BUY - SELL - RENT
™
BUY - SELL - RENT
Anil Laxman Lade [email protected] 99 7070 7277 © Marketyard Agrisolutions Pvt. Ltd.
™
BUY - SELL - RENT
© Marketyard Agrisolutions Pvt. Ltd.
2
™
VISION Classify & Simplify Agri Business
MISSION Bring all Agri related Stakeholders & Markets on single digital Platform by providing cost effective & reliable solutions and services
© Marketyard Agrisolutions Pvt. Ltd.
3
™
Problem Statement
Common issues faced by Farmers, Traders & Retailers
Farmers
Traders
• Less price fetched for their produce
• Difficulty in finding good produce
• Lack of market information
• Obstacles caused by local agents (Commissions charged)
• Retailers selling products at high Price
• Difficulty in maintaining Material (fertilizer, pesticide, equipments, etc.) stock • Uneven orders received
• Limited buyers known • Bargaining power with Commission Agents
Retailers
• Unaware of ground reality in New territory
• Need to extend Huge credits to farmers
• Transport inefficiency (Under utilization of Truck capacity) due to less quantity available in that specific area
• Delay in transactions • Unaware of Weather forecast
© Marketyard Agrisolutions Pvt. Ltd.
4
™
Solution
Marketyard is a Mobile Application that enables Users to BUY, SELL & RENT “Everything” related to Agriculture !
BUY - SELL Fruits | Vegetables | Flowers | Dry Fruits | Food Grains | Cereals & Pulses | Spices Animal Husbandry | Fishery | Real Estate | Nursery & Plants | Packaging Material Fertilizers & Manures
BUY - SELL – RENT Tractors | Farm Equipment’s | 2 / 4 Wheeler's | Commercial Vehicles Irrigation & Motors © Marketyard Agrisolutions Pvt. Ltd.
5
™
Timeline Organized Mandesh Agri expo, Sangola
Marketyard Mobile App Launched
Sept 2015
Company Formed
Nov 2016
Jan 2017
Feb 2017
5000+ Users
© Marketyard Agrisolutions Pvt. Ltd.
9000+ Users
Apr 2017
May 2017
8000+ Users
6
™
USP
First-ever product of its kind that supports maximum Categories in Agri sector
Life Time Free for Users / No Commissions / No Cuts High response Time Scalable Architecture Unique location based AD Model
© Marketyard Agrisolutions Pvt. Ltd.
7
™
Features
Guided Search as per desired Product and Location
Location based weather forecast – 48 Hours & next 7 Days Multilingual support Real time cross notifications Supports localized advertising Local Business Listings Rate Users Sort By options – Time, Product Price & User Rating © Marketyard Agrisolutions Pvt. Ltd.
8
™
Market & Industry Environment
In 2015-16, Agriculture contributed 17.4 % to India’s GDP
As per TRAI data of Dec 2016, Rural India has 46.4 Cr. Mobile connections (41.22 %) Rural Tele-density 52.84 % Rise in use of Digital connected devices make proposed solution feasible Adoption to smart phones in rural India & access to internet will help in connecting all stakeholders
© Marketyard Agrisolutions Pvt. Ltd.
9
™
Marketing Strategy
Target Area as per seasonal Produce
Agriculture Exhibitions TV, Radio, News Paper, Magazines, Hoardings, Posters, Hand Bills Promotional Vans (in weekly Bazaar), Road Shows Social Media (Facebook , WhatsApp, YouTube, etc) Tie-Up with Agri NGOs, Agriculture Universities, Rural Colleges & Institutes
Mission 1,00,000 Users per State
© Marketyard Agrisolutions Pvt. Ltd.
10
© Marketyard Agrisolutions Pvt. Ltd.
