Brand Style Guide
Brand Style Guide
Table of Contents
Brand & Mission
1
Brand Personality
2
Logo
3
Clear Space
5
Incorrect Use
6
Color
7
Fonts
8
Co-Branding
9
Brand Bigcommerce is an e-commerce platform that powers more than 35,000 stores around the globe. It provides all the tools to create a successful online store, including a securely hosted site, shopping cart, product catalog, design themes and built-in marketing and SEO tools.
Mission Be the #1 e-commerce provider in the world by creating and delivering software that changes people's lives.
1
Brand Personality The brand personality describes the tone and manner of the Bigcommerce brand that we want to communicate, in both the things we say and also in the interactions we have with customers
Aspirational
and other key audiences.
Believable Friendly Successful 2
Logo The Bigcommerce logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used
The Bigcommerce standard logo with tagline
consistently in the proper, approved forms.
The Bigcommerce standard logo without tagline
The “B” logo
3
Logo on Bigcommerce blue
Logo on black
Logo on dark gray
Logo on light gray
4
Clear Space The Bigcommerce logo must be surrounded on all sides by the specified clear space to separate it distinctly from any other graphic
X
X
X
X
elements. This clear space and separation from other elements provides graphic impact and preserves the integrity of the logo.
C L E A R S PAC E
X
X
X
X
C L E A R S PAC E
5
Incorrect use
1.
2.
3.
4.
5.
6.
7.
8.
Do not alter the Bigcommerce logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.
6
Color
Core Palette
Color helps define the brand. It sets tone and sends a message. The use of color in all applications must appear consistent throughout production and fabrication media.
Pantone 632
Pantone 382
Outlined below are the color values for the
R: 0 G: 171 B: 201
R: 188 G: 211 B: 63
primary colors in the Bigcommerce Brand.
C: 0 M: 171 Y: 201 K: 201
C: 47 M: 0 Y: 94 K: 0
Hex #00ABC9
Hex #BCD33F
These values should be used as a reference when choosing colors for printed media, online usage and signage. Print vendors should match color chips from
Secondary Palette
the most recent Pantone® Matching System. Paper type and finish should be consistent throughout all printed & web materials to support corporate colors. Pantone Pro Black
Pantone 424
Pantone
Pantone
R: 34 G: 34 B: 34
R: 119 G: 119 B: 119
R: 226 G: 231 B: 231
R: 67 G: 77 B: 85
C: 0 M: 0 Y: 0 K: 100
C: 0 M: 0 Y: 0 K: 70
C: 10 M: 5 Y: 6 K: 0
C: 73 M: 59 Y: 51 K: 34
Hex #222222
Hex #777777
Hex #e2e7e7
Hex #424d55
Pantone 539
Pantone 377
Pantone 165
R: 17 G: 68 B: 95
R: 154 G: 164 B: 45
R: 255 G: 78 B: 0
C: 100 M: 68 Y: 7 K: 28
C: 53 M: 0 Y: 96 K: 0
C: 0 M: 80 Y: 94 K: 1
Hex #11445F
Hex #91A42D
Hex #FF4E00
7
Fonts
Headings (40px)
Typography plays a key psychological role in
Open Sans
how people view our brand. It’s important the Bigcommerce brand to have a consistant visual representation in print, online and
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.
Sub-headings (24px) & Body copy (16px) Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Script Follow You into the World
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
8
Co-Branding
Horizontal
Co-branding guidelines illustrate the correct usage of the Bigcommerce brand as it appears in partnership relationships.
Vertical
9
Thank you.
Table of Contents
Brand & Mission
1
Brand Personality
2
Logo
3
Clear Space
5
Incorrect Use
6
Color
7
Fonts
8
Co-Branding
9
Brand Bigcommerce is an e-commerce platform that powers more than 35,000 stores around the globe. It provides all the tools to create a successful online store, including a securely hosted site, shopping cart, product catalog, design themes and built-in marketing and SEO tools.
Mission Be the #1 e-commerce provider in the world by creating and delivering software that changes people's lives.
1
Brand Personality The brand personality describes the tone and manner of the Bigcommerce brand that we want to communicate, in both the things we say and also in the interactions we have with customers
Aspirational
and other key audiences.
Believable Friendly Successful 2
Logo The Bigcommerce logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used
The Bigcommerce standard logo with tagline
consistently in the proper, approved forms.
The Bigcommerce standard logo without tagline
The “B” logo
3
Logo on Bigcommerce blue
Logo on black
Logo on dark gray
Logo on light gray
4
Clear Space The Bigcommerce logo must be surrounded on all sides by the specified clear space to separate it distinctly from any other graphic
X
X
X
X
elements. This clear space and separation from other elements provides graphic impact and preserves the integrity of the logo.
C L E A R S PAC E
X
X
X
X
C L E A R S PAC E
5
Incorrect use
1.
2.
3.
4.
5.
6.
7.
8.
Do not alter the Bigcommerce logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.
6
Color
Core Palette
Color helps define the brand. It sets tone and sends a message. The use of color in all applications must appear consistent throughout production and fabrication media.
Pantone 632
Pantone 382
Outlined below are the color values for the
R: 0 G: 171 B: 201
R: 188 G: 211 B: 63
primary colors in the Bigcommerce Brand.
C: 0 M: 171 Y: 201 K: 201
C: 47 M: 0 Y: 94 K: 0
Hex #00ABC9
Hex #BCD33F
These values should be used as a reference when choosing colors for printed media, online usage and signage. Print vendors should match color chips from
Secondary Palette
the most recent Pantone® Matching System. Paper type and finish should be consistent throughout all printed & web materials to support corporate colors. Pantone Pro Black
Pantone 424
Pantone
Pantone
R: 34 G: 34 B: 34
R: 119 G: 119 B: 119
R: 226 G: 231 B: 231
R: 67 G: 77 B: 85
C: 0 M: 0 Y: 0 K: 100
C: 0 M: 0 Y: 0 K: 70
C: 10 M: 5 Y: 6 K: 0
C: 73 M: 59 Y: 51 K: 34
Hex #222222
Hex #777777
Hex #e2e7e7
Hex #424d55
Pantone 539
Pantone 377
Pantone 165
R: 17 G: 68 B: 95
R: 154 G: 164 B: 45
R: 255 G: 78 B: 0
C: 100 M: 68 Y: 7 K: 28
C: 53 M: 0 Y: 96 K: 0
C: 0 M: 80 Y: 94 K: 1
Hex #11445F
Hex #91A42D
Hex #FF4E00
7
Fonts
Headings (40px)
Typography plays a key psychological role in
Open Sans
how people view our brand. It’s important the Bigcommerce brand to have a consistant visual representation in print, online and
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.
Sub-headings (24px) & Body copy (16px) Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Script Follow You into the World
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
8
Co-Branding
Horizontal
Co-branding guidelines illustrate the correct usage of the Bigcommerce brand as it appears in partnership relationships.
Vertical
9
Thank you.
