Airpush Ad Unit Specs July 2013
AIRPUSH AD UNIT SPECS AIRPUSH.COM/ADVERTISERS
Banner Ads Display Requirements In-App Text Ads Ad Title: 35 Characters Ad Description: 70 Characters In-App Banner Ads JPG/JPEG/PNG Mobile — 320x50, 468x60 px Tablet — 728x90, 300x250 px 50KB Maximum
Description: In-App Banner Ads are a staple of mobile advertising and combined with Airpush’s advanced ad types, enable advertisers to reach consumers at virtually every stage of their mobile lives. • •
Endless scale via AirDSP Important part of an overall campaign mix
HTML Tags — Up to 1000 characters Javascript Tags — Up to 1000 characters URL — Enter your URL that has all the creative and tracking elements Offer Requirements Destination URL
Push Ads Display Requirements: Text Push Ads Ad Title: 25 Characters Ad Description: 40 Characters Banner Push Ads JPG 728x90 px 150kb Maximum
Description: Push Ads are displayed in the notification tray of Android™ devices, enabling users to engage with the ads at their convenience. • • •
Big Picture Push Ads JPG/PNG 400x250px 150kb Maximum Offer Requirements: App or Mobile Site Destination URL Click to Call Destination Number Click to Message Destination Number (We Recommend Using a Short Code)
30%+ higher conversion rates 5% - 15% CTR’s Fully opt-in for consumers Text Push Ads Banner Push Ads
Big Picture Push Ads
AIRPUSH AD UNIT SPECS AIRPUSH.COM/ADVERTISERS
Icon Ads Display Requirements: JPG or PNG 36x36px, 48x48px, 72x72px and 96x96px Up to 10 Character Title (Required) Offer Requirements: Destination URL
Description: Icon Ads are sponsored shortcuts (Icons) placed on the homescreen of an Android™ device, similar to the pre-installed apps on new smartphones. • • •
Get your icon on 50+ million devices Pay less per install Create brand awareness
AppWall Ads Display Requirements: JPG or PNG 72x72px Up to 25 Characters Title Up to 40 Characters Description Offer Requirements: Destination URL
Description: AppWall is an interstitial ad format which presents users with a list of sponsored apps, generating high quality installs for advertisers. • • •
Attract heavily engaged app users Get to the top of the charts Generate viral app sharing
AIRPUSH AD UNIT SPECS AIRPUSH.COM/ADVERTISERS
Landing Page Ads Display Requirements: Mobile Optimized Landing Page Offer Requirements: Destination URL
Description: Landing Page Ads are displayed to users at natural breaks, displaying a full landing page within the app. • • • •
Build rich experiences into an app session Easily match cross channel campaigns Create perfect branding for your organization
Dialog Ads Display Requirements: Up to 10 Characters Button Text Up to 25 Characters Button Text Offer Requirements: Destination URL
Description: Dialog Ads are displayed to users as a dialog box inside an app, delivering a strong call-to-action to engage with the advertiser. • • •
50%+ higher conversions rates Delivers a strong and clear call-to-action Eliminates accidental clicks
Banner Ads Display Requirements In-App Text Ads Ad Title: 35 Characters Ad Description: 70 Characters In-App Banner Ads JPG/JPEG/PNG Mobile — 320x50, 468x60 px Tablet — 728x90, 300x250 px 50KB Maximum
Description: In-App Banner Ads are a staple of mobile advertising and combined with Airpush’s advanced ad types, enable advertisers to reach consumers at virtually every stage of their mobile lives. • •
Endless scale via AirDSP Important part of an overall campaign mix
HTML Tags — Up to 1000 characters Javascript Tags — Up to 1000 characters URL — Enter your URL that has all the creative and tracking elements Offer Requirements Destination URL
Push Ads Display Requirements: Text Push Ads Ad Title: 25 Characters Ad Description: 40 Characters Banner Push Ads JPG 728x90 px 150kb Maximum
Description: Push Ads are displayed in the notification tray of Android™ devices, enabling users to engage with the ads at their convenience. • • •
Big Picture Push Ads JPG/PNG 400x250px 150kb Maximum Offer Requirements: App or Mobile Site Destination URL Click to Call Destination Number Click to Message Destination Number (We Recommend Using a Short Code)
30%+ higher conversion rates 5% - 15% CTR’s Fully opt-in for consumers Text Push Ads Banner Push Ads
Big Picture Push Ads
AIRPUSH AD UNIT SPECS AIRPUSH.COM/ADVERTISERS
Icon Ads Display Requirements: JPG or PNG 36x36px, 48x48px, 72x72px and 96x96px Up to 10 Character Title (Required) Offer Requirements: Destination URL
Description: Icon Ads are sponsored shortcuts (Icons) placed on the homescreen of an Android™ device, similar to the pre-installed apps on new smartphones. • • •
Get your icon on 50+ million devices Pay less per install Create brand awareness
AppWall Ads Display Requirements: JPG or PNG 72x72px Up to 25 Characters Title Up to 40 Characters Description Offer Requirements: Destination URL
Description: AppWall is an interstitial ad format which presents users with a list of sponsored apps, generating high quality installs for advertisers. • • •
Attract heavily engaged app users Get to the top of the charts Generate viral app sharing
AIRPUSH AD UNIT SPECS AIRPUSH.COM/ADVERTISERS
Landing Page Ads Display Requirements: Mobile Optimized Landing Page Offer Requirements: Destination URL
Description: Landing Page Ads are displayed to users at natural breaks, displaying a full landing page within the app. • • • •
Build rich experiences into an app session Easily match cross channel campaigns Create perfect branding for your organization
Dialog Ads Display Requirements: Up to 10 Characters Button Text Up to 25 Characters Button Text Offer Requirements: Destination URL
Description: Dialog Ads are displayed to users as a dialog box inside an app, delivering a strong call-to-action to engage with the advertiser. • • •
50%+ higher conversions rates Delivers a strong and clear call-to-action Eliminates accidental clicks
