BUSINESS PUBLICATION CIRCULATION ...
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.
Two Corporate Drive, Ninth Floor Shelton, CT USA 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900
No. 401/12-09
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2009 (Including Supplementary Data)
Scranton Gillette Communications Inc. 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel.: (847) 391-1000 Fax: (847) 390-0408 www.roadsbridges.com [email protected]
www.bpaww.com
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media-as well as more than 2,600 advertiser and agency members.
Official Publication of: None Established: 1951 Issues per Year: 12 FIELD SERVED ROADS & BRIDGES serves contractors, engineers and consulting engineers, officials, superintendents of streets & other street maintenance personnel, contractors involved with highways, bridges, tunnels, viaducts and airport paving in state, county, city, township, municipal, federal and special road districts.
Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are appointed or elected officials and engineers in state, county, city, township, municipal, federal and special road districts. Also qualified are contracting firms, consulting engineers and other titled and non–titled personnel in the field served. PURPOSE This supplementary statement contains an analysis of respondents who in the performance of their job have the authority to specify, select or approve acquisition of items listed herein and an analysis of respondents who have indicated that their firm's business is contracting or consulting engineering and the activities their firm is involved in.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
Total Qualified
Copies
Other Paid Circulation___________ Advertiser and Agency __________ Rotated or Occasional __________ Allocated for Trade Shows and Conventions ______________ Digital _______________________ All Other______________________ TOTAL
229 1,691 50 642 2,612
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
60,054
100.0
60,054
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Multi-Copy Same Addressee_______
-
-
-
-
-
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
60,054
100.0
60,054
100.0
-
-
Number Removed
Number Added
Qualified Non-Paid
Qualified Paid
Total Qualified
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Number Removed
Number Added
July _____________
243
August __________
September_______
Qualified Non-Paid
Qualified Paid
Total Qualified
2009 Issue
221
60,056
October _________
81
79
60,044
246
252
60,062
November _______
199
205
60,050
371
355
60,046
December _______
256
273
60,067
TOTAL
1,396
1,385
1
www.bpaww.com
Roads & Bridges / December 2009
2009 Issue
Roads & Bridges / December 2009 7. AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended: Total Audit Average Qualified: _________ Qualified Non-Paid: _ Qualified Paid: _____ Post Expire Copies included in Paid Circulation: ________ Average Annual Order Price:_____________
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January July June December 2008 2008
JanuaryJune 2009
July December 2009*
2006
2007
60,057 60,057 -
60,059 60,059 -
60,058 60,058 -
60,066 60,066 -
60,069 60,069 -
60,054 60,054 -
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
8. PAID CIRCULATION DATA **NC
Average Annual Subscription Order Price for the Period. (includes promotional incentive value, if any)
12
Issues Per Year
**NC
All Single Copy Sales Prices for the Period
**NC
Renewal Rate of Paid Subscribers (Optional)
*NOTE: July – December 2009 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. 9. ADDITIONAL DATA PARAGRAPHS 5 & 6 ARE NOT REQUIRED. QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Rick Schwer, Vice President/Group Publisher Mike Serino, Director of Circulation (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
www.bpaww.com
Date signed
January 25, 2010
State
Illinois
County
Cook
Received by BPA Worldwide
January 25, 2010
Type
PSJ
ID Number
R049S0D9
Copyright © 2009 BPA Worldwide. All rights reserved.
