ACHiEVEMENTS HiSToRy THE MARKET

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THE MARKET

In 1907, A British scientist discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. By 1962 the first visible spectrum LED light was produced and was red in colour. The red LED's were not bright enough to be seen in daylight so the first LED applications were mainly used as indicator lights for military use. As technology progressed in the 1970's additional colors were created and as new colors became available, new uses for LED lights were in demand. LED's were used in applications such as calculators, digital watches, and test devices. The first really bright LED's were developed in the 1980's and were brighter, more stable and cost efficient which saw the demand for LED's rise dramatically. From 1990 the use of LED's became standard in various industrial applications from switch cabinets to measuring instruments, in consumer products such as Hi-Fi equipment, telephones or personal computers and in traffic signal installations for road and railway or in indoor and outdoor automotive lighting. For two decades LED lights have been replacing incandescent globes in homes and businesses, offering a cheaper, more efficient service in a wide variety of contexts. The LED is a light source which uses semiconductors and electroluminescence to create light. There are two major kinds of light emitting diodes: LED and OLED. The LED is different than EL lamp in that it uses a small semiconductor crystal with reflectors and other

ACHIEVEMENTS

Technology innovations has leap frogged to date and has brought to us multiple uses be it for the internet and communications as well as advances in our daily lives making life more convenient. In 2010 NSS through the expertise of Honex Marketing Corporation, we have made available these technology advances to the Filipino people. We have introduced different types of flashlights, the LED bulbs, multiple electrical decorative sockets and electrical outlets. The reward for achievement goes to the innovators who continue to develop for society and mankind many of what we enjoy today and at times taken for granted.

HISTORY

parts to make the light brighter and focused into a single point. The OLED is very similar to the EL lamp in design, using a flat sandwich of materials. It is different than the LED and EL lamp in that it uses organic (carbon) molecules in the layer that emits light. NSS produces and distributes industrial and commercial electrical products from LED bulbs to flashlights, emergency lights, a handy lamp, lampshade, dim-light, solar panel, extension, a variety of cords, sockets and outlets, radio, doorbell, floodlight, headlight, ceiling light and a mosquito swatter. NSS is available at a number of malls as well as small to large electrical retail stores nationwide such like; the 168 Mall stall operators, the Gaisano malls, and SM. Our products are guaranteed to be the best performers in the market today inherent with the best quality. Our products are also most affordable in all comparison.

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In 2003 our founder Mr. Jonathan Hao from the popular Binondo vicinity ventured to introduce these innovations to the country. Hard-pressed with these innovations to make available to the Filipino, distribution did not come easy but with the determination and fixed mind-set that these products will generate a demand, he succeeded. It was with the smaller malls that initially agreed to launch our products. With the product expanse we have today, our products are made available nationwide. The NSS products do not necessarily maintain standalone retail stores dependent on the wide reach of our malls today. With the launch of the

LED bulbs, the sockets and electrical outlets, our customer base has rapidly grown outdoing many of the traditional brands on the market shelves. Today’s consumerism we are all experiencing possibly to either the population growth or the economy compliment with a prosperity has brought about a formidable market base which accelerates the new and innovative product acceptance.

THE PRODUCT

Modern technology and products today need not be expensive. NSS provides the Philippine market with affordable products now most popular to our consumers. NSS products are manufactured with top quality materials that is incontestable.

RECENT DEVELOPMENTS

The LED bulbs have replaced the traditional incandescent bulbs and the compact fluorescent (FLC) we have all been used to prompting us to replace them for brighter and more efficient lighting. It is not just for its illumination but its long life span. Needless to say more innovations will surely disrupt the industry with new products. Imagine the daily savings on electricity consumed down to a 10th considering our power is one of the highest in Asia. NSS sockets and electrical plugs are now on line with the more popular online selling sites and soon on the superbrandonline.com. We have made every effort to bring our innovative products to the Filipino.

PROMOTION

On site promotions are held with point of sale materials for the market shelves. Interestingly enough word of mouth on our reputation has generated much of our current demand with our customers generating public opinion.

Private presentations are also in demand especially to building contractors out for better quality for their clients. Professional interior decorators who have identified our products are already our marketers. It is no easy task to identify which product would suit your requirement through the multitude of electric plugs and sockets and outlets that are available. Other than your contractors or even your interior decorators recommendations, how are you to know what is best suited for your house your office or project at hand? The internet today is definitely a source for what is available however you need to contend with availability in the country of residence. Who hasn't found themselves helpless at least once in the absence of the right plug or outlet? You also need to check if your electrical appliances will operate properly at your next destination country. Besides the problem of plugs and outlets, there is also the voltage to consider. NSS products are made readily available at most of the bigger malls in the country. We have made it convenient for our customers to source our products.

BRAND VALUES

Innovation is key and this is what drives NSS. Our Mission / Vision statements are most sensitive to modern technology bringing these features, these products into our households but with the single consideration of providing the quality we require with an affordability we hold as priority. We deliver with consistency our brand promise of affordability and engineering quality which has generated an integrity for our brand, this is why we are a Superbrand!

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THINGS YOU DIDN’T KNOW ABOUT NSS m NSS produces and distributes industrial and commercial electrical products from LED bulbs to flashlights, emergency lights, a handy lamp, lampshade, dim-light, solar panel, extension, a variety of cords, sockets and outlets, radio, doorbell, floodlight, headlight, ceiling light and a mosquito swatter. m NSS is available at a number of malls as well as small to large electrical retail stores nationwide such like; the 168 Mall stall operators, the Gaisano malls, and SM. m Our products are guaranteed to be the best performers in the market today inherent with the best quality. Our products are also most affordable in all comparison. In 2010 NSS through the expertise of Honex Marketing Corporation, we have made available these technology advances to the Filipino people. We have introduced different types of flashlights, the LED bulbs, multiple electrical decorative sockets and electrical outlets. m In 2003 our founder Mr. Jonathan Hao from the popular Binondo vicinity ventured to introduce these innovations to the country. Hard-pressed with these innovations to make available to the Filipino, distribution did not come easy but with the determination and fixed mind-set that these products will generate a demand, he succeeded. It was with the smaller malls that initially agreed to launch our products. With the product expanse we have today, our products are made available nationwide.