"The 3 Step Formula I Use to Sell Homes Other Agents Can't Sell." Dear Frustrated Home Seller, It's the same formula that Nordstrom uses to sell a pair of jeans for $200 while TJ Maxx gives it away for $50. I've sold a lot of homes that other agents failed to sell. Now, I don't say this to brag. But, it's true. Here is a small sample of homes that other agents weren't able to sell that I was able to successfully sell: Home was for sale for 11 months with two other agents. Neither of them could sell it. I listed it and sold it 45 days later. Home was for sale for 6 months with another agent. Not much happened. Few showings and no offers. I listed it and sold it 3 months later. Home was for sale for over 18 months with two other agents. Neither of them could sell it. I listed it and sold it 65 days later. I have countless more stories like these. (These are just the first that come to mind.) I have 3 basic things I do that enables me to succeed where the other agent failed: #1. Improve the marketing. I take better pictures and write better descriptions. I also do a real "marketing analysis" and figure out any marketing opportunities there are that the other agent has missed. #2. Solve any problems holding back the sale. Yes, sometimes a problem is holding the sale back. Here is an example: The pending municipal lien held back a sale for 12 months. A little creative thinking and consultation with some experts on the subject solved the problem. Once the problem was solved the home sold a week later without dropping the price. Bottom Line: I'm a problem solver. I solve the problem and the home sells. Unfortunately, not all agents are problem solvers. 1|Page
#3. Improve the showing condition of the home. A "staged" home will sell for 10-15% more than a home that isn't staged. A home in good showing condition (but not staged) will sell for 10-15% more than a dump. Have you ever wondered why foreclosure are a "bargain?" Well, there is your answer. Some foreclosures are complete dumps. Others are dirty, stinky, and do not show well at all. The foreclosure that is in perfect condition is a rarity. (They rarely sell for a discount.) Contrary to what most people think, price isn’t always the reason that a home doesn't sell? So, why do so many people think that the only reason a home doesn't sell is because it is "overpriced?" It's just the accepted wisdom in the marketplace. Here is a perfect example of why that "accepted wisdom" isn't always true. A home was recently put on the market. It sat on the market for 5 months without selling. Then, the seller hired a new agent to help them sell the home. The new agent did two things right away: First, they raised the price by 8.7%. Second, they took better pictures of the house. The house sold less than a month later. Why did one agent fail to sell this home, while the other agent succeeded? The answer was... Better Pictures. And, better overall marketing. It wasn't just pictures. But, better pictures were a large part of it. Do you want to use my 3 step formula to sell your home? Can I come by and show you how my 3 step formula can be used to sell your home? Please give me a call at (xxx) xxx-xxxx. Or, send me an email at
[email protected]. I look forward to hearing from you. Best Regards, Your Name Your Real Estate Company 2|Page
Phone: (xxx) xxx-xxxx Email:
[email protected] P.S. A New Home Selling Strategy Has Been Developed That Causes Homes to Sell for More Money... And Sell Faster. I put together a completely free report that explains how this strategy works. Here are a few of the things I reveal in this report: The simple trick that causes “tough as nails” negotiators to forget about negotiating and gladly pay full price. (I didn’t think this could happen until I witnessed it happen myself.) The one picture that will make or break whether or not your house sells for top dollar. (It doesn’t matter if you only have 100 pictures in your ad, or just 1. This picture matters more than all the other pictures.) How to sell your home for more than it’s technically worth. (Appraisers hate this one.) The one thing you say in the description that will determine whether or not your house sells for top dollar. (If you miss this one thing, then you will be forced to settle for less than you deserve.)
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