Recycled Paper
Roads & Bridges / December 2009
Roads & Bridges / December 2009
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 This issue is -% or 5 copies below the average average of the other 5 issues reported in Paragraph two. This publication conforms to the uniform business/industry breakout which was developed by the BPA Worldwide advertiser, agency and publisher committee for the Roads, Streets & Bridges: Maintenance, Repair & Construction Market in June 1985, revised July 1991 and November 1996, requiring participating publications to report their circulation on a comparable basis by December 1996. A copy of the comparability brochure can be obtained by BPA Worldwide. CLASSIFICATION BY TITLE
TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
GOVERNMENT ADMINISTRATION OFFICIALS (A)
CORPORATE MANAGEMENT (B)
OPERATIONS (C)
ENGINEERING (D)
TECHNICAL (E)
MARKETING (F)
OTHER TITLED AND NON–TITLED PERSONNEL (G)
______
7,537
12.6
3,066
224
2,013
1,806
257
16
155
2. Township, Town and Special District (with Road Jurisdiction) ________________________
1,606
2.7
785
55
498
190
30
5
43
___________
3,994
6.7
1,661
126
898
1,079
129
3
98
_____________
6,407
10.7
1,600
275
1,062
2,914
398
8
150
5. Federal _________________________
1,159
1.8
280
46
141
565
77
6
44
Sub–Total Copies To Government (All Levels)
20,703
34.5
7,392
726
4,612
6,554
891
38
490
______________________
20,591
34.3
-
12,790
3,910
1,292
282
404
1,913
7. Consulting Engineering ________________
16,535
27.5
-
4,909
1,276
9,144
612
212
382
_______________________
2,221
3.7
-
815
578
57
38
217
516
Sub–Total
39,347
65.5
-
18,514
5,764
10,493
932
833
2,811
TOTAL QUALIFIED CIRCULATION
60,050
100.0
7,392
19,240
10,376
17,047
1,823
871
3,301
PERCENT
100.0
12.3
32.0
17.3
28.4
3.0
1.5
5.5
1. Municipal Government (Metros, Cities)
3. County (With Road Jurisdiction)
4. State (Highway & Toll Road)
6. Contractors
8. Producers
(A) Mayor, City/Town/Village Manager, Administrator, Commissioner, Council Member, Director, Public Works, Health, Service, Safety Officials, City/County/District Engineer, Airport Manager. (B) President, CEO, Chairman, Owner, Partner, Exec/Senior VP, VP, Secretary, Treasurer, Financial Officer, Financial, Purchasing Manager. (C) General Manager, Director, VP, Manager, Supt. of Streets, Highway/Road Supt., Project Engineer, Maint. Supt., Supervisor, Foreman, Chief Operator, Equipment Operator. (D) VP, Director, Managing, Chief, Senior, Staff, Sanitary, Design, Mechanical, Electrical, Maintenance, Civil, Structural, Field, Construction, Environmental, EPA, Safety, Traffic, Highway, Road, Consulting. (E) Research, Scientist, Biologist, Chemist, Analyst, Environmental and Pollution Control Spec., Tech. Mgr., Supt., Supv. Foreman. (F) Marketing & Sales. (G) Other titled and non-titled personnel.
SUPPLEMENTARY DATE FOR ISSUE OF NOVEMBER 2009 This is an analysis of the 27,537 or 74.2% recipients that responded to the categories listed below. Question 2. If your firm is an independent contractor or consulting engineering firm, please check all activities in which your firm is involved. (See questionnaire used to elicit these data on the back page of this report). Since any one respondent may have checked more than one response, the totals for each of these items should not be added together, as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only. STREETS, HIGHWAYS, NUMBER OF RESPONDENTS ROADS, BRIDGES, LIGHTING, WHO AIRPORT VIADUCTS, ROADSIDE EARTHMOVING SIGNING OR LIGHT MASS RAIL TRANSIT TOTAL PERCENT RESPONDED TO PAVEMENTS TUNNELS MAINTENANCE EXCAVATING SAFETY BUSING QUALIFIED OF TOTAL QUESTION (A) (C) (D) (F) (G) (H) BUSINESS & INDUSTRY (B) (E) 1. Contractors _______
20,591
55.5
13,351
10,272
6,558
4,774
9,707
3,447
343
302
51
_
16,535
44.5
14,186
12,798
10,493
4,443
7,334
7,450
1,109
1,054
373
TOTAL
37,126
100.0
27,537
23,070
17,051
9,217
17,041
10,897
1,452
1,356
424
2. Consulting Engineers
www.bpaww.com
2
3
www.bpaww.com
Roads & Bridges / December 2009
Roads & Bridges / December 2009
SUPPLEMENTARY DATA FOR ISSUE OF NOVEMBER 2009 This is an analysis of the 37,924 or 63.2% recipients that responded to the categories listed below. Question 3. BUYING AUTHORITY: In the performance of my job, I have the authority to specify, select or approve acquisition of the following: (Please check all that apply). (See questionnaire used to elicit these data on the back page of this report). Since any one respondent may have checked more than one response, the totals for each of these items should not be added together, as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only.