119 109 105 95 93 65 61
61 61 61 40 38 35 32 32 30 30 29 24 23 20
12 10
Latur Kolhapur Buldana Dhule Mumbai Amravati Parbhani
Jalna Akola Nanded Raigad Thane Washim Nagpur Yavatmal Ratnagiri Hingoli Nandurbar Sindhudurg Palghar Wardha
Chandrapur Bhandara
3
147
Aurangabad
Gadchiroli
148
Osmanabad
5
156
Jalgaon
Gondia
180
Beed
370
Satara
1041
Ahmednagar 494
1079
Nashik Sangli
1093
Pune
Solapur
2207
™
Current Snapshot
9000+ Registered Users Approx 20% Users Active Daily
4.9 Ratings Rated By 728 Users
District Level User…
(8108 Users – Distributed across all Districts in MH)
11
™
Competitor Landscape
Existing Players with Few similarities
Big Players might Jump in
© Marketyard Agrisolutions Pvt. Ltd.
12
™
Revenue Model Customized Location based model is used for displaying Banner Ads State Level (A) District Level (B) Taluka Level (C) Village Level (D)
Ads are priced according to level 300*50 pixel space is reserved for Scrolling (Banner) Ads On clicking Banner Ad, full size Ad image will open Or URL gets hit
Scrolling Ads
Total 12 Ads will scroll in 1 minute (5 sec delay per Ad) Each Ad will be seen atleast 720 Times/12 Hrs/User
© Marketyard Agrisolutions Pvt. Ltd.
13
™
Projected Revenue
Projected Revenue* (with minimum 1,00,000 Users/State) Particulars
2011 census + Data
MINIMAL (with 300 Days) Remarks
OPTIMIST (with 365 Days) Receipts
Remarks
Receipts
In App Ads State Level
Total = 29 States
10 States with Ad rate of 300/Day
₹
District Level Total = 707 Districts
200 Districts with Ad rate of 100/Day ₹
Taluka Level
Total = 5564 Talukas
1500 with Ad rate of 50/Day
Village Level
Total = 640867 Villages
9,00,000.00 15 States with Ad rate of 500/Day
₹
27,37,500.00
60,00,000.00 300 Districts with Ad rate of 200/Day ₹ 2,19,00,000.00
₹ 2,25,00,000.00 2000 with Ad rate of 100/Day
₹ 7,30,00,000.00
₹
₹ 5,47,50,000.00
- 3000 with Ad rate of 50/Day
(3976 villages with 10,000+ population)
Total Expected Revenue (Year 1)
₹ 2,94,00,000.00
₹ 15,23,87,500.00
Total Expected Revenue (Year 2)
₹ 8,82,00,000.00
₹ 45,71,62,500.00
Total Expected Revenue (Year 3)
₹ 17,64,00,000.00
₹ 91,43,25,000.00
© Marketyard Agrisolutions Pvt. Ltd.
14
™
Required Workforce Manpower Projection* Sr No
Particular
Remarks
Expected annual Salary
Manpower per year Year 1
Year 2
Year 3
1
Sr. IT Staff
for (Andriod+iOS+Server+Webpage)
₹
3,60,000
4
4
4
2
Jr. IT staff
for (Andriod+iOS+Server+Webpage)
₹
1,44,000
4
6
8
3
Sr. Marketing Staff
Area Managers
₹
3,60,000
10
15
20
4
Semi Qualified Staff
Marketing Exec, Admin, Telecallers, etc
₹
1,80,000
30
45
60
5
Board of Directors
₹
6,00,000
3
4
5
6
Trainee/Intern
₹
10,000
20
40
60
71
114
157
Students for 2 months only
© Marketyard Agrisolutions Pvt. Ltd.
