Benchmark Pricing for Temperature-Controlled LTL Success

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Benchmark Pricing for Temperature-Controlled LTL Success

An SMC3 White Paper, September 2010

E X E C U T I V E

S U M M A R Y

Today’s North American temperature-controlled shippers— including third- and fourth-party logistics service providers— aim to optimize their transportation through intelligent procurement of less-than-truckload (LTL) freight service. But shippers in the temperaturecontrolled

industry

have

no

“common benchmark” for rating LTL freight. As a result, they struggle with multiple, incompatible carrier rating and pricing systems that skew transportation planning and procurement and raise LTL costs. This white paper briefly explores the value that benchmark-based LTL pricing and rating transparency brings to temperature-controlled shippers: effective pricing and freight management across their organization, seamless North American pricing, strong shipper-carrier alliances, data accuracy and interoperability across technology systems.

An SMC3 White Paper

THE PRICING DIFFERENCE THAT MAKES ALL THE DIFFERENCE Commodities in North America are rated/priced and shipped two very different ways: 1. LTL general commodities pricing1, used by “typical” (dry) LTL carriers and shippers to price their general commodities freight services, is a class-based commodity rating system that is combined with distance-based rate scales to define a shipment’s base rate. This base is subsequently modified by discounts and adjustments determined by the end customer’s shipment profile (frequency, lane geographies,

constraints, geographic range and whether the shipment is local, regional or national. Carrier profitability is a function of their price/cost ratio and is often adjusted in the rate to or from various areas. For example, local and short-haul shipments have a higher percentage of their overall cost at the pick-up and delivery level; longer haul regional and inter-regional and transcontinental shipments have a higher percentage of cost in their line-haul activities. These cost differentials play out in individual carriers’ tariffs and introduce pricing complexity, when shippers “shop” multiple carriers for a route or a shipment transaction.

handling cost etc.) to create that end user’s price.

Each market presents

Even with class-based rating, individual carrier

carriers with unique

pricing systems vary greatly in directional rating,

operational challenges

weight groupings, minimum charge structures,

and costs, and individual

deficit calculation rules and direct versus indirect

carriers use their

service routing.

pricing to tailor their

2. Temperature-controlled commodities pricing employs rating approaches ranging from pointto-point mileage (distance) rates to commoditybased rates (pricing by specifically named product types) to pricing by shipping unit (carton, pallet, container etc.) and pricing based on trailer space used (like cube, density or linear foot). To complicate matters, these two disparate rating systems are often intermixed to accommodate specialized transportation services, like pooling or assembly and distribution.

“We chose CzarLite because of the relative economics of administration, ease of use, and transparency with our customers.” Rich Curtis, Director of Truckload Pricing, FFE

rates to ongoing market variables. As conditions and strategies change for carriers, the shipper does not always have a viable way to understand or act on carriers’ pricing changes. In addition, carriers’ businesses suffer when they are forced out of their normal areas of operation, into circuitous routes or lanes where they lose money on backhaul. Ultimately, the shipper may end up paying for some or all of carriers’ constraint-based costs—even if these costs were not incurred by the shippers’ freight.

With so much rating complexity, temperaturecontrolled shippers find it virtually impossible to analyze the scope, level, value and true costs of LTL carrier services. They suffer financial and time drains, as internal systems and staff are diverted to solve pricing and carrier selection problems and dilemmas.

BENCHMARKING = EFFECTIVE COMMERCE Organizations worldwide use benchmarks to assure they are using a “common language of commerce”: • The  average earnings of the Standard and Poor’s 500 are widely used as a financial benchmark and reference point for the health of the U.S. economy.

A CARRIER’S REALITY: WHY AN LTL DEAL MAY NOT BE WHAT IT APPEARS TO BE

•A  utomobile pricing benchmarks like Edmunds and the Kelley Blue Book provide a core service for benchmarking automobile pricing.