ALL PAVING, PLANNING AND RECYCLING EARTH MOVING, EQUIPMENT EXCAVATING, SYSTEMS NUMBER OF RESPONDENTS GRADING AND INCLUDING WHO RELATED BREAKERS AND EQUIPMENT COMPACTORS RESPONDED TO QUESTION (A) (B)
LIFTING AND HOISTING EQUIPMENT FOR SHOP AND/OR FIELD (C)
ROAD MAINTENANCE EQUIPMENT, MOWERS, PLOWS, SWEEPERS, SPREADERS & ACCESSORIES (D)
LIGHTING, POLES, POSTS, STRIPING, SIGNS AND COMPRESSORS, SUPPORTS, WELDING ROAD ENGINES, CONSTRUCTION AND OTHER EQUIPMENT, COMPONENTS, MATERIALS, ROAD AND GENERATORS, PARTS, WORKSTATION TRAFFIC PUMPS AND S, PRINTERS, INCLUDING EQUIPMENT ADDITIVES, SAFETY OTHER MAINTENANCE, PLOTTERS, BRIDGE AND EMULSIONS, EQUIPMENT GENERAL TOOLS, VIADUCT PERIPHERALS AND ITS UTILITY TRUCKS, SEALANTS, HERBICIDES, REPLACEMENT BRIDGE DECK STRUCTURAL AND SOFTWARE TRAILERS AND SURFACE APPLICATORS TECHNOLOGY/ EQUIPMENT ELEMENTS, AND RAIL COMPONENTS (INCLUDING EQUIPMENT HAULING TREATMENTS, AND EQUIPMENT FOR SHOP AND CROSSING AND CAD, GIS AND LEASING/ SERVICES AND/OR FIELD LUBRICANTS SCHEDULING) EQUIPMENT GEOTEXTILES CHEMICALS PADS MATERIALS RENTAL (E) (F) (G) (H & R) (I) (J) (K) (M) (L) (O)
FINANCING/ INSURANCE (P)
DESIGN/ STORMWATER/ CONSULTING/ EROSION ENGINEERING CONTROL SERVICES PRODUCTS (Q) (S)
BUSINESS & INDUSTRY
TOTAL QUALIFIED
PERCENT OF TOTAL
1. Public Officials (Government) __________
20,703
34.5
14,187
7,535
6,971
6,416
8,157
7,705
9,653
5,663
9,188
6,827
6,056
5,453
5,477
6,539
6,387
2,788
7,450
5,186
____________________
20,591
34.3
12,057
8,914
6,898
7,201
6,428
8,785
7,719
3,853
5,780
7,741
6,856
4,165
4,454
6,380
7,533
5,771
4,743
2,899
3. Consulting Engineers_______________
16,535
27.5
11,256
2,917
2,725
2,066
1,875
1,927
5,615
1,923
5,550
1,932
1,527
3,588
4,170
5,196
2,428
2,028
8,346
2,689
_____________________
2,221
3.7
424
169
139
185
146
208
182
76
149
176
172
79
100
194
186
133
136
102
60,050
100.0
37,924
19,535
16,733
15,868
16,606
18,625
23,169
11,515
20,667
16,676
14,611
13,285
14,201
18,309
16,534
10,720
20,675
10,876
2. Contractors
4. Producers
TOTAL
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 State & Zip Code Total Qualified Percent
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 Qualified Within QUALIFICATION SOURCE
1 Year
2 Years
3 Years
Direct Request:___________________________________________________________ Request from recipient’s company: __________________________________________ Membership Benefit: ______________________________________________________ Communication from recipient or recipient’s company (other than request): ________ TOTAL – Sources other than above (listed alphabetically): _______________________ Association rosters and directories __________________________________________ Business directories ______________________________________________________ Manufacturer’s, distributor’s, and wholesaler’s lists ____________________________ Other sources ___________________________________________________________ VI. Single Copy Sales: ________________________________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
