Clopay eCommunicator
issue date: June 28, 2013
Clopay ® Is Pleased to Announce MyDoor ® As you've probably realized from reviewing your MyDoor® information kit, MyDoor is truly an innovative selling tool that can help boost your sales and profits of Clopay garage doors and LiftMaster®openers. Research shows that when consumers are allowed to select garage doors based on their own design preferences and lifestyle choices, they will typically purchase higher quality doors with higher profit margins. MyDoor facilitates this process by first asking consumers questions about their home, needs and lifestyle. MyDoor then recommends Clopay doors based on these criteria. The result is buyers getting the doors that best meet their needs and budget, and more upselling and profit for you! To learn more about what Mydoor can do for your dealership, view brochure. For your dealership to immediately benefit from the revolutionary advantages of MyDoor, simply contact your Clopay Account Manager to sign up.
Clopay Launches Multimedia Advertising Campaign
Clopay is excited to announce that it has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013. The new imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers. Every effort has been made to position Clopay dealers for success by making connections that result in more sales and profits. The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door. The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities. (See image at right.) To learn more about the imagine campaign, click here.
It's Time To Vote! The 2013 Professional Door Dealer “Best of Business” poll is now open! Please take the time to vote for the manufacturer that you feel leads in each category. Categories include: Best Residential Doors Best Commercial Doors Best Custom Doors Most Innovative Products Best Customer Service Best Website At Clopay, we sincerely hope that we have earned your vote, and if so, let’s show readers of Professional Door Dealer that Clopay
is truly #1 in the industry! Winners will be featured in the November/December issue of PDD and announced on their website on Nov. 15. Vote today!
It's Hurricane Season - Clopay's WindCode ® Doors are Ready... Are you? Earlier this year Clopay introduced W4 impact rated doors to meet the revised Florida building code. This allows for W4 doors to be used in much of Florida’s Wind-Borne Debris Region. The benefit is being able to use a lower level WindCode® product and still meet the strict requirements of the state. Clopay is also making it easier to install our WindCode® doors with the use of a new “T-Strut” design. This design is more attractive and makes it easier to install higher WindCode® level products. Don’t forget, Clopay has the most extensive wind load offering available. For more details visit: http://www.clopaydoor.com/windcode-about.aspx
Energy Efficiency & Durability... Key Features for Commercial Customers Clopay's commercial product line now features a new 2" thick, 24 gauge (.022" min) Intellicore® door. Model 3724 exceeds the specification for 24 gauge insulated sectional doors. Typically the specification includes a pan product with polystyrene or isocyanurate laid in insulation. Model 3724 is available in White, Brown, Commercial Tan, Gray and Trinar White finishes with all of the same options and accessories available in other 2” urethane doors including pass doors in White and Brown, and the break-away bottom sections. For more information, please contact your Clopay Account Manager, or view the Marketing Bulletin.
Foto-Finish Friday Contest Showcases Dealers Check out some of the winning entries in Clopay’s Foto-Finish Friday contest. AE Door and Window
Cincinnati, OH Barron Equipment Company Davenport, IA D&R Garage Doors Plus Youngstown/Akron OH The contest runs through December 31, 2013 so encourage your customers to enter for a chance to win $100. If your customer wins, so do you! We’ll mention your company in all of our social media posts and send you a $50 Visa gift card. Learn more at http://www.clopaydoor.com/foto-finish-friday.aspx.
Clopay Doors in Print and on TV Canyon Ridge Ultra-Grain Series doors on A&E Network’s “Fix This Yard” in May and June. Canyon Ridge Collection Limited Edition Series in Old House Journal magazine. Cypress Collection in Remodeling magazine
Who's Pinning Now? We’re excited to see these Clopay dealers generating leads through Pinterest. Adco Garage Doors
Bob’s Overhead Door
Broten Garage Door & Gate
Caliber Garage Doors
Car Wal Doors Systems Ltd.
