CAS L5 Troubleshooting Traffic Flow Chart

troubleshooting your traffic campaigns Is your ad getting impressions?

YES

NO

Are you getting clicks on your ad?

NO

Audience/Budget may be too small - or bidding too low

YES Are you getting conversions on the landing page?

Your ad isn’t compelling (Ad copy/creative)

YES

NO Is your ad congruent with your landing page?

Are you retargeting?

NO READ THIS ...to get set up

YES

YES

Are you following up via Email?

NO READ THIS ...and create an email follow-up

Are you targeting the right audience?

YES

YES

YES

NO

READ THIS ...to improve your targeting

NO

READ THIS ...to improve your landing page

Do you have a good offer?

You may be running traffic on the wrong platform... READ THIS

READ THIS ...to improve your congruency

CONGRATS!

Is your landing page compelling?

YES

NO

NO

Let’s fix it... READ THIS