48,034 861 16 2,508 1,063 1,445 51,419 85.6
8,128 503 8,631 14.4
-
I. II. III. IV. V.
Qualified Non-Paid
Qualified Paid
Total Qualified 56,162 1,364 16 2,508 1,063 1,445 60,050 100.0
Percent 93.5 2.3 4.2 1.8 2.4 100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 Qualified Non-Paid
MAILING ADDRESS Individuals by name and title and/or function _________________________________________________________________ Individuals by name only ___________________________________________________________________________________ Titles or functions only _____________________________________________________________________________________ Company names only _____________________________________________________________________________________ Multi-Copy Same Addressee copies __________________________________________________________________________ Single Copy Sales _________________________________________________________________________________________ TOTAL QUALIFIED CIRCULATION
www.bpaww.com
4
Qualified Paid
Total Qualified
Percent
57,518 2,264 219 49 60,050
95.8 3.7 0.4 0.1 100.0
039-049 Maine ____________________________ 030-038 New Hampshire _____________________ 050-059 Vermont __________________________ 010-027 Massachusetts _____________________ 028-029 Rhode Island _______________________ 060-069 Connecticut ________________________ NEW ENGLAND 100-149 New York __________________________ 070-089 New Jersey ________________________ 150-196 Pennsylvania _______________________ MIDDLE ATLANTIC 430-459 Ohio _____________________________ 460-479 Indiana ___________________________ 600-629 Illinois ____________________________ 480-499 Michigan __________________________ 530-549 Wisconsin _________________________ EAST NO. CENTRAL 550-567 Minnesota _________________________ 500-528 Iowa _____________________________ 630-658 Missouri __________________________ 580-588 North Dakota_______________________ 570-577 South Dakota ______________________ 680-693 Nebraska _________________________ 660-679 Kansas ___________________________ WEST NO. CENTRAL 197-199 Delaware __________________________ 206-219 Maryland __________________________ 200-205 Washington, DC _____________________ 220-246 Virginia ___________________________ 247-268 West Virginia _______________________ 270-289 North Carolina ______________________ 290-299 South Carolina _____________________ 300-319 Georgia ___________________________ 320-349 Florida ____________________________ SOUTH ATLANTIC
389 428 173 1,610 239 845 3,684 3,284 1,830 3,236 8,350 2,670 1,286 3,147 1,913 1,533 10,549 1,265 1,014 1,552 274 348 589 841 5,883 162 1,107 130 1,784 387 1,616 678 1,370 3,135 10,369
6.1
13.9
17.6
9.8
17.3
5
State & Zip Code
Total Qualified
400-427 Kentucky __________________________ 370-385 Tennessee _________________________ 350-369 Alabama __________________________ 386-397 Mississippi _________________________ EAST SO. CENTRAL 716-729 Arkansas __________________________ 700-714 Louisiana __________________________ 730-749 Oklahoma _________________________ 750-799 Texas _____________________________ WEST SO. CENTRAL 590-599 Montana __________________________ 832-838 Idaho _____________________________ 820-831 Wyoming __________________________ 800-816 Colorado __________________________ 870-884 New Mexico ________________________ 850-865 Arizona ___________________________ 840-847 Utah ______________________________ 889-898 Nevada ___________________________ MOUNTAIN 995-999 Alaska ____________________________ 980-994 Washington ________________________ 970-979 Oregon ____________________________ 900-961 California __________________________ 967-968 Hawaii ____________________________ PACIFIC UNITED STATES 969 & 004-009 U.S. Territories ________________ Canada ___________________________________ Mexico ___________________________________ Other International __________________________ APO/FPO _________________________________
774 905 733 479 2,891 421 672 610 3,772 5,475 424 434 258 1,371 347 826 423 362 4,445 217 1,225 838 4,015 232 6,527 58,173 158 1,689 16 2 12
TOTAL QUALIFIED CIRCULATION
60,050
Percent
4.8
9.1
7.4
10.9 96.9
100.0
www.bpaww.com
Two Corporate Drive, Ninth Floor Shelton, CT USA 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900
No. 401/12-09
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2009 (Including Supplementary Data)
Scranton Gillette Communications Inc. 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel.: (847) 391-1000 Fax: (847) 390-0408 www.roadsbridges.com [email protected]
www.bpaww.com
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media-as well as more than 2,600 advertiser and agency members.
