ad spend
We represent news media industry in !
120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India
!
We represent more than !
18,000 publications ! 15,000 online sites ! 3,000 companies! 80 national and regional ! news media associations !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
World Press Trends data partners
Newspaper! associations!
Ipsos!
comScore!
RAM!
ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Pew Research ! Center!
WPT Data is Available through!
WPT ! database!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
WPT ! custom reports!
WPT ! annual report!
2.7bn! 45% of all adults! read print newspapers!
0.8bn! 42% of all desktop internet users read newspapers ! in digital formats!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
NEWSPAPER INDUSTRY IN 2014
PRINT CIRCULATION
PRINT ADVERTISING
DIGITAL CIRCULATION
DIGITAL ADVERTISING
$89.9 billion up 0.4% in 2014
$77 billion down 5.2% in 2014
$9.5 billion up 8.3% in 2014 !
!
$2.5 billion up 45.3% in 2014 !
!
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
REVENUES ! 3d – disrupted, digital, diversified!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspapers advertising in the early 20th century
© 2015 WAN-IFRA | WORLDPRESSTRENDS
20th century newspapers! earned up to ! !
80% of revenues! from advertising
© 2015 WAN-IFRA | WORLDPRESSTRENDS
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenues in 2014
$179 bn! © 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenue generation 2014!
$92 bn! PRINT AND DIGITAL! CIRCULATION REVENUE!
$87 bn! PRINT AND DIGITAL! ADVERTISING REVENUE!
Source: WPT analysis
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenue sources 2010-2014!
!
US$ million at current prices
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global print newspaper circulation revenues 2010-2014
Source: WPT database and WPT analysis !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper circulation revenues 2010-2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper advertising revenues 2010-2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper regional revenue share in 2014! North America!
21%!
Latin America!
9%!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
EU/Africa/ME!
34%!
Asia Pacific!
36%!
consumer apps to reach $70 bn revenue in 2017 Mobile consumer app sector revenue forecast ($bn)
Game changer! Non-games categories to! match games revenue by 2017!
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenues trends - Financial Times had 415,000 total digital subscriptions (64% of total paid subscriptions) and growth rate of digital subscriptions, 2013-14 was 31%, or 99,000 subscriptions.! - For Texas Tribune 23% of revenue comes from events and 25% of revenues comes from digital sponsorships.! - Axel Springer recruited over 150,000 subscribers for its premium service Bild Plus in the six months since its launch in June 2013. In the UK, the popular Sun newspaper has followed a similar model and attracted over 100,000 new digital subscribers.!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
CIRCULATION ! & REACH! from print readers to digital loyalists!
! © 2015 WAN-IFRA WORLDPRESSTRENDS
global daily print newspaper circulation 2010-2014!
Source: World Press Trends database and WPT analysis!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
daily print newspaper circulation change by region!
Source: WPT analysis!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper circulation 2010-2014!
Global daily digital newspaper circulation (thousands copies of digital editions)!
Source: PwC Entertainment & Media Outlook ! © 2015 WAN-IFRA | WORLDPRESSTRENDS
!
11% paid ! for online news! in 2014 ! © 2015 WAN-IFRA WORLDPRESSTRENDS
paying for online news in 2014!
Source: Reuters Institute Digital News Report!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
growth in smartphone access for news - selected countries!
growth in tablet access for news - selected countries!
Source: Reuters Institute Digital News Report! © 2015 WAN-IFRA | WORLDPRESSTRENDS
daily print newspaper global reach in 2014!
2.7bn! 45% of all adults! read print newspapers!
0.8bn! 42% of all desktop internet users read newspapers ! in digital formats!
Source: WPT analysis, comScore and Ipsos Media!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
readership by platform in Australia
85.8% adults! read newspapers!
Source: Ipsos Media!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
readership by platform in UK
83.2% adults! read newspapers!
Source: Ipsos Media and comScoreß!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Digital readership!
readership by platform in Chile
81.5% adults! read newspapers!
Source: Ipsos Media and comScore!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
DIGITAL MEDIA! hooked to mobile!
