05 02 BestSellerCoaching PricingYourBook
Best Seller Coaching: Module 5 – Lesson 2 – Pricing Your Book
Pricing strategy for maximum profit is important and in this lesson we’ll go into more detail. Kindle version Cost effective is the name of the game Any prices below $2.99 will get the smaller royalty Price books typically between $2.99 - $4.99 Createspace Boost perceived value with slightly higher costs Prices between $7.00 - $9.99 work well
Keep in mind the lowest price isn’t guaranteed To be the “best” option if higher earnings is your goal Your goal will determine your strategy. If you want more exposure and sales then a lower price works Alternatively, if your goal is higher earnings then finding a balance between the amount of books you sell and a higher price-point will be key When starting out (or to boost rankings after they begin to fall) pricing your book at a lower price-point will often times boost the total number of sales; but you will of course earn less revenue overall. This is however a good strategy to gain momentum and then switch your price back up to something higher and continue earing more money per sale.
www.servenomaster.com
Page 1
A note about selling Audio Books: Amazon picks your prices for you; you can’t choose your own. Combining your kindle and Createspace book inside kindle’s system will allow for both price points to show up on your kindle sales page. This means customers will be able to note the difference in price which gives that perceived value of your lower priced kindle books.
www.servenomaster.com
Page 2
Pricing strategy for maximum profit is important and in this lesson we’ll go into more detail. Kindle version Cost effective is the name of the game Any prices below $2.99 will get the smaller royalty Price books typically between $2.99 - $4.99 Createspace Boost perceived value with slightly higher costs Prices between $7.00 - $9.99 work well
Keep in mind the lowest price isn’t guaranteed To be the “best” option if higher earnings is your goal Your goal will determine your strategy. If you want more exposure and sales then a lower price works Alternatively, if your goal is higher earnings then finding a balance between the amount of books you sell and a higher price-point will be key When starting out (or to boost rankings after they begin to fall) pricing your book at a lower price-point will often times boost the total number of sales; but you will of course earn less revenue overall. This is however a good strategy to gain momentum and then switch your price back up to something higher and continue earing more money per sale.
www.servenomaster.com
Page 1
A note about selling Audio Books: Amazon picks your prices for you; you can’t choose your own. Combining your kindle and Createspace book inside kindle’s system will allow for both price points to show up on your kindle sales page. This means customers will be able to note the difference in price which gives that perceived value of your lower priced kindle books.
www.servenomaster.com
Page 2