Carriers simply cannot supply every transportation

• L TL pricing benchmarks are built on a reliable base rate system that lets shippers benchmark multiple carriers’ pricing against a standard and are also recognized by—and compatible with—shippers’ industry partners and internal technologie

solution to every shipper. They are severely limited by their transportation network, operational

CONTINUED

page 1 September 2010

SMC³ CZARLITE®: TIME-TESTED LTL BENCHMARKING In the world of LTL shipping there are thousands

C O M M E N TA RY F RO M T H E E X P E R T S

of price combinations built upon hundreds of

Ke n M a n n i n g f r o m T C G o n LT L C o s t s

base rate systems. The unpredictability of lane-

How do temperature-controlled LT L f r e i g h t c o s t s l i n e u p w i t h s t a n d a r d LT L c o s t s ?

by-lane shipment pricing can cause even the most seasoned supply chain professional to miss savings opportunities. The foundation of effective transportation pricing is the base rate, and

A leading authority on dr y and

successful price negotiations can only occur when

t e m p e r a t u r e - c o n t r o l l e d f r e i g h t LT L a n d

that foundation is laid properly—when shippers

truckload (TL) costing, Manning notes

can benchmark the pricing of multiple carriers

t h a t u n l i ke “ d r y ” LT L , w h i c h g e n e r a l l y

using a reliable, consistent base rate system that

e m p l oy s a t e r m i n a l n e t w o r k a n d

is recognized by and compatible with industry

break bulks to aggregate freight, “the

partners and shippers’ internal technologies.

t e m p e r a t u r e - c o n t r o l l e d LT L m a r ke t h a s pool points and assembly and distribution

CzarLite is North America’s most recognized name

points, with freight delivered via TL stop-

for LTL pricing in the general commodities LTL

o f f s a n d r e g i o n a l a n d l o c a l d e l i v e r y.” I n

market and accounts for millions of LTL transactions

a d d i t i o n , h e s ay s , t e m p e r a t u r e - c o n t r o l l e d

and billions of dollars in commerce annually.

LT L f r e i g h t o f t e n m ov e s t h r o u g h a t h i r d -

Over 60 percent of the Fortune 500 companies

p a r t y a g g r e g a t o r, w h i c h i n t r o d u c e s

and 75 percent of the 50 largest logistic service

variability in how shipments are

providers use CzarLite as their LTL benchmark.

accumulated, assembled and distributed.

Over 400 carriers—including all 50 of the largest

While both temperature-controlled and dr y f r e i g h t c a r r i e r s a r e a f f e c t e d by s i m i l a r

national, multi-regional and regional LTL carriers— use CzarLite to meet their shipper-customers transportation needs. Major technology providers

costs around specific segments of their

endorse and recommend CzarLite in combination

businesses, temperature-controlled

with their own industry solutions.

carriers must also contend with added f u e l c o s t s — t h e i r l a r g e s t o u t l ay — a l o n g

Shippers who have historically used CzarLite for

w i t h wa g e s , o p e r a t i o n a l s u p p l i e s ,

benchmarking their general commodity freight

additional capital cost depreciation, taxes

have successfully transitioned their temperature-

and insurance. In addition, temperature-

controlled freight movements to CzarLite—as a

controlled carriers’ operational cost

strategic move to support their business needs,

c h a r a c t e r i s t i c s — l i ke t e m p e r a t u r e -

assure pricing transparency across all their

controlled dock space or adjacent

procurement activities, and simplify their rating

wa r e h o u s e s o r ev e n s i t t i n g i n a l o t w h i l e

and procurement processes. Unlike other base rate

running the reefer unit—need to be

systems that are biased toward a particular carrier or

t r a c ke d , f u r t h e r s t u d i e d a n d i n c o r p o r a t e d

shipper, or can introduce business risk, the CzarLite

into costing models.

base rate system is recognized and supported by carriers within the business segment and:

F i n a l l y, h e s ay s , t h e g r e a t e r c o s t a n d we i g h t o f r e e f e r t r a i l e r s i n c r e a s e o p e r a t i o n a l c o s t s a n d r e d u c e p ay l o a d s , not just for the temperature-controlled