Official Publication of: None Established: 1951 Issues per Year: 12 FIELD SERVED ROADS & BRIDGES serves contractors, engineers and consulting engineers, officials, superintendents of streets & other street maintenance personnel, contractors involved with highways, bridges, tunnels, viaducts and airport paving in state, county, city, township, municipal, federal and special road districts.
Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are appointed or elected officials and engineers in state, county, city, township, municipal, federal and special road districts. Also qualified are contracting firms, consulting engineers and other titled and non–titled personnel in the field served. PURPOSE This supplementary statement contains an analysis of respondents who in the performance of their job have the authority to specify, select or approve acquisition of items listed herein and an analysis of respondents who have indicated that their firm's business is contracting or consulting engineering and the activities their firm is involved in.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
Total Qualified
Copies
Other Paid Circulation___________ Advertiser and Agency __________ Rotated or Occasional __________ Allocated for Trade Shows and Conventions ______________ Digital _______________________ All Other______________________ TOTAL
229 1,691 50 642 2,612
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
60,054
100.0
60,054
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Multi-Copy Same Addressee_______
-
-
-
-
-
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
60,054
100.0
60,054
100.0
-
-
Number Removed
Number Added
Qualified Non-Paid
Qualified Paid
Total Qualified
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Number Removed
Number Added
July _____________
243
August __________
September_______
Qualified Non-Paid
Qualified Paid
Total Qualified
2009 Issue
221
60,056
October _________
81
79
60,044
246
252
60,062
November _______
199
205
60,050
371
355
60,046
December _______
256
273
60,067
TOTAL
1,396
1,385
1
www.bpaww.com
Roads & Bridges / December 2009
2009 Issue
Roads & Bridges / December 2009 7. AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended: Total Audit Average Qualified: _________ Qualified Non-Paid: _ Qualified Paid: _____ Post Expire Copies included in Paid Circulation: ________ Average Annual Order Price:_____________
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January July June December 2008 2008
JanuaryJune 2009
July December 2009*
2006
2007
60,057 60,057 -
60,059 60,059 -
60,058 60,058 -
60,066 60,066 -
60,069 60,069 -
60,054 60,054 -
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
**NC
8. PAID CIRCULATION DATA **NC
Average Annual Subscription Order Price for the Period. (includes promotional incentive value, if any)
12
Issues Per Year
**NC
All Single Copy Sales Prices for the Period
**NC
Renewal Rate of Paid Subscribers (Optional)
*NOTE: July – December 2009 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. 9. ADDITIONAL DATA PARAGRAPHS 5 & 6 ARE NOT REQUIRED. QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Rick Schwer, Vice President/Group Publisher Mike Serino, Director of Circulation (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
www.bpaww.com
Date signed
January 25, 2010
State
Illinois
County
Cook
Received by BPA Worldwide
January 25, 2010
Type
PSJ
ID Number
R049S0D9
Copyright © 2009 BPA Worldwide. All rights reserved.
