city of london - Outdoor Plus
CITY OF LONDON G AT E W AY
The City of London Gateway, located right in the heart of Aldgate and within the City’s square mile is situated just prior to the junction onto Fenchurch Street and Leadenhall Street – the principle routes through the City of London. Landmarks include Liverpool Street station; the renowned Brick Lane; Spitalfields Market; Whitechapel Gallery & Shoreditch High Street is a 10 minute walk away. The City of London Gateway, delivers an audience of over 770,000 every two weeks with a desirable AB bias accounting for 25% of the passing traffic plus a cross section of city workers – white collar to CEO UK & Multinational. A “must have” for advertisers wanting to reach a highly affluent city audience.
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1088 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D , DY N A M I C D I G I TA L A N D S U BT L E M O T I O N – H264 .mov OR H264 .mp4
DEMOGRAPHICS
24%
23%
23%
HIGH INCOME (INDEX 191)
ASPIRING URBANITIES (INDEX 149)
EMERGING INFLUENCERS (INDEX 187)
F O RT N I G H T LY I M PA C T S 7 7 0 , 0 9 2
5 5/4 5 % MALE/FEMALE (INDEX 113)
27%
59%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
10%
10%
MODERN FA M I L I E S (INDEX 91)
SYMBOLS OF SUCCESS (INDEX 104)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_CITYOFLONDONGATEWAYfile
four working days prior to in-charge)
format
C O N TA C T For all enquires please contact: [email protected]
The City of London Gateway, located right in the heart of Aldgate and within the City’s square mile is situated just prior to the junction onto Fenchurch Street and Leadenhall Street – the principle routes through the City of London. Landmarks include Liverpool Street station; the renowned Brick Lane; Spitalfields Market; Whitechapel Gallery & Shoreditch High Street is a 10 minute walk away. The City of London Gateway, delivers an audience of over 770,000 every two weeks with a desirable AB bias accounting for 25% of the passing traffic plus a cross section of city workers – white collar to CEO UK & Multinational. A “must have” for advertisers wanting to reach a highly affluent city audience.
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1088 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D , DY N A M I C D I G I TA L A N D S U BT L E M O T I O N – H264 .mov OR H264 .mp4
DEMOGRAPHICS
24%
23%
23%
HIGH INCOME (INDEX 191)
ASPIRING URBANITIES (INDEX 149)
EMERGING INFLUENCERS (INDEX 187)
F O RT N I G H T LY I M PA C T S 7 7 0 , 0 9 2
5 5/4 5 % MALE/FEMALE (INDEX 113)
27%
59%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
10%
10%
MODERN FA M I L I E S (INDEX 91)
SYMBOLS OF SUCCESS (INDEX 104)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_CITYOFLONDONGATEWAYfile
four working days prior to in-charge)
format
C O N TA C T For all enquires please contact: [email protected]
