding scheme.
Wayfinding System Elements Iconic Elements
Several opportunities for this treatment exist within Danville which could provide the necessary exposure for a new branding scheme.
Wayfinding System Elements Gateways
Gateways set the stage for those arriving to the city. These can serve as a reflection on how a city wishes to be viewed. This means that they should be developed to showcase the city and set expectations.
Wayfinding System Elements Gateways
Danville has already implemented a series of gateways at well chosen locations around the city. The question becomes whether or not these should be modified to reflect the new branding scheme.
Wayfinding System Elements Directional Signage
Directional signage can be vehicular or pedestrian oriented in which the hierarchy involved is based on location and intent. These signs can address major vehicular traffic areas or highlight specific areas or zones within the city.
Wayfinding System Elements Directional Signage
Directional signage is one of the major concerns in Danville. What exists lacks consistency and there are areas where signage is cluttered and ultimately absent of appeal. Uniformity and appeal are key concepts in wayfinding.
Wayfinding System Elements Street Signs
Street name signs provide a great opportunity to subtly continue a branding motif as they are constant throughout the community. They can also distinguish different areas through a change of color.
Wayfinding System Elements Street Signs
Throughout Danville there is a great disparity in street name signage font, size and color. This current system does not take advantage of the potential that street name signs are capable of exhibiting.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville. Through this process a new branding plan was unveiled that intends on representing and serving the community. Historically Bold, a new motto, is the center of these new ideas and is accompanied by an assortment of logos and color palettes.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville. Through this process a new branding plan was unveiled that intends on representing and serving the community. Historically Bold, a new motto, is the center of these new ideas and is accompanied by an assortment of logos and color palettes. These colors, themes and motifs can be utilized moving forward in the design of a wayfinding system.
Federal Standards
MUTCD
Federal standards have certain requirements regarding wayfinding signage. These regulations maintain that certain standards must be adhered to on freeways or expressways in order to maintain a national commonality.
Federal Standards
MUTCD
Despite these regulations, there is ample room for flexibility in designing a wayfinding system. For instance, color coding signs can delineate specific districts within the community which can appear on federal highway signage.
Context
destination points
Context
primary routes
Context
decision points
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
Personality
History Place
Personality
History Place
Personality
History Place
Conclusion Cohesive, consistent wayfinding systems are one of the most effective tools in making a city more easily accessible. If correctly applied, successful systems can also be a great way to establish or enhance a sense of place that will make a positive and lasting impact on Danville.
Historic
possibilities
Traditional
possibilities
Contemporary
possibilities
Questions?
Presented June 13, 2017 By
Agenda Danville Wayfinding Master Plan June 27, 2017 Community Forum
1. Wayfinding Overview
2. Danville Wayfinding Goals & Objectives 3. Wayfinding Components 4. Wayfinding Context – Community Participation
5. Wayfinding Character – Community Participation 6. Questions and Answers
Wayfinding
history
Inherently, humans and animals orient themselves in their environment in order to navigate from place to place. Throughout time this has been done using increasingly sophisticated tools ranging from instinct, maps, dead reckoning, astronomical principles or GPS. These abilities have led to advancement in exploration and discovery.
Wayfinding
history
The idea of wayfinding in the built environment was formally coined by Kevin Lynch in his 1960 publication The Image of the City. This landmark in environmental psychology and architecture stated that every location needs a navigable space and unique perceptual identity so that a user might find themselves in a point of reference while also in a larger space.
Wayfinding
history
The ideas of Lynch were expanded to a more modern understanding of wayfinding in Romedi Passini’s 1984 publication Wayfinding in Architecture. Here, ideas for incorporating signage and other graphic communication into the built environment were introduced. The principles introduced in this book have become and remain the standard for this subject to this day.
Wayfinding
where am I and where do I want to go?
Wayfinding
determining one’s location
Orientation
Wayfinding
selection of course
Orientation
Route Decision
Wayfinding
checking to ensure appropriate route
Orientation
Route Decision
Route Monitoring
Wayfinding
understanding one has arrived
Orientation
Route Decision
Destination Recognition
Route Monitoring
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville. This human scale consideration helps validate a destination through signage that is clear and easily understood by users in a hurry or unsure of their location.
Wayfinding
abilities
Wayfinding is a shared form of communication meant for first time visitors and residents alike. It can serve as an initial impression to your city and aid in the exploration and discovery of Danville. This human scale consideration helps validate a destination through signage that is clear and easily understood by users in a hurry or unsure of their location. These systems can implement a cities branding program and begin to create a stronger sense of place.
Accessing an Existing System Over time, as cities grow and needs change, wayfinding systems are often simply patched up to meet functional needs.
