Wyndham At Home Collection Fall Campaign
Wyndham At Home Collection
Fall Campaign" For this campaign, I was responsible for writing copy that would drive traffic to the Wyndham At Home Collection website, which offers Wyndham timeshare owners discounts on products from leading consumer brands. The campaign specifically highlighted General Electric appliances.! ! The following are samples of the messages I wrote for print and online channels. A summary of the campaign’s results are also included. !
Pulse Email! This message was featured as the leading story in a weekly electronic newsletter that informs owners about discounts and special offers available to them. !
Facebook Post! This message was posted on the Facebook page for Wyndham timeshare owners. In addition to creating the copy, I coordinated with business partners to get a quality image from GE and worked with our Social Media team to schedule the post at a time and date that would make it most visible to fans of the page.
Owner Magazine Ad! This ad was featured in a magazine for Wyndham owners. It describes the opportunity they have to receive discounts on General Electric products, and includes a call to action to visit the Wyndham At Home Collection website to learn more about the deals available to them as owners. !
Insider Email This message was featured in a monthly electronic newsletter that informs Wyndham owners about benefits available to them. Again, the call to action drives them to the Wyndham At Home Collection website to learn about General Electric products.
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Campaign Results Summary " • Campaign contributed to the second highest monthly sales total ever for the Wyndham At Home Collection program, with an increase of more than $10,000 in product sales between September 2015 and October 2015. ! ! • Aided in increasing page views of the GE Store webpage by nearly 2,000 between September 2015 and October 2015.! ! • Helped drive a growth of approximately 600 new registered members of the Wyndham At Home website between September 2015 and October 2015.!
Pulse Email! This message was featured as the leading story in a weekly electronic newsletter that informs owners about discounts and special offers available to them. !
Facebook Post! This message was posted on the Facebook page for Wyndham timeshare owners. In addition to creating the copy, I coordinated with business partners to get a quality image from GE and worked with our Social Media team to schedule the post at a time and date that would make it most visible to fans of the page.
Owner Magazine Ad! This ad was featured in a magazine for Wyndham owners. It describes the opportunity they have to receive discounts on General Electric products, and includes a call to action to visit the Wyndham At Home Collection website to learn more about the deals available to them as owners. !
Insider Email This message was featured in a monthly electronic newsletter that informs Wyndham owners about benefits available to them. Again, the call to action drives them to the Wyndham At Home Collection website to learn about General Electric products.
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Campaign Results Summary " • Campaign contributed to the second highest monthly sales total ever for the Wyndham At Home Collection program, with an increase of more than $10,000 in product sales between September 2015 and October 2015. ! ! • Aided in increasing page views of the GE Store webpage by nearly 2,000 between September 2015 and October 2015.! ! • Helped drive a growth of approximately 600 new registered members of the Wyndham At Home website between September 2015 and October 2015.!
