9 Behrendt Drive Pearl River, NY 10965 ⢠845
SUE COLLINS Pearl River, NY • 845.304.9062 • [email protected] visualcv.com/suecollins • www.linkedin.com/in/suecollinsny
Client Service Professional: Compelling experience in developing client focused solutions resulting in impressive revenue growth, innovative go-to-market strategies.
Consultative sales Business development Marketing & advertising
Digital strategy & analytics Communications planning Cross-platform programs
Client relationships Research insights Training
Experience J.D. Power: Director of Client Service, Media & Marketing Practice
2010-2016
Led selling and creating media and marketing strategic solutions to automotive manufacturers, advertising agencies and print/digital publishers. Generated record breaking $8.3 million in combined sales and commitments. Produced six figure profit in 4-month window by identifying, developing and launching new product. Increased digital revenue 100% by enhancing digital study sales approach. Attained 85% client penetration in collaboration with team for online behavior to offline sales digital product during first year. Expanded, enhanced and leveraged C-Suite relationships among 200+ accounts. Recognized for extraordinary service in independent client interviews.
Collins & Darling Partners LLC: Founder
2003 – 2009
Delivered strategic solutions: creating sales development and marketing programs; developing actionable intelligence reports; and providing sales training for clients such as American Red Cross of NNJ, Golf Magazine, Harper’s Bazaar, Tennis Magazine and Time Inc. Grew revenue and attained #1 rank for Time Inc. versus key competitors by developing client specific, future-oriented innovation presentations. Achieved a 13% conversion rate and 35% reduction in operating costs for American Red Cross NNJ.
Mercedes-Benz USA: Director of Media
2000 – 2002
Directed media agencies and internal media staff for $170 million communications planning/buying for national, corporate and regional advertising. Created breakthrough programs and produced unprecedented results. Increased North American new vehicle sales growth by 12% versus industry average of 4%. Delivered 5X higher digital response rate versus automotive average. Accomplished 100% sell through enrollment and 30% increase in dealer ad spending by launching new regional dealer program.
Additional Relevant Experience - Ogilvy & Mather: VP, Assistant Media Director; DeWitt Media: SVP, Planning Director Accounts included: American Express, AT&T, BMW, Discovery Communications, Ford Parts & Services, Hershey, Jaguar Cars, Kimberly Clark, Kraft Food, MTV, Schering-Plough, Swatch, TWA and Unilever
Education: Queens College: Bachelor of Arts (BA) in Communications, Arts and Sciences
Client Service Professional: Compelling experience in developing client focused solutions resulting in impressive revenue growth, innovative go-to-market strategies.
Consultative sales Business development Marketing & advertising
Digital strategy & analytics Communications planning Cross-platform programs
Client relationships Research insights Training
Experience J.D. Power: Director of Client Service, Media & Marketing Practice
2010-2016
Led selling and creating media and marketing strategic solutions to automotive manufacturers, advertising agencies and print/digital publishers. Generated record breaking $8.3 million in combined sales and commitments. Produced six figure profit in 4-month window by identifying, developing and launching new product. Increased digital revenue 100% by enhancing digital study sales approach. Attained 85% client penetration in collaboration with team for online behavior to offline sales digital product during first year. Expanded, enhanced and leveraged C-Suite relationships among 200+ accounts. Recognized for extraordinary service in independent client interviews.
Collins & Darling Partners LLC: Founder
2003 – 2009
Delivered strategic solutions: creating sales development and marketing programs; developing actionable intelligence reports; and providing sales training for clients such as American Red Cross of NNJ, Golf Magazine, Harper’s Bazaar, Tennis Magazine and Time Inc. Grew revenue and attained #1 rank for Time Inc. versus key competitors by developing client specific, future-oriented innovation presentations. Achieved a 13% conversion rate and 35% reduction in operating costs for American Red Cross NNJ.
Mercedes-Benz USA: Director of Media
2000 – 2002
Directed media agencies and internal media staff for $170 million communications planning/buying for national, corporate and regional advertising. Created breakthrough programs and produced unprecedented results. Increased North American new vehicle sales growth by 12% versus industry average of 4%. Delivered 5X higher digital response rate versus automotive average. Accomplished 100% sell through enrollment and 30% increase in dealer ad spending by launching new regional dealer program.
Additional Relevant Experience - Ogilvy & Mather: VP, Assistant Media Director; DeWitt Media: SVP, Planning Director Accounts included: American Express, AT&T, BMW, Discovery Communications, Ford Parts & Services, Hershey, Jaguar Cars, Kimberly Clark, Kraft Food, MTV, Schering-Plough, Swatch, TWA and Unilever
Education: Queens College: Bachelor of Arts (BA) in Communications, Arts and Sciences