15
Projected Profit & Loss Account* Sr. No
Particulars
Year 1
Year 2
Year 3
EXPENSES 1 2 3 4 5 6 7 8 9 10 11 12
Salary to IT staff Salary to Sr. Marketing Staff Salary to Semi-qualified Staff Salary to Board Members Trainee/Intern Repairs & maintenance Supplies (office & Other misc) Rent & Maintenance Internet/Telephone/Electricity Capital purchase (computers, mobiles, furniture, chairs, etc) Patent/copyright/trade secret Marketing (Expo Participation,TV/Radio Ads, New Paper Ads & Inserts,etc)
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
20,16,000 36,00,000 54,00,000 18,00,000 2,00,000 1,20,000 1,20,000 4,80,000 7,80,000 20,00,000 1,00,000 1,00,00,000
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
23,04,000 54,00,000 81,00,000 24,00,000 4,00,000 3,60,000 2,40,000 9,60,000 23,40,000 60,00,000 3,00,00,000
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
25,92,000 72,00,000 1,08,00,000 30,00,000 6,00,000 7,20,000 3,60,000 14,40,000 29,25,000 7,00,000 9,00,00,000
13
Total
₹
2,66,16,000
₹
5,85,04,000
₹
12,03,37,000
14 15
Reserve and/or Escrow (5% of expenses) Other Contigencies/Escalation (5% of expenses)
₹ ₹
13,30,800 13,30,800
₹ ₹
29,25,200 29,25,200
₹ ₹
60,16,850 60,16,850
16
Total Expenses
₹
2,92,77,600
₹
6,43,54,400
₹
13,23,70,700
₹ ₹
2,94,00,000 15,23,87,500
₹ ₹
8,82,00,000 45,71,62,500
₹ ₹
17,64,00,000 91,43,25,000
17 18 19 20 21 22
INCOME Minimal Optimist
Profit & Loss Minimal Optimist
₹ 1,22,400 ₹ 12,31,09,900
© Marketyard Agrisolutions Pvt. Ltd.
₹ 2,38,45,600 ₹ 39,28,08,100
₹ 4,40,29,300 ₹ 78,19,54,300
16
™
Mandesh Agri Expo 2017
Organized in Sangola ( 23rd to 27th Feb 2017)
First ever exhibition in this Area Target Area (Talukas) : Sangola, Mangalvedhe, Pandharpur, Malshiras, Jat, Atpadi, Maan Advertising Activities Done : TV, Radio, News Paper, Magazines, Hoardings, Posters, Hand Bills, Promotional Vans, etc 125+ Stalls
20,000+ Visitors
Marketyard’s Related Diversification
© Marketyard Agrisolutions Pvt. Ltd.
17
™
Mandesh Agri Expo 2017 - Participants
© Marketyard Agrisolutions Pvt. Ltd.
18
™
Mandesh Agri Expo 2017 - Participants
© Marketyard Agrisolutions Pvt. Ltd.
19 & Many More..
™
Future Expansions
Integrate & Support Agri News, Govt Schemes, Financial Data, On Call Advisory Services
Be Global Organize Agri Exhibitions at Tier 2 & Tier 3 Cities Start Export Activities Create Direct (Farmer to Consumer) platform
© Marketyard Agrisolutions Pvt. Ltd.
20
™
Team Anil Laxman Lade | Founder, CEO MBA – Marketing & Finance (Symbiosis) 2 Yrs – Business Development Executive (Intelux Electronics) + 6 Months – Asst. manager (Indus Towers Ltd) Harish Laxman Lade | Director Agriculturist 15+ Years’ Experience as Grower, Trader, Exporter Sangita Yelpale | Director Phytophilous & Social Worker
Satish Yelpale | Tech Advisor Principal Solution Architect - Siemens PLM Software 15+ Years’ Experience in Software Industry Jagdish Lade | Advisor Chartered Accountant, Founder & Chairman of iSPEEDTax, 10+ years’ Experience in Financial Management, Wealth Management, Project Financials, Tax Planning, Audits
© Marketyard Agrisolutions Pvt. Ltd.
21
™
Investor Interest
Looking to raise Investment of 1M USD against equity
This funds will be used to exponentially scale across INDIA (Marketing, User Acquisition & Operations) Raised capital will last for 1.5 years as per projections & help Marketyard to generate revenue flow for further expansion With Capital coming at right time, we will get good hold in this competitive & emerging market Enable Marketyard to become Market leader in Agri classified space & make major Impact in Agri Sector
© Marketyard Agrisolutions Pvt. Ltd.
22
Let’s Classify & Simplify Agri Business Together . . .
Thank You !
https://play.google.com/store/apps/details?id=com.globalfarm.marketyard&hl=en
© Marketyard Agrisolutions Pvt. Ltd.
