A Partnership for Success
Grassroots Racing Put your business in the fast lane!
Cedar Lake Speedway Overview
59 year history! Established in 1957. Cedar Lake Speedway is a NASCAR sanctioned track. Long-standing major events that are recognized nationally! USA Nationals Late Model event is in its 29th year and pays $250,000 in prize money; World of Outlaw Sprint Car event in its 28th year; Masters event in its 18th year and features both top Late Models & Sprint Cars. Weekly Saturday night racing featuring NASCAR Super Late Models, Modifieds, Super Stocks, Midwest Modifieds, & Traditional Sprint Cars. Over 1,000 different drivers compete at Cedar Lake Speedway on an annual basis…the highest in the nation! Just 15 minutes east of Stillwater – an easy drive for over 3 million people in the Minneapolis/St. Paul area! Estimate 200,000 in attendance in 2016
Why Auto Racing? Why Cedar Lake?
Auto racing is the fastest growing sport in America. 12 million new race fans have been generated in the past 10 years. CLS continues to grow each year. Auto racing offers outstanding demographics with strong spending patterns and unmatched fan loyalty. You can capitalize on this brand loyalty at Cedar Lake to help drive growth of your business! Auto racing fans are very aware of who sponsors their sport and three of four race fans consciously purchase sponsor’s product. Get your business in front of CLS fans! 40% of auto racing fans are under age 35 – they haven’t established their “brand” choices yet! NASCAR has 17 of the top 20 fan attended events
Why Auto Racing? Why Cedar Lake? (cont…)
Racing fans are a great demographic to drive traffic to your business. Better yet, Cedar Lake is at the Grassroots level where we can significantly influence behavior Auto racing holds the #1 spot for time spent viewing on TV. Average of 6 hours per week! 7 out of the top 10 Fortune 500 companies are NASCAR sponsors. Don’t miss out on what the biggest companies in America have figured out! More Fortune 500 companies are involved in NASCAR than any other sport. Further proof that the investment pays off! Partner with Cedar Lake to help grow your business!
Option A: Silver package
Cost $995.00
PA Announcements on race nights: 2 per event JumboTron Advertising (minimum 100 impressions per night) or 4’x8’ Billboard
Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Reaching 10,000 households
Display area at any of our 30+ events to promote your product Race tickets
15 general admission (Free admission to any NASCAR Dash event)
Option B: Gold package
Cost $1,995.00
PA Announcements on race nights: 2 per event JumboTron Advertising (minimum 100 impressions per night) or two 4x8 billboards Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Company Party with sponsorship of a race
Reaching 10,000 households Up to 35 VIP tickets for the suite including food and beverages
Display area at any of our 30+ events to promote your product Race tickets
25 general admission (Free admission to any NASCAR Dash event)
Option C: Platinum package
Cost $4,995.00
PA Announcements on race nights: 6 per event JumboTron Advertising (minimum 100 impressions per night) or two 4’x8’ billboards Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Company Party with sponsorship of a race
Reaching 10,000 households
VIP tickets for the entire suite consisting of 100 people including food and beverages.
Display area at any of our 30+ events to promote your product Race tickets
50 general admission (Free admission to any NASCAR Dash event)
Cedar Lake Speedway from Overhead
A view of the VIP Suite
The VIP Deck!
Cedar Lake Speedway Overview
59 year history! Established in 1957. Cedar Lake Speedway is a NASCAR sanctioned track. Long-standing major events that are recognized nationally! USA Nationals Late Model event is in its 29th year and pays $250,000 in prize money; World of Outlaw Sprint Car event in its 28th year; Masters event in its 18th year and features both top Late Models & Sprint Cars. Weekly Saturday night racing featuring NASCAR Super Late Models, Modifieds, Super Stocks, Midwest Modifieds, & Traditional Sprint Cars. Over 1,000 different drivers compete at Cedar Lake Speedway on an annual basis…the highest in the nation! Just 15 minutes east of Stillwater – an easy drive for over 3 million people in the Minneapolis/St. Paul area! Estimate 200,000 in attendance in 2016
Why Auto Racing? Why Cedar Lake?
Auto racing is the fastest growing sport in America. 12 million new race fans have been generated in the past 10 years. CLS continues to grow each year. Auto racing offers outstanding demographics with strong spending patterns and unmatched fan loyalty. You can capitalize on this brand loyalty at Cedar Lake to help drive growth of your business! Auto racing fans are very aware of who sponsors their sport and three of four race fans consciously purchase sponsor’s product. Get your business in front of CLS fans! 40% of auto racing fans are under age 35 – they haven’t established their “brand” choices yet! NASCAR has 17 of the top 20 fan attended events
Why Auto Racing? Why Cedar Lake? (cont…)
Racing fans are a great demographic to drive traffic to your business. Better yet, Cedar Lake is at the Grassroots level where we can significantly influence behavior Auto racing holds the #1 spot for time spent viewing on TV. Average of 6 hours per week! 7 out of the top 10 Fortune 500 companies are NASCAR sponsors. Don’t miss out on what the biggest companies in America have figured out! More Fortune 500 companies are involved in NASCAR than any other sport. Further proof that the investment pays off! Partner with Cedar Lake to help grow your business!
Option A: Silver package
Cost $995.00
PA Announcements on race nights: 2 per event JumboTron Advertising (minimum 100 impressions per night) or 4’x8’ Billboard
Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Reaching 10,000 households
Display area at any of our 30+ events to promote your product Race tickets
15 general admission (Free admission to any NASCAR Dash event)
Option B: Gold package
Cost $1,995.00
PA Announcements on race nights: 2 per event JumboTron Advertising (minimum 100 impressions per night) or two 4x8 billboards Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Company Party with sponsorship of a race
Reaching 10,000 households Up to 35 VIP tickets for the suite including food and beverages
Display area at any of our 30+ events to promote your product Race tickets
25 general admission (Free admission to any NASCAR Dash event)
Option C: Platinum package
Cost $4,995.00
PA Announcements on race nights: 6 per event JumboTron Advertising (minimum 100 impressions per night) or two 4’x8’ billboards Website Advertisement (average over 1,000 visitors per day) Inclusion on Email Campaigns
Company Party with sponsorship of a race
Reaching 10,000 households
VIP tickets for the entire suite consisting of 100 people including food and beverages.
Display area at any of our 30+ events to promote your product Race tickets
50 general admission (Free admission to any NASCAR Dash event)
Cedar Lake Speedway from Overhead
A view of the VIP Suite
The VIP Deck!
