Writing for Business MOOC
Business Communication for Career Readiness
High Impact Business Writing Module 3
with Sue Robins, M.S.
Lesson 6: Business Case Learning Objectives
• Understand the process of developing a business case • Know the components of the business case document
Development • Clarify the problem or opportunity • Analyze the problem or opportunity • Develop alternative solutions • Evaluate potential outcomes of each alternative • Decide • Act
Important Components Background Problems
Options Solution
Implementation
Expected Costs Projection Executive Summary
High Impact Business Writing Module 3
with Sue Robins, M.S.
Lesson 6: Business Case Learning Objectives
• Understand the process of developing a business case • Know the components of the business case document
Development • Clarify the problem or opportunity • Analyze the problem or opportunity • Develop alternative solutions • Evaluate potential outcomes of each alternative • Decide • Act
Important Components Background Problems
Options Solution
Implementation
Expected Costs Projection Executive Summary
