20170427 Case Study CrossFit Love

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CrossFit Love

CrossFit Love

Less Weight on their Shoulders Executive Summary CFO/co-owner Rosa Torres and head programmer/co-owner Nick Perugini of CrossFit Love were becoming frustrated with Zen Planner for different reasons. Torres found the software to be overly complicated, while Perugini felt its interactive capabilities were lacking. Once the decision was made to stop using Zen Planner, overwhelmingly positive word of mouth convinced the team that Wodify was the way to go.

“It’s just so user-friendly.” Rosa Torres CFO & Co-owner

About CrossFit Love CrossFit Love bills itself as a “no frill, no thrill establishment,” focused on achieving real world results and building a strong community. They have been operating in Philadelphia for eight years and have roughly 80 members. Challenges Even though CrossFit Love was only using Zen Planner for a few operations including log-ins and billing, they felt the robustness of the system was more complicated than it needed to be. “Zen Planner was difficult. I hated it,” said Torres. In addition, they wanted something more interactive in order to help strengthen their business and community. With their current system, members had no way to track their progress, which limited the knowledge of their performance and deprived them of an exciting way to engage with their community. Solution The team at CrossFit Love had heard good things about Wodify and for them, it seemed like the only solution. Perugini had also experienced Wodify’s capabilities firsthand at another gym, and wanted those same features for his gym. “We wanted to make [our system] more interactive…and to have it be more userfriendly for our customers,” said Perugini. “I care about the Comments section. Understanding that feedback is crucial to me.” The comments not only help him

For more information on how to run your business with a streamlined tool, please visit wodify.com.

understand and motivate his members, but they also help him program future WODs accordingly. “[With Wodify], everything that I need to do, I can do easily,” he added. In regards to Wodify giving athletes the capability to track their performance, Torres pointed out, “We have to tell them to log in their scores because they’re not used to it. Zen Planner didn’t have those capabilities.”

“Everything I need to do, I can do easily.” Rosa Torres CFO & Co-owner

Results In Wodify, CrossFit Love has found a software solution that makes it easy to track athlete performance and attendance, as well as spot trends within the gym and its membership. “I love the data. I fell in love with it from the admin side,” says Perugini. For Torres, Wodify has made her job a lot easier as well. Even the smallest tasks have been a big improvement over Zen Planner. “It’s just more user-friendly. If people ask for a report to give to their healthcare provider so they can be reimbursed, it’s an easy report to put together.”

For more information on how to run your business with a streamlined tool, please visit wodify.com.