Your eyes on Asia - Asia Inspection

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xx edition 2011

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business magazine for internatrional enterprises

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Your eyes on Asia

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Founded in Shenzhen in 2002, AsiaInspection has grown dramatically since it launched its online platform in 2003. AsiaInspection’s network of over 350 experienced inspectors now perform over 50,000 inspections and audits a year, throughout Asia. Sebastien Breteau, AsiaInspection founder, president and CEO, says that he originally founded AsiaInspection to make on-site quality control and inspection more efficient and affordable for small and medium-sized businesses. Now, however, the company works for an increasing number of high-profile companies including Carrefour, Somerfield and Philips.

provinces,

reflecting

a

shift

of

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manufacturing operations in China to the west and north. From Q3 2010 to Q1 2011,

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inspections in Anhui Province had increased +175%, and +118% in Hebei

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Province. According to AsiaInspection, many factory workers, originally from

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inland regions, are staying home after Chinese New Year to fill new jobs closer

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With an Engineering and Business

effective quality control is more difficult

to home, preferring the lower inland

background (ENSAM & HEC), Sebastien

in some countries than in others.

province average wages of USD 114, but

Breteau started his entrepreneurial career

Breteau points out that for many

with a lower cost-of-living, to the higher

in 1996 in Hong Kong, building strong

companies, the decision to do business in

average coastal city wages of USD 205,

expertise in supply chain issues in Asia. “I

Asia is inspired by the desire, or even

but with rampant inflation. These new

dealt with a lot of quality control issues

need, to keep costs down. At the same

control inspectors across southern Asia,

jobs are a result of companies moving

sector of provinces from rural inland

inspection and the client can confirm the

and noticed that the established players

time these companies realise that quality

including China, India and South Korea.

inland to take advantage of these lower

China have not yet fully matured, nor

order. Breteau says their pricing is very

in the inspection and quality control

control in Asia may be more of a

To ensure quality, almost all the

labour costs. The trend to move inland is

maintained the same quality levels as

transparent: across Asia the cost is USD

space were very expensive,” he says.

challenge than it is at home. In their

inspectors are direct employees of the

also underscored by what companies in

developed coastal regions. “It’s vital that

288 per man-day anywhere in the region.

“There basically was no affordable quality

efforts to find a balance between price

company. Approximately 75% of the

China are doing. This year, iPhone

businesses outsourcing manufacturing to

As inspections and audits are ordered

control service available in Asia for

and quality, having reliable quality control

inspectors are full-time, while the

manufacturer Foxconn will complete

those regions ensure every product

online directly from customer accounts,

medium and small accounts. In turn the

inspections done becomes vital. “The key

remaining

specialized

construction of a new plant in inland

meets international quality and safety

they are easy to re-order, and it’s also

established players, who I like to refer to

to our success in China in particular is

expertise in a particular industry or

Henan province. Other Fortune 500’s

standards.”

easy to amend scheduling and modify

as the three old ladies, really can’t be

built on a strong team of loyal

working in remote regions and are called

moving inland include HP to Chongqing

Getting AsiaInspection to do your Asian

orders right up to the day prior to the

bothered with those medium and small

inspectors,” adds Breteau on that subject.

in on an as needed basis. “As we continue

and Intel to Chengdu, with more

inspections

very

inspection date. It is also possible to

accounts as they can’t make a profit out

“Staff loyalty can be a problem in China,

to grow, finding the right people to

companies expected to follow soon

straightforward,

the

consult and approve or reject the post-

of them. So I established AsiaInspection

where the booming economy encourages

expand our team will remain a

(according to the Financial Times).

AsiaInspection web portal. A new client

inspection reports, as well as to issue

with the aim of offering the exact same

people to quickly switch from one job to

challenge,” Breteau predicts.

Breteau says that China’s coastal cities

can set up an account, providing the

certificates to suppliers automatically.

services as those three old ladies, but

the next. That is why at AsiaInspection,

Interesting in that regard is that

have begun to improve themselves in

manufacturing and finished product

“It’s this quality of service, combined

making the process more efficient by

we spend a lot of money on training our

AsiaInspection service figures show

recent years as reliable suppliers that can

specs by uploading them through the

with our fixed rates, that’s helping us to

making use of online tools, and

team of inspectors.” AsiaInspection now

significant increases in inspections

produce

quality

site. The system will provide an instant

attract a more high-profile clientele,”

specifically targeting small and medium

has more than 350 experienced quality

performed in China’s rural inland

standards. Meanwhile the manufacturing

quotation in response to a request for an

Breteau points out. “We have established

25%

have

to

international

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for

you

seems

through

accounts.”

a high degree of credibility now, and I

He points out that smaller businesses

expect that we will continue to grow and

generate a big chunk of the total volume

solidify our position among the top

of international trade with Asia.

inspection companies in Asia.”

“Companies worldwide, from very large to rather small, import products from

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Asia or outsource manufacturing to Asia. And they all have quality control requirements.” Which seems obvious.

AsiaInspection

The thought of having a container load of

Suite No. 4, 8/F Sino Plaza,

non-conforming goods a half a world

255-257 Gloucester Road, Causeway Bay

away from its plant of origin is enough to

Hong Kong, 999077

make many a small business reconsider

Hong Kong

whether the Asian market opportunity is

Website: www.asiainspection.com

worth the hassle. Especially given that

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