! © 2015 WAN-IFRA | WORLDPRESSTRENDS
79%!
of all smartphone ! users check ! their device! within ! 15 minutes ! of waking up!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
within !
15
! minutes !
Mobile! 97 min! Tablet! 37 min!
Broadcast! 125 min! Desktop! 70 min!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Newspaper! 33 min!
app usage represents
52% of mobile engagement © 2015 WAN-IFRA WORLDPRESSTRENDS
global desktop digital news audiences 2013-2015
Source: comScore 2015! ! © 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2013 WAN-‐IFRA
US, UK and Canada digital news audiences
UK
US
2.412
23.868 11,111
33,999
CANADA
165,107
1,566 66,304
DESKTOP ONLY! MOBILE ONLY! MULTI-PLATFORM! Source: comScore 2015! !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
15,271
12,732
ADVERTISING ! ! ! © 2015 WAN-IFRA WORLDPRESSTRENDS
share of global ad spend per medium in 2014!
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global ad spend 2010-2017!
Global Advertising Expenditure US$ million !
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper print advertising revenues ! 2009 – 2013
Source: Zenith Optimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper print advertising by region ! 2010 – 2014
Asia!
Latin America!
Source: ZenithOptimedia! © 2015 WAN-IFRA | WORLDPRESSTRENDS
North America!
Europe!
Middle East & N Africa!
newspaper digital advertising revenues ! 2010 – 2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
the value of global online advertising ! !
$124 bn in 2014! © 2015 WAN-IFRA | WORLDPRESSTRENDS
Internet ad spend by type 2014 – 2017 (forecast)
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic transactions reached ! !
$21 bn in 2014! Source: Magna Global 2015!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic transactions reached ! !
20% of all online display in 2014! http://www.iab.net/programmatic!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic advertising 2014
Source: MagnaGlobal!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
one thing !
there is that did not change at all!
the way !
our industry value! is presented ! is still the same!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India
!
We represent more than !
18,000 publications ! 15,000 online sites ! 3,000 companies! 80 national and regional ! news media associations !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
World Press Trends data partners
Newspaper! associations!
Ipsos!
comScore!
RAM!
ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Pew Research ! Center!
WPT Data is Available through!
WPT ! database!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
WPT ! custom reports!
WPT ! annual report!
2.7bn! 45% of all adults! read print newspapers!
0.8bn! 42% of all desktop internet users read newspapers ! in digital formats!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
NEWSPAPER INDUSTRY IN 2014
PRINT CIRCULATION
PRINT ADVERTISING
DIGITAL CIRCULATION
DIGITAL ADVERTISING
$89.9 billion up 0.4% in 2014
$77 billion down 5.2% in 2014
$9.5 billion up 8.3% in 2014 !
!
$2.5 billion up 45.3% in 2014 !
!
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
REVENUES ! 3d – disrupted, digital, diversified!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspapers advertising in the early 20th century
© 2015 WAN-IFRA | WORLDPRESSTRENDS
20th century newspapers! earned up to ! !
80% of revenues! from advertising
© 2015 WAN-IFRA | WORLDPRESSTRENDS
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenues in 2014
$179 bn! © 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenue generation 2014!
$92 bn! PRINT AND DIGITAL! CIRCULATION REVENUE!
$87 bn! PRINT AND DIGITAL! ADVERTISING REVENUE!
Source: WPT analysis
!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenue sources 2010-2014!
!
US$ million at current prices
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global print newspaper circulation revenues 2010-2014
Source: WPT database and WPT analysis !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper circulation revenues 2010-2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper advertising revenues 2010-2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper regional revenue share in 2014! North America!
21%!
Latin America!
9%!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
EU/Africa/ME!
34%!
Asia Pacific!
36%!
consumer apps to reach $70 bn revenue in 2017 Mobile consumer app sector revenue forecast ($bn)
Game changer! Non-games categories to! match games revenue by 2017!
