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“I’m over Hollywood’s perfection requirement. I’m not perfect - and that’s okay!” tweeted 90210 star AnnaLynne McCord REX FEATURES

When do you show your ‘true colours’ to your new beau? Celebrities, magazines, and flawless catwalk models: 21st century women are exposed to the perception of what the ‘perfect’ woman looks like in everyday life. Kaia Tufteland finds out how KU girls feel about these pressures, and why there is a ‘new normal’ of beauty

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Megawatt Smile A Hollywood look isn’t complete without a shiny set of pearly whites. Give Brilliant 1 Week Tooth Whitening Kit a whirl and get a smile to rival the stars in days, avoiding the pain - or cost - of a visit to the dentist. (£5.59 Superdrug.com)

Complete your movie star makeover with a slick of classic red lipstick. Rimmel’s Kate Matte Lipstick shade 107 will give you a vampy dark red lip that will accentuate your million dollar smile and have everyone wondering how you manage to look so amazing on a student budget. (£5.49 Boots.com)

THERE are countless articles on how to look your best on a date, which make-up is suitable for your age and what clothing fits your body type. With the media focusing on how to look ‘perfect’, it’s no wonder women struggle with their self-esteem and are insecure when meeting a new man. A survey conducted by Debra Robson, CEO of semi-permanent make-up company LDN, showed that women are so insecure without their ‘mask’ on that 80 per cent wait at least an entire month before letting their new man see their ‘true colours’. Ms Robson said: “I’m not surprised so few women dare to go bare when they have met a new man. “Make-up makes you feel sexier and more confident. I love the idea of us girls waking up early to secretly put on make-up to keep up appearances from the previous night. “We all want to look our best in the early throws of romance and women feel they look a lot better and more desirable with make-up.” The River wanted to hear from the ladies of KU and conducted a survey to find out what lengths girls go to in order to impress the opposite sex.

According to our survey, 77 per cent of KU women are confident enough to go without make-up within the first month of dating someone, but results also showed that almost 20 per cent wait up to six months to take of their war paint in front of a new man. Also, two per cent said it could take up to a year before they would be comfortable enough without their make-up, and sadly three per cent said they would never show their man their ‘true’ appearance. Apart from the picture perfect ideal that the media so willingly presents to women today, we also asked why people think women are so insecure without make-up. Looking better with make-up on received votes from 42 per cent of respondents, and the reason that women are ‘not confident enough‘ scored high with 40 per cent. A respondent answered by saying: “Western society expects a female to conform to certain aesthetic qualities, most of which are only reached by covering your face in different powder, paste and other expensive, feature changing materials. “Women are from that point on insecure without said products. It goes from being a luxury to a commodity,

and that’s how cosmetic companies have played on the insecurities of women and in turn have generated infinite cash flow, suppressing the confidence of women in the Western world.” Common methods a woman uses to avoid a new lover seeing their pure complexion in the first stages of a relationship include getting up before him and sneaking off to apply make-up. A staggering 87 per cent agreed with the notion that society puts too much pressure on women, and reinforces the expectations of wearing make-up. Several of the respondents believe make-up has become the new norm for women and that half of those asked said that they felt ‘naked’ without it. “I think it is pretty common, although I don’t think it’s a good thing,” said one respondent. “I used to always worry but then one day I just thought, ‘Sod this’, whipped off my make-up, and it didn’t make any difference.” As circumstances differ, the conclusion seems split. A respondent said: “Girls should embrace their natural beauty as well as enhance it with makeup.”

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