•Performs consistently, regardless of a shipment’s origin, destination or market •Supports pricing granularity at the regional

freight but, for return loads (often

economic level, accounting for labor, tolls, taxes,

c o m p r i s e d o f d r y f r e i g h t ) , a s we l l .

weather-related costs, shipment profiles and

Manning, Kenneth. phone interview. March 15, 2010

page 2 An SMC3 White Paper

other cost that impact regional transportation markets •Maintains direction-based neutrality, except in areas of long-term chronic imbalances (Washington DC, New York City or the state of Florida, for example) • Is delivered through technology interfaces that work with leading transportation management systems, warehouse management systems, and enterprise resource planning and supply chain technologies • Is compatible with shippers’ industry partners and internal technologies • Assures that shippers secure the best LTL carrier value and service for their transportation spend

CzarLite: Total Freight Synergy with North American Carriers Over 400 carriers share CzarLite rates with their shipper-customers to: • Locate and access regional, multiregional, transcontinental and North American freight that supports their operational strengths and goals with pricing granularity that factors in state and regional labor expenses; speed, weight and load factors; freight flow and traffic congestion costs; and additional operating expenses, like access fees, time-limited road access and bypasses. • Improve their productivity when responding to shipper’s requests for pricing (RFPs) using a benchmark. Since it is the LTL standard, carriers have developed repetitive processes to support accurate and rapid responses to RFPs. • Determine shipment profiles and pricing adjustments by comparing a historical freight pricing statistics with a shipper’s market-basket statistics to obtain their target price in the lanes they want. • Rely on the independently verified SMC3 Carrier Cost Index (CCI), which tracks and quantifies carriers’ business and labor costs, assuring they receive accurate, updated information and avoid additional administrative expenses.

A FOCUS ON LTL INTELLIGENCE To periodically update CzarLite—and assure it works effectively and reliably over time—SMC3 employs a three-part strategy: 1. Our SMC3 CCI helps us track and quantify the changing labor and labor-related costs (approximately 64 percent of LTL carriers’ total expenses) and non-labor costs (approximately 36 percent of LTL carriers’ total expenses) to accurately reflect the market basket of products and services carriers consume in their operations and assure CzarLite’s accuracy. (The CCI is aligned with the statistical processes defined by the Bureau of Labor Statistics.) 2. SMC³ updates CzarLite to incorporate all annual U.S. ZIP code changes. (The U.S. Postal Service updates U.S. ZIP codes “We converted all our dry rates to several times annually: CzarLite years ago, so when we conFive-digit changes normally verted our temp-controlled truckload constitute assignment of new rates too, we had no issues. Now, our ZIP codes or elimination of temp-controlled carriers give us a existing ZIP codes, but threedifferent discount per lane for tempdigit changes have much controlled, instead of discounting per greater significance for both bracket. Except for produce carriers, all shippers and carriers, since new temp-controlled carriers will be on they reflect larger, systemic CzarLite, too.” changes in the impacted areas.) Since ZIP code pairs Marc Graff, Senior Manager, Transporare crucial for determining tation Systems and Services, SYSCO the distance component of rating a shipment, each change is thoroughly researched and adjudicated to protect the rate levels previously established for that combination of ZIP codes. This fidelity to data precision maintains CzarLite’s accuracy across current and historic rate levels. 3. A panel of economic experts confirms the accuracy of the mathematical computations and input data used to update CzarLite and makes recommendations to the update’s economic portion. The panelists—including Donald Ratajczak, Ph.D. and Irwin Silberman, Ph.D.— have an in-depth, working knowledge of the U.S. economy and the transportation industry. Their expertise helps to assure a carrier-independent CzarLite product.

CONTINUED

page 3 September 2010

THE DEMISE OF “OLD-SCHOOL” LTL PROCUREMENT— THE GROWTH OF RAPID BENEFITS Transportation costs represent an increasing portion of overall business costs today, so it’s increasingly important for shippers to ensure carrier rate competitiveness. Most importantly, savvy buyers use collaborative LTL purchasing practices supported by data standards, base rate benchmarking and automation to mitigate and overcome the challenges and risks inherent with oldschool LTL procurement practices.

