Brand Style Guide Brand Style Guide
Brand Style Guide May 2009
Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
table of contents Introduction
3
The uTest Logo
4
Usage
5
Brand Colors
6
The uTest Orb
7
The uTest Mascot Family
8
The uTest Icon Family
9
2 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
introduction The following guidelines have been developed to build a strong and consistent identity for the uTest, Inc. brand in all written and visual communications. The components of each of the brandmarks have been provided and the basic standards for using them correctly and effectively have been carefully outlined.
Communicating the uTest Brand The uTest core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other uTest brand elements. Proper usage is important to ensure the quality of the experience of every uTest customer and potential customer. The brand elements include: The uTest logo, the uTest orb, the uTest bug, and the uTest alien.
3 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest logo A minimum amount of clear space must surround the uTest brandmark to ensure that it is legible and instantly recognizable. The height of the “u” in the uTest logo defines the minimum clear space required around the brandmark. Do not print graphics, rules, typography or other elements in this area.
uTest Blue
uTest Gray
PMS 632 C92 M0 Y15 K5 R109 G193 B79 HEX #67B64A
80% Black R51 G51 B51 HEX #333333
4 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
usage Text Use When the name “uTest” appears in body copy, set it in the typeface used for that specific copy, and not in the style of the uTest logo. Do not set the uTest name in all caps and do not capitalize the letter “u”. Capitalize only the “T” and do not add a space between the “u” and the “T”. Never make “uTest” two words or hyphenated.
Incorrect Brandmark Use Apply the uTest brandmark correctly to ensure that its visual impact and overall integrity are not diluted or compromised. Do not alter, redraw, or reconfigure the brandmark. Always use the mark as a single unit and reproduce it from approved electronic artwork.
Never distort the brandmark.
Never change the font in “uTest”.
Never change the case of the letters.
Never remove the gradient or shine from the orb.
Never use the logo without the register mark.
Never change the color of the logo elements or add a stroke.
Never change the color of the orb.
Never use just the orb and “u”.
5 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
brand colors Primary: uTest Bright blue PMS 632 C89 M18 Y20 K0 r0 g168 b203 #00a8cc
dark gray 80% Black r51 g51 b51 #333333
uTest Green PMs 369 r109 g193 b79 #67b64a
Secondary: Purple C33 M100 Y5 K0 r175 g29 b135 #af1d87
Bright green C31 M1 Y100 k0 R190 G214 B0 #bed600
Light Green C5 M0 Y15 K0 r242 g248 b222 #f2f8de
Light gray C5 M4 Y4 K0 R238 G238 B238 #EEEEEE
6 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest orb Using the Orb by itself When using the orb on it’s own we recommend using this “perfectly round’ version of the orb versus the one found in the brandmark.
7 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest mascot family The uTest bug The uTest bug can be used on all mediums of communications. The bug is currently used throughout the uTest site.
The uTest alien The uTest alien can be used on all mediums of communications and is used to represent testers. The alien is currently used throughout the uTest site and can be found on pages relating to the testers.
8 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest icon family The uTest icon family represents the type of testing the uTest testers provide. This includes testing for web applications, mobile applications, gaming applications, and desktop applications. A simpler, knockout version is used on the homepage and on subsequent pages of the uTest site the bright blue version of the icon is used.
knockout icons (used on homepage)
9 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
table of contents Introduction
3
The uTest Logo
4
Usage
5
Brand Colors
6
The uTest Orb
7
The uTest Mascot Family
8
The uTest Icon Family
9
2 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
introduction The following guidelines have been developed to build a strong and consistent identity for the uTest, Inc. brand in all written and visual communications. The components of each of the brandmarks have been provided and the basic standards for using them correctly and effectively have been carefully outlined.
Communicating the uTest Brand The uTest core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other uTest brand elements. Proper usage is important to ensure the quality of the experience of every uTest customer and potential customer. The brand elements include: The uTest logo, the uTest orb, the uTest bug, and the uTest alien.
3 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest logo A minimum amount of clear space must surround the uTest brandmark to ensure that it is legible and instantly recognizable. The height of the “u” in the uTest logo defines the minimum clear space required around the brandmark. Do not print graphics, rules, typography or other elements in this area.
uTest Blue
uTest Gray
PMS 632 C92 M0 Y15 K5 R109 G193 B79 HEX #67B64A
80% Black R51 G51 B51 HEX #333333
4 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
usage Text Use When the name “uTest” appears in body copy, set it in the typeface used for that specific copy, and not in the style of the uTest logo. Do not set the uTest name in all caps and do not capitalize the letter “u”. Capitalize only the “T” and do not add a space between the “u” and the “T”. Never make “uTest” two words or hyphenated.
Incorrect Brandmark Use Apply the uTest brandmark correctly to ensure that its visual impact and overall integrity are not diluted or compromised. Do not alter, redraw, or reconfigure the brandmark. Always use the mark as a single unit and reproduce it from approved electronic artwork.
Never distort the brandmark.
Never change the font in “uTest”.
Never change the case of the letters.
Never remove the gradient or shine from the orb.
Never use the logo without the register mark.
Never change the color of the logo elements or add a stroke.
Never change the color of the orb.
Never use just the orb and “u”.
5 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
brand colors Primary: uTest Bright blue PMS 632 C89 M18 Y20 K0 r0 g168 b203 #00a8cc
dark gray 80% Black r51 g51 b51 #333333
uTest Green PMs 369 r109 g193 b79 #67b64a
Secondary: Purple C33 M100 Y5 K0 r175 g29 b135 #af1d87
Bright green C31 M1 Y100 k0 R190 G214 B0 #bed600
Light Green C5 M0 Y15 K0 r242 g248 b222 #f2f8de
Light gray C5 M4 Y4 K0 R238 G238 B238 #EEEEEE
6 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest orb Using the Orb by itself When using the orb on it’s own we recommend using this “perfectly round’ version of the orb versus the one found in the brandmark.
7 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest mascot family The uTest bug The uTest bug can be used on all mediums of communications. The bug is currently used throughout the uTest site.
The uTest alien The uTest alien can be used on all mediums of communications and is used to represent testers. The alien is currently used throughout the uTest site and can be found on pages relating to the testers.
8 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
the uTest icon family The uTest icon family represents the type of testing the uTest testers provide. This includes testing for web applications, mobile applications, gaming applications, and desktop applications. A simpler, knockout version is used on the homepage and on subsequent pages of the uTest site the bright blue version of the icon is used.
knockout icons (used on homepage)
9 Boston Interactive | 529 Main Street, Suite 210 | Charlestown, MA 02129
