Why Social Media? amazonaws com
Creating a Sponsored Research Community with Social Media Eric Dorman
Naomi Handler
Department Administrator
Administrative and Operations Manager
Harvard University Office for Sponsored Programs
Harvard Library and Harvard College Library
Agenda Our Website and Social Media
WHAT WE DO The OSP Website OSP Social Media Social Media Analytics
Our Strategy
HOW WE DO IT The Process Generating Content Whole Office Involvement
Creating Community
WHY WE DO IT The Loneliness of #SponsoredResearch Benefits of a Sponsored Research Community Join Us!
2
Our Website and Social Media 3
The OSP Website We provide • An Overview of the Award Lifecycle • Training Resources • Policies and Guidance
Image goes here
• Research Administration Resources – Annual Reports – Disclosure Statements & Audits – OSP Glossary
• The OSP Blog • Events – Trainings – Information Sessions
4
The OSP Website Visits 35000 30000 25000 20000 15000 10000 5000 0
Image goes here
5
The OSP Website
6
The OSP Website
osp.finance.harvard.edu
7
The OSP Website FY15 Q3 Visits • 32,126
Most Popular Pages
Image goes here
• OSP Blog • OMB Uniform Guidance • Policies
Most Popular Policy
8
The OSP Website FY15 Q3 Visits • 32,126
Most Popular Pages
Image goes here
• OSP Blog • OMB Uniform Guidance • Policies
Most Popular Policy • Subrecipient Monitoring
9
10
OSP Social Media
& the
11
OSP Social Media We interact with • Government Funding Agencies & Offices • Research Administration Agencies • Harvard Research Administrators • Harvard Faculty & Graduate Students • Harvard Labs, Departments, & Organizations • All of the above at other institutions
12
OSP Social Media
How we started…
& the
13
@HarvardOSP Tweets • 2,862 (as of 4/9/15)
Followers
Image goes here
• 1,594 (as of 4/9/15)
New followers per week • 6 - 10
14
Facebook Likes • 101 (as of 4/9/15)
Still Evaluating
Image goes here
Effectiveness
15
The OSP Blog Views in FY15 Q3 • 7,767
Authors in FY15
Image goes here
• 14 (so far…)
Subscribers • 242 (as of 4/9/15)
16
OSP Social Media Analytics FY15 views from Twitter • 1,510 (as of 4/9/15)
FY15 views from Facebook
Image goes here
• 191 (as of 4/9/15)
17
Our Strategy 18
Social Media Shouldn’t Replace Traditional Means
19
Social Media Shouldn’t Replace Traditional Means
Image source: http://hotdigitalnews.com/glasses-and-glass-how-google-glass-changed-my-face/
20
The Process Someone should own it
Image goes here
21
The Process Someone should own it
Set Frequency Guidelines • 4 Tweets per day
Image goes here
• 2-3 blogs per week – Each blog can generate 3-4 Tweets
• Try to schedule in advance
22
Generating Content External News or Other Relevant Content • List of bookmarks • Other Twitter Accounts
Image goes here
• Twitter Search Feeds – “research administration: – “sponsored research”
• Google Alerts
Image source: http://www.launchdigitalmarketing.com/beginners-guides/tips-and-tools-for-generating-topical-relevant-content-ideas-for-your-blog/
23
Getting the Whole Office Involved Make it a simple process • 1 paragraph description, 1 paragraph relevance • Blog owner as editor
Make it part of department business • Conference Policy • Performance Review
Image source: https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/social-groupsand-organization-6/group-dynamics-57/effects-of-group-size-on-attitudes-and-behavior-355-11232/
24
Getting the Whole Office Involved Make writing for the OSP blog a goal!
• Specific – Write a blog entry • Measurable – I wrote a blog entry!
Image goes here
• Attainable – 2-3 strong paragraphs about what you know best • Results-oriented – Participation in the research administration community • Time defined – 1 blog by the summer, & another before the holiday break
#SponsoredResearch
25
Creating Community 26
Image goes here
The Loneliness of #SponsoredResearch
27
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
28
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
• Helps share ideas & best practices • Promotes interdepartmental & global collaboration • Disseminates information (policies, trainings, etc.)
29
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
• Helps share ideas & best practices • Promotes interdepartmental & global collaboration • Disseminates information (policies, trainings, etc.) • Builds community
30
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
31
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
• Your website is the centerpiece – Make sure it’s up to date
32
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
• Your website is the centerpiece – Make sure it’s up to date
• And it may not work… – …but that’s OK
33
Thank you! Eric Dorman | Department Administrator Harvard University Office for Sponsored Programs [email protected]
Naomi Handler | Administrative & Operations Manager Harvard Library and Harvard College Library [email protected]
Naomi Handler
Department Administrator
Administrative and Operations Manager
Harvard University Office for Sponsored Programs
Harvard Library and Harvard College Library
Agenda Our Website and Social Media
WHAT WE DO The OSP Website OSP Social Media Social Media Analytics
Our Strategy
HOW WE DO IT The Process Generating Content Whole Office Involvement
Creating Community
WHY WE DO IT The Loneliness of #SponsoredResearch Benefits of a Sponsored Research Community Join Us!
