M4 L5 Campaign Flow
YouTube AcademyLesson Notes
Page 1 of 5
Published By LURN
Campaign Flow Every campaign is structured from the top down.
● Campaign Level ● Ad Group Level ● Individual Ad Level
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 2 of 5
Published By LURN
Campaign Level At the Campaign Level, high level changes can be made to influence every ad. This can be accessed from the dark grey navigation panel in AdWords, under Campaigns.
Large scale changes like budget are handled at the campaign level.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 3 of 5
Published By LURN
Ad Group Level The ad group level can make a number of important changes:
● Targeting for the overall group ● Bidding changes ● Keyword Targeting ● Anything audience-specific
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 4 of 5
Published By LURN
Ad Level At the ad level, you can modify both Ads and Extensions.
Targeting is one of the most important aspects of marketing, and it’s set at the ad group level. You can target: ● Demographics ● Keywords ● Audiences
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 5 of 5
Published By LURN
At the bottom of AdWords there is the settings tab.
There you can modify both Campaign and Account settings.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 5
Published By LURN
Campaign Flow Every campaign is structured from the top down.
● Campaign Level ● Ad Group Level ● Individual Ad Level
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 2 of 5
Published By LURN
Campaign Level At the Campaign Level, high level changes can be made to influence every ad. This can be accessed from the dark grey navigation panel in AdWords, under Campaigns.
Large scale changes like budget are handled at the campaign level.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 3 of 5
Published By LURN
Ad Group Level The ad group level can make a number of important changes:
● Targeting for the overall group ● Bidding changes ● Keyword Targeting ● Anything audience-specific
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 4 of 5
Published By LURN
Ad Level At the ad level, you can modify both Ads and Extensions.
Targeting is one of the most important aspects of marketing, and it’s set at the ad group level. You can target: ● Demographics ● Keywords ● Audiences
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube AcademyLesson Notes
Page 5 of 5
Published By LURN
At the bottom of AdWords there is the settings tab.
There you can modify both Campaign and Account settings.
Copyright 2018, Lurn Inc. All Rights Reserved.