C O M M E N TA RY F RO M T H E E X P E R T S

CzarLite draws from SMC ’s trade expertise and our deep understanding of LTL procurement best practices, giving shippers access to actionable benchmarking data to conduct “apples-to-apples” base rate comparisons and meet their financial and service goals. CzarLite provides tangible benefits, so shippers can:

prefer red car rier-neutral, industr y-standard car rier

3

• Simplify and standardize business processes and increase productivity and efficiency, as they move beyond spreadsheet and other rating inefficiencies to overcome the inherent challenges and risks of older LTL procurement practices; support optimal procurement and negotiations; and simplify billing, invoice processing, accounting, computer systems, procurement agreements, contracts, requests for pricing, payment and costing to achieve greater profitability and competitive pricing.

N o r b r i d g e s t u d y c o n f i r m s C z a r L i t e ’s industr y-wide impor tance Consulting fir m Norbridge Associates studied leading LTL car rier s to deter mine shipper s’ procurement practices. Norbridge found shipper s tariffs because they limit rating complexity and simplify LTL bid comparison. Norbridge also found CzarLite is the dominant industr y-wide tariff used by shipper s.

Norbridge, Inc. “LTL Pricing Effectiveness Research Study,” November 2002

CONCLUSION CzarLite offers temperature-controlled shippers the most viable price benchmarking product on the market. With unmatched economic research and data accuracy and integrity behind it, CzarLite provides supply chain partners with full rating transparency,

• Rate shipments using timely, accurate carrierindependent base rates, so they can replace or compare historic point-to-point rates with LTL and TL temperature-controlled rates; support pricing between dry and temperature-controlled freight shipments; or adjust net shipping charges by requesting a percentage discount, multi-tiered discounts, or freight all kinds (FAK) discounts, for example.

so they can develop critical, collaborative working

• Create a flexible, borderless international pricing system with standardized base rates that assure pricing stability across all North American freight, since SMC3 MexicoLite and SMC3 CanadaLite rate formats are identical to U.S. CzarLite.

carrier-shipper relationships.

relationships with their carriers and gain the economic insight they need to succeed in a competitive freight world. The all-inclusive rate system covers shipments throughout the United States and between the United States, Canada and Mexico, providing true, door-to-door base pricing. CzarLite is an industry standard that strengthens

•L  everage the neutrality of CzarLite to survey competitive pricing in regional markets, since looking for a new carrier to serve a regional distribution hub— or a single carrier or even group of carriers to support supply chain optimization initiatives—is simple with CzarLite. •E  njoy added speed and functionality with a softwareas-a-service (SaaS) delivery model that supports rapid system integration.

page 4 An SMC3 White Paper

MORE ABOUT SMC³ SMC3 is devoted to consistently raising the level of knowledge, collaboration and technological capability in the freight transportation market, using our expertise and industry connectivity to provide the best data, content, products, technology and educational services to our members, customers and associates.

Learn how simple it is to benchmark your best rates with CzarLite, and explore CzarLite companion p r o d u c t s : S M C 3 C a r r i e r C o n n e c t , S M C 3 R a t e Wa r e a n d SMC3 Bid$ense. C o n t a c t S M C 3 s a l e s t o d ay a t 8 0 0 - 8 4 5 - 8 0 9

Copyright © 2010 SMC3. All rights reserved. SMC3 is a trade name and a registered trademark; the SMC3 logo and CzarLite are registered trademarks; and CanadaLite and MexicoLite are trademarks of Southern Motor Carriers Association, Inc. Other brand and product names are the property of their respective owners. PI# 15088-L

page 5 September 2010

AT L A N TA H E A D Q U A R T E R S

500 Westpark Drive Peachtree City, GA 30269 phone 770.486.5800 800.845.8090 www.smc3.com