euston underpass - London - Outdoor Plus
E U S T O N U N D E R PA S S
Co ndu it S t
St Giles
re Ac ng Lo
Dru ry L ane
Holb orn Viad uct
Fleet St
nd Stra
Covent Garden
St. James's
South Bank S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1024 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 8 4 8 , 7 4 0 ( C O M B I N E D )
5 5/4 5 % MALE/FEMALE (INDEX 114)
30%
57%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
20%
25%
HIGH INCOME (INDEX 153)
EMERGING INFLUENCERS (INDEX 202)
20%
9%
ASPIRING URBANITIES (INDEX 131)
SYMBOLS OF SUCCESS (INDEX 129)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_EUSTONEASTBOUND.file
four working days prior to in-charge)
format
C O N TA C T For all enquires please contact: [email protected]
Farringdon St
St ent Reg
d St Bon New
Mayfair
Soho
Holborn
ay Kingsw
Oxford St
St our Ward
S P E C I F I C AT I O N
Rd Farringdon
St
rn High Holbo
Garden Hatton
ry sbu om Blo
d rt R Cou ham ten Tot
ret St Marga
Clerkenwe
Road balds Theo
St ell uss at R Gre
Finsbury
Rosebe ry Ave
ord St Guilf
Bloomsbury
t re S Sto
St dge Goo
St vendish New Ca
Rd Inn y's Gra
St nd wla Ho
lace nP bur Wo
r St we Go
A400
r St Spence
St Pancras
n Rd Eusto
Gosw
t nS lto Me
St
St Portland Great
St
Place Portland
H arley
outh St Weym
nd vela Cle
A501
Marylebone High St
The Eastbound screen targets the audience travelling towards Kings Cross, Midtown and the City and is within close proximity to St Pancras International; the British Library and major headquarter buildings including Santander HQ.
Robert Street
St olt rsh Eve
The underpass is regulated by traffic speed control cameras to 30 mph on entry which ensures a long dwell time and the ultimate in head-on impact. This unrivalled digital location delivers 925,000 fortnightly impacts (with a 30% AB bias)
York Way
d ras R Panc d nd R Midla
The Euston Road Underpass is situated on one of Europe’s most heavily trafficked roads. This is the primary route for road users crossing Central London. This unique location provides brands with the opportunity to target both Eastbound and Westbound traffic on two state of the art digital screens.
Cale do nia nR d
EASTBOUND
New
Co ndu it S t
St Giles
re Ac ng Lo
Dru ry L ane
Holb orn Viad uct
Fleet St
nd Stra
Covent Garden
St. James's
South Bank S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1024 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 8 4 8 , 7 4 0 ( C O M B I N E D )
5 5/4 5 % MALE/FEMALE (INDEX 114)
30%
57%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
20%
25%
HIGH INCOME (INDEX 153)
EMERGING INFLUENCERS (INDEX 202)
20%
9%
ASPIRING URBANITIES (INDEX 131)
SYMBOLS OF SUCCESS (INDEX 129)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_EUSTONEASTBOUND.file
four working days prior to in-charge)
format
C O N TA C T For all enquires please contact: [email protected]
Farringdon St
St ent Reg
d St Bon New
Mayfair
Soho
Holborn
ay Kingsw
Oxford St
St our Ward
S P E C I F I C AT I O N
Rd Farringdon
St
rn High Holbo
Garden Hatton
ry sbu om Blo
d rt R Cou ham ten Tot
ret St Marga
Clerkenwe
Road balds Theo
St ell uss at R Gre
Finsbury
Rosebe ry Ave
ord St Guilf
Bloomsbury
t re S Sto
St dge Goo
St vendish New Ca
Rd Inn y's Gra
St nd wla Ho
lace nP bur Wo
r St we Go
A400
r St Spence
St Pancras
n Rd Eusto
Gosw
t nS lto Me
St
St Portland Great
St
Place Portland
H arley
outh St Weym
nd vela Cle
A501
Marylebone High St
The Eastbound screen targets the audience travelling towards Kings Cross, Midtown and the City and is within close proximity to St Pancras International; the British Library and major headquarter buildings including Santander HQ.
Robert Street
St olt rsh Eve
The underpass is regulated by traffic speed control cameras to 30 mph on entry which ensures a long dwell time and the ultimate in head-on impact. This unrivalled digital location delivers 925,000 fortnightly impacts (with a 30% AB bias)
York Way
d ras R Panc d nd R Midla
The Euston Road Underpass is situated on one of Europe’s most heavily trafficked roads. This is the primary route for road users crossing Central London. This unique location provides brands with the opportunity to target both Eastbound and Westbound traffic on two state of the art digital screens.
Cale do nia nR d
EASTBOUND
New