BUY - SELL - RENT
Anil Laxman Lade [email protected] 99 7070 7277 © Marketyard Agrisolutions Pvt. Ltd.
™
BUY - SELL - RENT
© Marketyard Agrisolutions Pvt. Ltd.
2
™
VISION Classify & Simplify Agri Business
MISSION Bring all Agri related Stakeholders & Markets on single digital Platform by providing cost effective & reliable solutions and services
© Marketyard Agrisolutions Pvt. Ltd.
3
™
Problem Statement
Common issues faced by Farmers, Traders & Retailers
Farmers
Traders
• Less price fetched for their produce
• Difficulty in finding good produce
• Lack of market information
• Obstacles caused by local agents (Commissions charged)
• Retailers selling products at high Price
• Difficulty in maintaining Material (fertilizer, pesticide, equipments, etc.) stock • Uneven orders received
• Limited buyers known • Bargaining power with Commission Agents
Retailers
• Unaware of ground reality in New territory
• Need to extend Huge credits to farmers
• Transport inefficiency (Under utilization of Truck capacity) due to less quantity available in that specific area
• Delay in transactions • Unaware of Weather forecast
© Marketyard Agrisolutions Pvt. Ltd.
4
™
Solution
Marketyard is a Mobile Application that enables Users to BUY, SELL & RENT “Everything” related to Agriculture !
BUY - SELL Fruits | Vegetables | Flowers | Dry Fruits | Food Grains | Cereals & Pulses | Spices Animal Husbandry | Fishery | Real Estate | Nursery & Plants | Packaging Material Fertilizers & Manures
BUY - SELL – RENT Tractors | Farm Equipment’s | 2 / 4 Wheeler's | Commercial Vehicles Irrigation & Motors © Marketyard Agrisolutions Pvt. Ltd.
5
™
Timeline Organized Mandesh Agri expo, Sangola
Marketyard Mobile App Launched
Sept 2015
Company Formed
Nov 2016
Jan 2017
Feb 2017
5000+ Users
© Marketyard Agrisolutions Pvt. Ltd.
9000+ Users
Apr 2017
May 2017
8000+ Users
6
™
USP
First-ever product of its kind that supports maximum Categories in Agri sector
Life Time Free for Users / No Commissions / No Cuts High response Time Scalable Architecture Unique location based AD Model
© Marketyard Agrisolutions Pvt. Ltd.
7
™
Features
Guided Search as per desired Product and Location
Location based weather forecast – 48 Hours & next 7 Days Multilingual support Real time cross notifications Supports localized advertising Local Business Listings Rate Users Sort By options – Time, Product Price & User Rating © Marketyard Agrisolutions Pvt. Ltd.
8
™
Market & Industry Environment
In 2015-16, Agriculture contributed 17.4 % to India’s GDP
As per TRAI data of Dec 2016, Rural India has 46.4 Cr. Mobile connections (41.22 %) Rural Tele-density 52.84 % Rise in use of Digital connected devices make proposed solution feasible Adoption to smart phones in rural India & access to internet will help in connecting all stakeholders
© Marketyard Agrisolutions Pvt. Ltd.
9
™
Marketing Strategy
Target Area as per seasonal Produce
Agriculture Exhibitions TV, Radio, News Paper, Magazines, Hoardings, Posters, Hand Bills Promotional Vans (in weekly Bazaar), Road Shows Social Media (Facebook , WhatsApp, YouTube, etc) Tie-Up with Agri NGOs, Agriculture Universities, Rural Colleges & Institutes
Mission 1,00,000 Users per State
© Marketyard Agrisolutions Pvt. Ltd.
10
© Marketyard Agrisolutions Pvt. Ltd.