Recycled Paper
Roads & Bridges / December 2009
Roads & Bridges / December 2009
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 This issue is -% or 5 copies below the average average of the other 5 issues reported in Paragraph two. This publication conforms to the uniform business/industry breakout which was developed by the BPA Worldwide advertiser, agency and publisher committee for the Roads, Streets & Bridges: Maintenance, Repair & Construction Market in June 1985, revised July 1991 and November 1996, requiring participating publications to report their circulation on a comparable basis by December 1996. A copy of the comparability brochure can be obtained by BPA Worldwide. CLASSIFICATION BY TITLE
TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
GOVERNMENT ADMINISTRATION OFFICIALS (A)
CORPORATE MANAGEMENT (B)
OPERATIONS (C)
ENGINEERING (D)
TECHNICAL (E)
MARKETING (F)
OTHER TITLED AND NON–TITLED PERSONNEL (G)
______
7,537
12.6
3,066
224
2,013
1,806
257
16
155
2. Township, Town and Special District (with Road Jurisdiction) ________________________
1,606
2.7
785
55
498
190
30
5
43
___________
3,994
6.7
1,661
126
898
1,079
129
3
98
_____________
6,407
10.7
1,600
275
1,062
2,914
398
8
150
5. Federal _________________________
1,159
1.8
280
46
141
565
77
6
44
Sub–Total Copies To Government (All Levels)
20,703
34.5
7,392
726
4,612
6,554
891
38
490
______________________
20,591
34.3
-
12,790
3,910
1,292
282
404
1,913
7. Consulting Engineering ________________
16,535
27.5
-
4,909
1,276
9,144
612
212
382
_______________________
2,221
3.7
-
815
578
57
38
217
516
Sub–Total
39,347
65.5
-
18,514
5,764
10,493
932
833
2,811
TOTAL QUALIFIED CIRCULATION
60,050
100.0
7,392
19,240
10,376
17,047
1,823
871
3,301
PERCENT
100.0
12.3
32.0
17.3
28.4
3.0
1.5
5.5
1. Municipal Government (Metros, Cities)
3. County (With Road Jurisdiction)
4. State (Highway & Toll Road)
6. Contractors
8. Producers
(A) Mayor, City/Town/Village Manager, Administrator, Commissioner, Council Member, Director, Public Works, Health, Service, Safety Officials, City/County/District Engineer, Airport Manager. (B) President, CEO, Chairman, Owner, Partner, Exec/Senior VP, VP, Secretary, Treasurer, Financial Officer, Financial, Purchasing Manager. (C) General Manager, Director, VP, Manager, Supt. of Streets, Highway/Road Supt., Project Engineer, Maint. Supt., Supervisor, Foreman, Chief Operator, Equipment Operator. (D) VP, Director, Managing, Chief, Senior, Staff, Sanitary, Design, Mechanical, Electrical, Maintenance, Civil, Structural, Field, Construction, Environmental, EPA, Safety, Traffic, Highway, Road, Consulting. (E) Research, Scientist, Biologist, Chemist, Analyst, Environmental and Pollution Control Spec., Tech. Mgr., Supt., Supv. Foreman. (F) Marketing & Sales. (G) Other titled and non-titled personnel.
SUPPLEMENTARY DATE FOR ISSUE OF NOVEMBER 2009 This is an analysis of the 27,537 or 74.2% recipients that responded to the categories listed below. Question 2. If your firm is an independent contractor or consulting engineering firm, please check all activities in which your firm is involved. (See questionnaire used to elicit these data on the back page of this report). Since any one respondent may have checked more than one response, the totals for each of these items should not be added together, as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only. STREETS, HIGHWAYS, NUMBER OF RESPONDENTS ROADS, BRIDGES, LIGHTING, WHO AIRPORT VIADUCTS, ROADSIDE EARTHMOVING SIGNING OR LIGHT MASS RAIL TRANSIT TOTAL PERCENT RESPONDED TO PAVEMENTS TUNNELS MAINTENANCE EXCAVATING SAFETY BUSING QUALIFIED OF TOTAL QUESTION (A) (C) (D) (F) (G) (H) BUSINESS & INDUSTRY (B) (E) 1. Contractors _______
20,591
55.5
13,351
10,272
6,558
4,774
9,707
3,447
343
302
51
_
16,535
44.5
14,186
12,798
10,493
4,443
7,334
7,450
1,109
1,054
373
TOTAL
37,126
100.0
27,537
23,070
17,051
9,217
17,041
10,897
1,452
1,356
424
2. Consulting Engineers
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2
3
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Roads & Bridges / December 2009
Roads & Bridges / December 2009
SUPPLEMENTARY DATA FOR ISSUE OF NOVEMBER 2009 This is an analysis of the 37,924 or 63.2% recipients that responded to the categories listed below. Question 3. BUYING AUTHORITY: In the performance of my job, I have the authority to specify, select or approve acquisition of the following: (Please check all that apply). (See questionnaire used to elicit these data on the back page of this report). Since any one respondent may have checked more than one response, the totals for each of these items should not be added together, as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only.
