BIG DATA; PROFILING YOUR MOBILE CUSTOMERS
BIG DATA; PROFILING YOUR MOBILE CUSTOMERS
Mobile Intelligence Review: Edition 2
An Introduction
Mobile Intelligence Review: Edition 2 2
Contents
Mobile Intelligence Review: Edition 2 3
Big Data; an Overview
Mobile Intelligence Review: Edition 2 4
Mobile Business
Mobile Intelligence Review: Edition 2 5
Customer Journey Development
SMARTPHONES ARE TODAY’S KEY COMMUNICATION DEVICE
Mobile Intelligence Review: Edition 2 6
The Lay of the Land
Texts have now surpassed traditional phone calls and meeting face to face…
Mobile Intelligence Review: Edition 2 7
The Unstoppable Force
(Qualcomm)
Mobile Intelligence Review: Edition 2 8
Maximum Messaging
Mobile Intelligence Review: Edition 2 9
Maximum Messaging
Mobile Intelligence Review: Edition 2 10
Maximum Messaging
• • • • •
Mobile Intelligence Review: Edition 2 11
IT’S WHAT HAPPENS WHEN
BIG IT’SDATA WHAT HAPPENS WHEN MEETS BIGA DATA
BIG IDEA. MEETS A
BIG IDEA.
Welcome to Acxiom Audience Welcome to Acxiom Audience Operating System. This innovative Operating System. This innovative new platform brings together the new platform brings together the richest consumer data you’ve ever richest consumer data you’ve ever seen seen – online and offline – then – online and offline – then lets lets you viewyour your audience as you view audience as never neverbefore. before. powerful, WithWith powerful, pre-loaded pre-loaded apps, you can tweak apps, you can tweak your campaign, your audience campaign, andaudience media mix and – and media mix – and simulate simulate results before results a youbefore spend a you dime.spend It dime.truly It truly gives gives you theyou the THE WORLD’S power to totransform power transform your MOST POWERFUL marketing. your marketing. MARKETING
PLATFORM IS HERE
VISIT
Acxiom is Multi-channel Partner of
aos.acxiom.com
WANT TO
Data, Insight, Action!
• • • • • •
Mobile Intelligence Review: Edition 2 12
Introduction to Intelligence
Mobile Intelligence Review: Edition 2 13
Understanding the Market
Mobile Intelligence Review: Edition 2 14
Understanding the Market
Mobile Intelligence Review: Edition 2 15
Understanding the Market
Mobile Intelligence Review: Edition 2 16
Reduced Costs; Increased Results
Mobile Intelligence Review: Edition 2 17
Understanding the Consumer
Mobile Intelligence Review: Edition 2 18
Understanding the Consumer
Mobile Intelligence Review: Edition 2 19
Understanding the Consumer
Mobile Intelligence Review: Edition 2 20
Understanding the Consumer
Mobile Intelligence Review: Edition 2 21
Value to your Business • • •
• •
• • • •
Mobile Intelligence Review: Edition 2 22
Mobile Intelligence Review: Edition 2
An Introduction
Mobile Intelligence Review: Edition 2 2
Contents
Mobile Intelligence Review: Edition 2 3
Big Data; an Overview
Mobile Intelligence Review: Edition 2 4
Mobile Business
Mobile Intelligence Review: Edition 2 5
Customer Journey Development
SMARTPHONES ARE TODAY’S KEY COMMUNICATION DEVICE
Mobile Intelligence Review: Edition 2 6
The Lay of the Land
Texts have now surpassed traditional phone calls and meeting face to face…
Mobile Intelligence Review: Edition 2 7
The Unstoppable Force
(Qualcomm)
Mobile Intelligence Review: Edition 2 8
Maximum Messaging
Mobile Intelligence Review: Edition 2 9
Maximum Messaging
Mobile Intelligence Review: Edition 2 10
Maximum Messaging
• • • • •
Mobile Intelligence Review: Edition 2 11
IT’S WHAT HAPPENS WHEN
BIG IT’SDATA WHAT HAPPENS WHEN MEETS BIGA DATA
BIG IDEA. MEETS A
BIG IDEA.
Welcome to Acxiom Audience Welcome to Acxiom Audience Operating System. This innovative Operating System. This innovative new platform brings together the new platform brings together the richest consumer data you’ve ever richest consumer data you’ve ever seen seen – online and offline – then – online and offline – then lets lets you viewyour your audience as you view audience as never neverbefore. before. powerful, WithWith powerful, pre-loaded pre-loaded apps, you can tweak apps, you can tweak your campaign, your audience campaign, andaudience media mix and – and media mix – and simulate simulate results before results a youbefore spend a you dime.spend It dime.truly It truly gives gives you theyou the THE WORLD’S power to totransform power transform your MOST POWERFUL marketing. your marketing. MARKETING
PLATFORM IS HERE
VISIT
Acxiom is Multi-channel Partner of
aos.acxiom.com
WANT TO
Data, Insight, Action!
• • • • • •
Mobile Intelligence Review: Edition 2 12
Introduction to Intelligence
Mobile Intelligence Review: Edition 2 13
Understanding the Market
Mobile Intelligence Review: Edition 2 14
Understanding the Market
Mobile Intelligence Review: Edition 2 15
Understanding the Market
Mobile Intelligence Review: Edition 2 16
Reduced Costs; Increased Results
Mobile Intelligence Review: Edition 2 17
Understanding the Consumer
Mobile Intelligence Review: Edition 2 18
Understanding the Consumer
Mobile Intelligence Review: Edition 2 19
Understanding the Consumer
Mobile Intelligence Review: Edition 2 20
Understanding the Consumer
Mobile Intelligence Review: Edition 2 21
Value to your Business • • •
• •
• • • •
Mobile Intelligence Review: Edition 2 22