119 109 105 95 93 65 61
61 61 61 40 38 35 32 32 30 30 29 24 23 20
12 10
Latur Kolhapur Buldana Dhule Mumbai Amravati Parbhani
Jalna Akola Nanded Raigad Thane Washim Nagpur Yavatmal Ratnagiri Hingoli Nandurbar Sindhudurg Palghar Wardha
Chandrapur Bhandara
3
147
Aurangabad
Gadchiroli
148
Osmanabad
5
156
Jalgaon
Gondia
180
Beed
370
Satara
1041
Ahmednagar 494
1079
Nashik Sangli
1093
Pune
Solapur
2207
™
Current Snapshot
9000+ Registered Users Approx 20% Users Active Daily
4.9 Ratings Rated By 728 Users
District Level User…
(8108 Users – Distributed across all Districts in MH)
11
™
Competitor Landscape
Existing Players with Few similarities
Big Players might Jump in
© Marketyard Agrisolutions Pvt. Ltd.
12
™
Revenue Model Customized Location based model is used for displaying Banner Ads State Level (A) District Level (B) Taluka Level (C) Village Level (D)
Ads are priced according to level 300*50 pixel space is reserved for Scrolling (Banner) Ads On clicking Banner Ad, full size Ad image will open Or URL gets hit
Scrolling Ads
Total 12 Ads will scroll in 1 minute (5 sec delay per Ad) Each Ad will be seen atleast 720 Times/12 Hrs/User
© Marketyard Agrisolutions Pvt. Ltd.
13
™
Projected Revenue
Projected Revenue* (with minimum 1,00,000 Users/State) Particulars
2011 census + Data
MINIMAL (with 300 Days) Remarks
OPTIMIST (with 365 Days) Receipts
Remarks
Receipts
In App Ads State Level
Total = 29 States
10 States with Ad rate of 300/Day
₹
District Level Total = 707 Districts
200 Districts with Ad rate of 100/Day ₹
Taluka Level
Total = 5564 Talukas
1500 with Ad rate of 50/Day
Village Level
Total = 640867 Villages
9,00,000.00 15 States with Ad rate of 500/Day
₹
27,37,500.00
60,00,000.00 300 Districts with Ad rate of 200/Day ₹ 2,19,00,000.00
₹ 2,25,00,000.00 2000 with Ad rate of 100/Day
₹ 7,30,00,000.00
₹
₹ 5,47,50,000.00
- 3000 with Ad rate of 50/Day
(3976 villages with 10,000+ population)
Total Expected Revenue (Year 1)
₹ 2,94,00,000.00
₹ 15,23,87,500.00
Total Expected Revenue (Year 2)
₹ 8,82,00,000.00
₹ 45,71,62,500.00
Total Expected Revenue (Year 3)
₹ 17,64,00,000.00
₹ 91,43,25,000.00
© Marketyard Agrisolutions Pvt. Ltd.
14
™
Required Workforce Manpower Projection* Sr No
Particular
Remarks
Expected annual Salary
Manpower per year Year 1
Year 2
Year 3
1
Sr. IT Staff
for (Andriod+iOS+Server+Webpage)
₹
3,60,000
4
4
4
2
Jr. IT staff
for (Andriod+iOS+Server+Webpage)
₹
1,44,000
4
6
8
3
Sr. Marketing Staff
Area Managers
₹
3,60,000
10
15
20
4
Semi Qualified Staff
Marketing Exec, Admin, Telecallers, etc
₹
1,80,000
30
45
60
5
Board of Directors
₹
6,00,000
3
4
5
6
Trainee/Intern
₹
10,000
20
40
60
71
114
157
Students for 2 months only
© Marketyard Agrisolutions Pvt. Ltd.