ALL PAVING, PLANNING AND RECYCLING EARTH MOVING, EQUIPMENT EXCAVATING, SYSTEMS NUMBER OF RESPONDENTS GRADING AND INCLUDING WHO RELATED BREAKERS AND EQUIPMENT COMPACTORS RESPONDED TO QUESTION (A) (B)
LIFTING AND HOISTING EQUIPMENT FOR SHOP AND/OR FIELD (C)
ROAD MAINTENANCE EQUIPMENT, MOWERS, PLOWS, SWEEPERS, SPREADERS & ACCESSORIES (D)
LIGHTING, POLES, POSTS, STRIPING, SIGNS AND COMPRESSORS, SUPPORTS, WELDING ROAD ENGINES, CONSTRUCTION AND OTHER EQUIPMENT, COMPONENTS, MATERIALS, ROAD AND GENERATORS, PARTS, WORKSTATION TRAFFIC PUMPS AND S, PRINTERS, INCLUDING EQUIPMENT ADDITIVES, SAFETY OTHER MAINTENANCE, PLOTTERS, BRIDGE AND EMULSIONS, EQUIPMENT GENERAL TOOLS, VIADUCT PERIPHERALS AND ITS UTILITY TRUCKS, SEALANTS, HERBICIDES, REPLACEMENT BRIDGE DECK STRUCTURAL AND SOFTWARE TRAILERS AND SURFACE APPLICATORS TECHNOLOGY/ EQUIPMENT ELEMENTS, AND RAIL COMPONENTS (INCLUDING EQUIPMENT HAULING TREATMENTS, AND EQUIPMENT FOR SHOP AND CROSSING AND CAD, GIS AND LEASING/ SERVICES AND/OR FIELD LUBRICANTS SCHEDULING) EQUIPMENT GEOTEXTILES CHEMICALS PADS MATERIALS RENTAL (E) (F) (G) (H & R) (I) (J) (K) (M) (L) (O)
FINANCING/ INSURANCE (P)
DESIGN/ STORMWATER/ CONSULTING/ EROSION ENGINEERING CONTROL SERVICES PRODUCTS (Q) (S)
BUSINESS & INDUSTRY
TOTAL QUALIFIED
PERCENT OF TOTAL
1. Public Officials (Government) __________
20,703
34.5
14,187
7,535
6,971
6,416
8,157
7,705
9,653
5,663
9,188
6,827
6,056
5,453
5,477
6,539
6,387
2,788
7,450
5,186
____________________
20,591
34.3
12,057
8,914
6,898
7,201
6,428
8,785
7,719
3,853
5,780
7,741
6,856
4,165
4,454
6,380
7,533
5,771
4,743
2,899
3. Consulting Engineers_______________
16,535
27.5
11,256
2,917
2,725
2,066
1,875
1,927
5,615
1,923
5,550
1,932
1,527
3,588
4,170
5,196
2,428
2,028
8,346
2,689
_____________________
2,221
3.7
424
169
139
185
146
208
182
76
149
176
172
79
100
194
186
133
136
102
60,050
100.0
37,924
19,535
16,733
15,868
16,606
18,625
23,169
11,515
20,667
16,676
14,611
13,285
14,201
18,309
16,534
10,720
20,675
10,876
2. Contractors
4. Producers
TOTAL
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 State & Zip Code Total Qualified Percent
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 Qualified Within QUALIFICATION SOURCE
1 Year
2 Years
3 Years
Direct Request:___________________________________________________________ Request from recipient’s company: __________________________________________ Membership Benefit: ______________________________________________________ Communication from recipient or recipient’s company (other than request): ________ TOTAL – Sources other than above (listed alphabetically): _______________________ Association rosters and directories __________________________________________ Business directories ______________________________________________________ Manufacturer’s, distributor’s, and wholesaler’s lists ____________________________ Other sources ___________________________________________________________ VI. Single Copy Sales: ________________________________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
