Analytics infographic
Everyone is Doing Analytics:
So Do It Better
The Vanishing Competitive Edge With more companies utilizing analytics today, it’s harder to differentiate yours from the competition. Companies saying they have gained a competitive advantage from analytics: 2010 37%
2011 58%
2012 67%
2013 66%
2014 61%
2015 51%
But for many it’s still early in the game with analytics:
37%
Percentage of respondents who said the problem with gaining a competitive edge is that they have just begun to apply analytics » To do analytics better, and gain an edge, build a great team
More Data,
?
Less Insight
The majority of respondents say every year they have access to more useful data than the year before but fewer are “very effective” at gaining insights for future strategy…
2013 55% 2015 49%
2012 56% 2014 52%
The State of Analytics Today With more companies utilizing analytics today, it’s harder to differentiate yours from the competition.
38%
the number of respondents who say analytics hasn’t lived up to its hype
“The hype has been
around not only the amount of data but also around the idea that data can solve all your problems.” – Adam Leary, lead data scientist at CBS Interactive
WHERE ANALYTICS ARE GOING (Those who “strongly agree” or “agree”)
THE OPTIMISTS THE PESSIMISTS
The appetite for analytics in my organization will increase significantly over the next few years
The results of analytics efforts in my organization have not lived up to the hype
72% We are optimistic about the potential of analytics in my organization
69%
38% Senior management has unrealistic expectations about what analytics can do
Interest in using analytics has increased significantly over the past year
32%
67%
How to Succeed in the Future
71%
The number of “analytical innovators” that have a strategy
Analytical innovators get all management levels to use analytics (Those analytical innovators with moderate or great use of analytics)
C-level management
Senior management
General management
76%
83%
77%
“Data analytics is used
by the C-suite for providing strategic direction to the whole organization. It is also used by middle management to improve day-to-day operation of the organization.” -- A manager in an “Analytical Innovator” company
It Does
Take Time!
(How long organizations have been engaged in big data initiatives)
2 YEARS OR MORE
Analytical innovators
Analytical practitioners
Analytically challenged
32%
15%
7%
Get the full report. SOURCE: "Beyond the Hype: The Hard Work Behind Analytics Success," a 2015 report by MIT Sloan Management Review for SAS. Survey base: 2,192 executives, managers and analytics professionals.
So Do It Better
The Vanishing Competitive Edge With more companies utilizing analytics today, it’s harder to differentiate yours from the competition. Companies saying they have gained a competitive advantage from analytics: 2010 37%
2011 58%
2012 67%
2013 66%
2014 61%
2015 51%
But for many it’s still early in the game with analytics:
37%
Percentage of respondents who said the problem with gaining a competitive edge is that they have just begun to apply analytics » To do analytics better, and gain an edge, build a great team
More Data,
?
Less Insight
The majority of respondents say every year they have access to more useful data than the year before but fewer are “very effective” at gaining insights for future strategy…
2013 55% 2015 49%
2012 56% 2014 52%
The State of Analytics Today With more companies utilizing analytics today, it’s harder to differentiate yours from the competition.
38%
the number of respondents who say analytics hasn’t lived up to its hype
“The hype has been
around not only the amount of data but also around the idea that data can solve all your problems.” – Adam Leary, lead data scientist at CBS Interactive
WHERE ANALYTICS ARE GOING (Those who “strongly agree” or “agree”)
THE OPTIMISTS THE PESSIMISTS
The appetite for analytics in my organization will increase significantly over the next few years
The results of analytics efforts in my organization have not lived up to the hype
72% We are optimistic about the potential of analytics in my organization
69%
38% Senior management has unrealistic expectations about what analytics can do
Interest in using analytics has increased significantly over the past year
32%
67%
How to Succeed in the Future
71%
The number of “analytical innovators” that have a strategy
Analytical innovators get all management levels to use analytics (Those analytical innovators with moderate or great use of analytics)
C-level management
Senior management
General management
76%
83%
77%
“Data analytics is used
by the C-suite for providing strategic direction to the whole organization. It is also used by middle management to improve day-to-day operation of the organization.” -- A manager in an “Analytical Innovator” company
It Does
Take Time!
(How long organizations have been engaged in big data initiatives)
2 YEARS OR MORE
Analytical innovators
Analytical practitioners
Analytically challenged
32%
15%
7%
Get the full report. SOURCE: "Beyond the Hype: The Hard Work Behind Analytics Success," a 2015 report by MIT Sloan Management Review for SAS. Survey base: 2,192 executives, managers and analytics professionals.