15
Projected Profit & Loss Account* Sr. No
Particulars
Year 1
Year 2
Year 3
EXPENSES 1 2 3 4 5 6 7 8 9 10 11 12
Salary to IT staff Salary to Sr. Marketing Staff Salary to Semi-qualified Staff Salary to Board Members Trainee/Intern Repairs & maintenance Supplies (office & Other misc) Rent & Maintenance Internet/Telephone/Electricity Capital purchase (computers, mobiles, furniture, chairs, etc) Patent/copyright/trade secret Marketing (Expo Participation,TV/Radio Ads, New Paper Ads & Inserts,etc)
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
20,16,000 36,00,000 54,00,000 18,00,000 2,00,000 1,20,000 1,20,000 4,80,000 7,80,000 20,00,000 1,00,000 1,00,00,000
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
23,04,000 54,00,000 81,00,000 24,00,000 4,00,000 3,60,000 2,40,000 9,60,000 23,40,000 60,00,000 3,00,00,000
₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹ ₹
25,92,000 72,00,000 1,08,00,000 30,00,000 6,00,000 7,20,000 3,60,000 14,40,000 29,25,000 7,00,000 9,00,00,000
13
Total
₹
2,66,16,000
₹
5,85,04,000
₹
12,03,37,000
14 15
Reserve and/or Escrow (5% of expenses) Other Contigencies/Escalation (5% of expenses)
₹ ₹
13,30,800 13,30,800
₹ ₹
29,25,200 29,25,200
₹ ₹
60,16,850 60,16,850
16
Total Expenses
₹
2,92,77,600
₹
6,43,54,400
₹
13,23,70,700
₹ ₹
2,94,00,000 15,23,87,500
₹ ₹
8,82,00,000 45,71,62,500
₹ ₹
17,64,00,000 91,43,25,000
17 18 19 20 21 22
INCOME Minimal Optimist
Profit & Loss Minimal Optimist
₹ 1,22,400 ₹ 12,31,09,900
© Marketyard Agrisolutions Pvt. Ltd.
₹ 2,38,45,600 ₹ 39,28,08,100
₹ 4,40,29,300 ₹ 78,19,54,300
16
™
Mandesh Agri Expo 2017
Organized in Sangola ( 23rd to 27th Feb 2017)
First ever exhibition in this Area Target Area (Talukas) : Sangola, Mangalvedhe, Pandharpur, Malshiras, Jat, Atpadi, Maan Advertising Activities Done : TV, Radio, News Paper, Magazines, Hoardings, Posters, Hand Bills, Promotional Vans, etc 125+ Stalls
20,000+ Visitors
Marketyard’s Related Diversification
© Marketyard Agrisolutions Pvt. Ltd.
17
™
Mandesh Agri Expo 2017 - Participants
© Marketyard Agrisolutions Pvt. Ltd.
18
™
Mandesh Agri Expo 2017 - Participants
© Marketyard Agrisolutions Pvt. Ltd.
19 & Many More..
™
Future Expansions
Integrate & Support Agri News, Govt Schemes, Financial Data, On Call Advisory Services
Be Global Organize Agri Exhibitions at Tier 2 & Tier 3 Cities Start Export Activities Create Direct (Farmer to Consumer) platform
© Marketyard Agrisolutions Pvt. Ltd.
20
™
Team Anil Laxman Lade | Founder, CEO MBA – Marketing & Finance (Symbiosis) 2 Yrs – Business Development Executive (Intelux Electronics) + 6 Months – Asst. manager (Indus Towers Ltd) Harish Laxman Lade | Director Agriculturist 15+ Years’ Experience as Grower, Trader, Exporter Sangita Yelpale | Director Phytophilous & Social Worker
Satish Yelpale | Tech Advisor Principal Solution Architect - Siemens PLM Software 15+ Years’ Experience in Software Industry Jagdish Lade | Advisor Chartered Accountant, Founder & Chairman of iSPEEDTax, 10+ years’ Experience in Financial Management, Wealth Management, Project Financials, Tax Planning, Audits
© Marketyard Agrisolutions Pvt. Ltd.
21
™
Investor Interest
Looking to raise Investment of 1M USD against equity
This funds will be used to exponentially scale across INDIA (Marketing, User Acquisition & Operations) Raised capital will last for 1.5 years as per projections & help Marketyard to generate revenue flow for further expansion With Capital coming at right time, we will get good hold in this competitive & emerging market Enable Marketyard to become Market leader in Agri classified space & make major Impact in Agri Sector
© Marketyard Agrisolutions Pvt. Ltd.
22
Let’s Classify & Simplify Agri Business Together . . .
Thank You !
https://play.google.com/store/apps/details?id=com.globalfarm.marketyard&hl=en
© Marketyard Agrisolutions Pvt. Ltd.