Eventually, the system becomes convoluted and loses its effectiveness. If visitors cannot recognize signage elements as part of a system, the will have trouble intuitively knowing what to look for.
Creating a New System City environments are in an almost constant state of growth and change. Creating a system will allow one to address each new need in a pre-established way. In effect a system is a “Kit of Parts” that can be applied as needed as new needs arise. Without this, things will eventually end up in, or back in, a patchwork .
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops.
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Recommend strategic locations for signage at key points in and around Danville that identify significant points of interest and other attractions.
Project Goals Establish criteria for wayfinding destinations based on research and input from community workshops. Develop wayfinding component illustrations as a “Family” of signs
Recommend strategic locations for signage at key points in and around Danville that identify significant points of interest and other attractions. Enhance the sense of place by providing implementation strategies for a uniform navigational system that utilizes new branding principles.
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
FUNCTION
Functional Needs
What are the functional goals of the system? Is it an overall system or is it serving vehicular and/or pedestrian uses? This determines the system’s “kit of parts”.
•
Approach
•
Branding
•
The Future
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
The design and implementation of the system will ultimately be determined by the budget and schedule. Taking these concerns into account early will better serve the later stages of the process.
•
Branding
•
The Future
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
The implementation of the city’s brand within the system will aid in marketing the assets of Danville. This extends the benefits of the system beyond navigation and promotes economic development.
FUNCTION
FUTURE
APPROACH
BRANDING
Project Philosophy Four key issues to keep in mind when developing a new system. •
Functional Needs
•
Approach
•
Branding
•
The Future
Identifying potential future uses and growth is critical to the ultimate success of the system. When designing for more than immediate uses is always better in the long run.
FUNCTION
FUTURE
APPROACH
BRANDING
Wayfinding System Elements Iconic Elements
Potential resides in existing architectural elements which can provide a visual reference in a charming way or along wide sightlines. A bold method of unveiling a new branding scheme.
Wayfinding System Elements Iconic Elements
Several opportunities for this treatment exist within Danville which could provide the necessary exposure for a new branding scheme.
Wayfinding System Elements Gateways
Gateways set the stage for those arriving to the city. These can serve as a reflection on how a city wishes to be viewed. This means that they should be developed to showcase the city and set expectations.
Wayfinding System Elements Gateways
Danville has already implemented a series of gateways at well chosen locations around the city. The question becomes whether or not these should be modified to reflect the new branding scheme.
Wayfinding System Elements Directional Signage
Directional signage can be vehicular or pedestrian oriented in which the hierarchy involved is based on location and intent. These signs can address major vehicular traffic areas or highlight specific areas or zones within the city.
Wayfinding System Elements Directional Signage
Directional signage is one of the major concerns in Danville. What exists lacks consistency and there are areas where signage is cluttered and ultimately absent of appeal. Uniformity and appeal are key concepts in wayfinding.
Wayfinding System Elements Street Signs
Street name signs provide a great opportunity to subtly continue a branding motif as they are constant throughout the community. They can also distinguish different areas through a change of color.
Wayfinding System Elements Street Signs
Throughout Danville there is a great disparity in street name signage font, size and color. This current system does not take advantage of the potential that street name signs are capable of exhibiting.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville. Through this process a new branding plan was unveiled that intends on representing and serving the community. Historically Bold, a new motto, is the center of these new ideas and is accompanied by an assortment of logos and color palettes.
Results of Branding Recently, the marketing company Chandlerthinks underwent the creative process of rebranding Danville. Through this process a new branding plan was unveiled that intends on representing and serving the community. Historically Bold, a new motto, is the center of these new ideas and is accompanied by an assortment of logos and color palettes. These colors, themes and motifs can be utilized moving forward in the design of a wayfinding system.
Federal Standards
MUTCD
Federal standards have certain requirements regarding wayfinding signage. These regulations maintain that certain standards must be adhered to on freeways or expressways in order to maintain a national commonality.
Federal Standards
MUTCD
Despite these regulations, there is ample room for flexibility in designing a wayfinding system. For instance, color coding signs can delineate specific districts within the community which can appear on federal highway signage.
Context
destination points
Context
primary routes
Context
decision points
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
The End Result As stated initially one of the most important aspects of a wayfinding system design is that each of the signage components be recognizable as a part of the system. Even if the system isn’t intended to by implemented all at once it is critical that it be designed as a holistic program. The strength of the resulting system will ultimately achieve its full potential.
Personality
History Place
Personality
History Place
Personality
History Place
Conclusion Cohesive, consistent wayfinding systems are one of the most effective tools in making a city more easily accessible. If correctly applied, successful systems can also be a great way to establish or enhance a sense of place that will make a positive and lasting impact on Danville.
Historic
possibilities
Traditional
possibilities
Contemporary
possibilities
Questions?