48,034 861 16 2,508 1,063 1,445 51,419 85.6
8,128 503 8,631 14.4
-
I. II. III. IV. V.
Qualified Non-Paid
Qualified Paid
Total Qualified 56,162 1,364 16 2,508 1,063 1,445 60,050 100.0
Percent 93.5 2.3 4.2 1.8 2.4 100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2009 Qualified Non-Paid
MAILING ADDRESS Individuals by name and title and/or function _________________________________________________________________ Individuals by name only ___________________________________________________________________________________ Titles or functions only _____________________________________________________________________________________ Company names only _____________________________________________________________________________________ Multi-Copy Same Addressee copies __________________________________________________________________________ Single Copy Sales _________________________________________________________________________________________ TOTAL QUALIFIED CIRCULATION
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Qualified Paid
Total Qualified
Percent
57,518 2,264 219 49 60,050
95.8 3.7 0.4 0.1 100.0
039-049 Maine ____________________________ 030-038 New Hampshire _____________________ 050-059 Vermont __________________________ 010-027 Massachusetts _____________________ 028-029 Rhode Island _______________________ 060-069 Connecticut ________________________ NEW ENGLAND 100-149 New York __________________________ 070-089 New Jersey ________________________ 150-196 Pennsylvania _______________________ MIDDLE ATLANTIC 430-459 Ohio _____________________________ 460-479 Indiana ___________________________ 600-629 Illinois ____________________________ 480-499 Michigan __________________________ 530-549 Wisconsin _________________________ EAST NO. CENTRAL 550-567 Minnesota _________________________ 500-528 Iowa _____________________________ 630-658 Missouri __________________________ 580-588 North Dakota_______________________ 570-577 South Dakota ______________________ 680-693 Nebraska _________________________ 660-679 Kansas ___________________________ WEST NO. CENTRAL 197-199 Delaware __________________________ 206-219 Maryland __________________________ 200-205 Washington, DC _____________________ 220-246 Virginia ___________________________ 247-268 West Virginia _______________________ 270-289 North Carolina ______________________ 290-299 South Carolina _____________________ 300-319 Georgia ___________________________ 320-349 Florida ____________________________ SOUTH ATLANTIC
389 428 173 1,610 239 845 3,684 3,284 1,830 3,236 8,350 2,670 1,286 3,147 1,913 1,533 10,549 1,265 1,014 1,552 274 348 589 841 5,883 162 1,107 130 1,784 387 1,616 678 1,370 3,135 10,369
6.1
13.9
17.6
9.8
17.3
5
State & Zip Code
Total Qualified
400-427 Kentucky __________________________ 370-385 Tennessee _________________________ 350-369 Alabama __________________________ 386-397 Mississippi _________________________ EAST SO. CENTRAL 716-729 Arkansas __________________________ 700-714 Louisiana __________________________ 730-749 Oklahoma _________________________ 750-799 Texas _____________________________ WEST SO. CENTRAL 590-599 Montana __________________________ 832-838 Idaho _____________________________ 820-831 Wyoming __________________________ 800-816 Colorado __________________________ 870-884 New Mexico ________________________ 850-865 Arizona ___________________________ 840-847 Utah ______________________________ 889-898 Nevada ___________________________ MOUNTAIN 995-999 Alaska ____________________________ 980-994 Washington ________________________ 970-979 Oregon ____________________________ 900-961 California __________________________ 967-968 Hawaii ____________________________ PACIFIC UNITED STATES 969 & 004-009 U.S. Territories ________________ Canada ___________________________________ Mexico ___________________________________ Other International __________________________ APO/FPO _________________________________
774 905 733 479 2,891 421 672 610 3,772 5,475 424 434 258 1,371 347 826 423 362 4,445 217 1,225 838 4,015 232 6,527 58,173 158 1,689 16 2 12
TOTAL QUALIFIED CIRCULATION
60,050
Percent
4.8
9.1
7.4
10.9 96.9
100.0
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