2
Our Website and Social Media 3
The OSP Website We provide • An Overview of the Award Lifecycle • Training Resources • Policies and Guidance
Image goes here
• Research Administration Resources – Annual Reports – Disclosure Statements & Audits – OSP Glossary
• The OSP Blog • Events – Trainings – Information Sessions
4
The OSP Website Visits 35000 30000 25000 20000 15000 10000 5000 0
Image goes here
5
The OSP Website
6
The OSP Website
osp.finance.harvard.edu
7
The OSP Website FY15 Q3 Visits • 32,126
Most Popular Pages
Image goes here
• OSP Blog • OMB Uniform Guidance • Policies
Most Popular Policy
8
The OSP Website FY15 Q3 Visits • 32,126
Most Popular Pages
Image goes here
• OSP Blog • OMB Uniform Guidance • Policies
Most Popular Policy • Subrecipient Monitoring
9
10
OSP Social Media
& the
11
OSP Social Media We interact with • Government Funding Agencies & Offices • Research Administration Agencies • Harvard Research Administrators • Harvard Faculty & Graduate Students • Harvard Labs, Departments, & Organizations • All of the above at other institutions
12
OSP Social Media
How we started…
& the
13
@HarvardOSP Tweets • 2,862 (as of 4/9/15)
Followers
Image goes here
• 1,594 (as of 4/9/15)
New followers per week • 6 - 10
14
Facebook Likes • 101 (as of 4/9/15)
Still Evaluating
Image goes here
Effectiveness
15
The OSP Blog Views in FY15 Q3 • 7,767
Authors in FY15
Image goes here
• 14 (so far…)
Subscribers • 242 (as of 4/9/15)
16
OSP Social Media Analytics FY15 views from Twitter • 1,510 (as of 4/9/15)
FY15 views from Facebook
Image goes here
• 191 (as of 4/9/15)
17
Our Strategy 18
Social Media Shouldn’t Replace Traditional Means
19
Social Media Shouldn’t Replace Traditional Means
Image source: http://hotdigitalnews.com/glasses-and-glass-how-google-glass-changed-my-face/
20
The Process Someone should own it
Image goes here
21
The Process Someone should own it
Set Frequency Guidelines • 4 Tweets per day
Image goes here
• 2-3 blogs per week – Each blog can generate 3-4 Tweets
• Try to schedule in advance
22
Generating Content External News or Other Relevant Content • List of bookmarks • Other Twitter Accounts
Image goes here
• Twitter Search Feeds – “research administration: – “sponsored research”
• Google Alerts
Image source: http://www.launchdigitalmarketing.com/beginners-guides/tips-and-tools-for-generating-topical-relevant-content-ideas-for-your-blog/
23
Getting the Whole Office Involved Make it a simple process • 1 paragraph description, 1 paragraph relevance • Blog owner as editor
Make it part of department business • Conference Policy • Performance Review
Image source: https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/social-groupsand-organization-6/group-dynamics-57/effects-of-group-size-on-attitudes-and-behavior-355-11232/
24
Getting the Whole Office Involved Make writing for the OSP blog a goal!
• Specific – Write a blog entry • Measurable – I wrote a blog entry!
Image goes here
• Attainable – 2-3 strong paragraphs about what you know best • Results-oriented – Participation in the research administration community • Time defined – 1 blog by the summer, & another before the holiday break
#SponsoredResearch
25
Creating Community 26
Image goes here
The Loneliness of #SponsoredResearch
27
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
28
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
• Helps share ideas & best practices • Promotes interdepartmental & global collaboration • Disseminates information (policies, trainings, etc.)
29
Why Social Media? • Directs people to the OSP website • Shows the human side of sponsored research • Enhances communication with PIs and departments
Image goes here
• Helps share ideas & best practices • Promotes interdepartmental & global collaboration • Disseminates information (policies, trainings, etc.) • Builds community
30
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
31
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
• Your website is the centerpiece – Make sure it’s up to date
32
Join Us! Things to consider when starting out • Your institution Social Media Policies • Who owns the process?
Image goes here
– Determine time commitment – Support system
• Your website is the centerpiece – Make sure it’s up to date
• And it may not work… – …but that’s OK
33
Thank you! Eric Dorman | Department Administrator Harvard University Office for Sponsored Programs [email protected]
Naomi Handler | Administrative & Operations Manager Harvard Library and Harvard College Library [email protected]