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global newspaper revenues trends - Financial Times had 415,000 total digital subscriptions (64% of total paid subscriptions) and growth rate of digital subscriptions, 2013-14 was 31%, or 99,000 subscriptions.! - For Texas Tribune 23% of revenue comes from events and 25% of revenues comes from digital sponsorships.! - Axel Springer recruited over 150,000 subscribers for its premium service Bild Plus in the six months since its launch in June 2013. In the UK, the popular Sun newspaper has followed a similar model and attracted over 100,000 new digital subscribers.!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
CIRCULATION ! & REACH! from print readers to digital loyalists!
! © 2015 WAN-IFRA WORLDPRESSTRENDS
global daily print newspaper circulation 2010-2014!
Source: World Press Trends database and WPT analysis!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
daily print newspaper circulation change by region!
Source: WPT analysis!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global digital newspaper circulation 2010-2014!
Global daily digital newspaper circulation (thousands copies of digital editions)!
Source: PwC Entertainment & Media Outlook ! © 2015 WAN-IFRA | WORLDPRESSTRENDS
!
11% paid ! for online news! in 2014 ! © 2015 WAN-IFRA WORLDPRESSTRENDS
paying for online news in 2014!
Source: Reuters Institute Digital News Report!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
growth in smartphone access for news - selected countries!
growth in tablet access for news - selected countries!
Source: Reuters Institute Digital News Report! © 2015 WAN-IFRA | WORLDPRESSTRENDS
daily print newspaper global reach in 2014!
2.7bn! 45% of all adults! read print newspapers!
0.8bn! 42% of all desktop internet users read newspapers ! in digital formats!
Source: WPT analysis, comScore and Ipsos Media!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
readership by platform in Australia
85.8% adults! read newspapers!
Source: Ipsos Media!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
readership by platform in UK
83.2% adults! read newspapers!
Source: Ipsos Media and comScoreß!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Digital readership!
readership by platform in Chile
81.5% adults! read newspapers!
Source: Ipsos Media and comScore!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
DIGITAL MEDIA! hooked to mobile!
! © 2015 WAN-IFRA | WORLDPRESSTRENDS
79%!
of all smartphone ! users check ! their device! within ! 15 minutes ! of waking up!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
within !
15
! minutes !
Mobile! 97 min! Tablet! 37 min!
Broadcast! 125 min! Desktop! 70 min!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
Newspaper! 33 min!
app usage represents
52% of mobile engagement © 2015 WAN-IFRA WORLDPRESSTRENDS
global desktop digital news audiences 2013-2015
Source: comScore 2015! ! © 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2013 WAN-‐IFRA
US, UK and Canada digital news audiences
UK
US
2.412
23.868 11,111
33,999
CANADA
165,107
1,566 66,304
DESKTOP ONLY! MOBILE ONLY! MULTI-PLATFORM! Source: comScore 2015! !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
15,271
12,732
ADVERTISING ! ! ! © 2015 WAN-IFRA WORLDPRESSTRENDS
share of global ad spend per medium in 2014!
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
global ad spend 2010-2017!
Global Advertising Expenditure US$ million !
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper print advertising revenues ! 2009 – 2013
Source: Zenith Optimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
newspaper print advertising by region ! 2010 – 2014
Asia!
Latin America!
Source: ZenithOptimedia! © 2015 WAN-IFRA | WORLDPRESSTRENDS
North America!
Europe!
Middle East & N Africa!
newspaper digital advertising revenues ! 2010 – 2014
Source: PwC Global Entertainment & Media Outlook !
© 2015 WAN-IFRA | WORLDPRESSTRENDS
the value of global online advertising ! !
$124 bn in 2014! © 2015 WAN-IFRA | WORLDPRESSTRENDS
Internet ad spend by type 2014 – 2017 (forecast)
Source: ZenithOptimedia!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic transactions reached ! !
$21 bn in 2014! Source: Magna Global 2015!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic transactions reached ! !
20% of all online display in 2014! http://www.iab.net/programmatic!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
programmatic advertising 2014
Source: MagnaGlobal!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
one thing !
there is that did not change at all!
the way !
our industry value! is presented ! is still the same!
© 2015 WAN-IFRA | WORLDPRESSTRENDS
© 2015 WAN-IFRA | WORLDPRESSTRENDS