Cookson Doors
Florida Door Solutions
Hung Right Doors
J. Mac Doors
Klondike Door Service
One Clear Choice Garage Doors
Plyler Overhead Door Co.
Precision Garage Doors & Gate
Quality Overhead Door Toledo
QuickDraw Tool - Refreshed and Updated The QuickDraw tool (formerly the Interactive Pricing & Drawing tool) is now updated and available with both the Coachman® Collection and Gallery® Collection; other collections to follow. This tool has all updated imagery and pricing (on dealer portal only), the same as what is being used in MyDoor. The output option now includes a PDF drawing image that can be printed or saved, and includes all of the basic door dimensions. The tool can be accessed: On the dealer portal (with pricing) - http://clopaydealer.com/interactive-pricing-and-drawingtool.aspx Clopay.com (without pricing) - http://www.clopaydoor.com/quickdraw/
Door Imagination System Improvements The Door Imagination System is a great tool to help your customers imagine what a new Clopay door can do to transform their home. We have made some exciting improvements to the Door Imagination System focusing on the finished image. The final image now includes the following options: • Printable PDF option with Before and After images and door details (Print Door Image & Details) • Full page printable image which can also be saved (Save Door Image Button) Also added to the D.I.S.: Cypress Collection. http://www.clopaydoor.com/DIS/garagedoor-imagination-system.aspx
Tax Credit for Entry Doors is Back! We are excited to announce that the federal tax credit for entry doors has been reinstated. It is extended to December, 2013 and includes qualified entry doors purchased in 2012. The credit equals 10% of qualified expenditures (not including installation or labor costs) up to a lifetime of $500. The Tax Credit Statement on the Clopay website provides more details about Clopay entry doors that are eligible. What are the terms of the tax credit? • Entry Doors must be Energy Star qualified. (Since garage doors are not Energy Star rated, they are not included in this federal tax credit.) • The tax credit is in effect for products purchased in 2012 and 2013. • The entry door must be installed in the "principal residence" between January 1, 2012 and December 31, 2013. How do your customers receive the tax credit? • Save the receipts showing the purchase price of the qualifying products, excluding installation charges, and the Tax Credit Statement. • Submit tax form 5695 with their tax return. Consult a tax advisor. For more detailed information, go to www.energystar.gov/taxcredits.
LiftMaster ® Sizzling Summer Sale! Purchase a garage door from Clopay’s Avante™, Canyon Ridge®, Reserve® Wood, Coachman®, Gallery® Premium or Classic™ Premium Collections and receive a great low price of $160 (U.S.) on the Model 8355 and receive a second remote, Model 893LM, for FREE. Also purchase a Liftmaster Internet Gateway, Model 828LM, for only $15 with a garage door purchase listed above. Promotional pricing begins Monday, July 1 and ends Friday, August 9 or while supplies last. Please contact your Account Manager, Customer Service Representative or local Distribution Center if you have any questions.
© 2012 Clopay Building Products Company, Inc., a Griffon company. 8585 Duke Blvd. | Mason, OH 45040-3101
Clopay ® Is Pleased to Announce MyDoor ® As you've probably realized from reviewing your MyDoor® information kit, MyDoor is truly an innovative selling tool that can help boost your sales and profits of Clopay garage doors and LiftMaster®openers. Research shows that when consumers are allowed to select garage doors based on their own design preferences and lifestyle choices, they will typically purchase higher quality doors with higher profit margins. MyDoor facilitates this process by first asking consumers questions about their home, needs and lifestyle. MyDoor then recommends Clopay doors based on these criteria. The result is buyers getting the doors that best meet their needs and budget, and more upselling and profit for you! To learn more about what Mydoor can do for your dealership, view brochure. For your dealership to immediately benefit from the revolutionary advantages of MyDoor, simply contact your Clopay Account Manager to sign up.
Clopay Launches Multimedia Advertising Campaign
Clopay is excited to announce that it has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013. The new imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers. Every effort has been made to position Clopay dealers for success by making connections that result in more sales and profits. The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door. The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities. (See image at right.) To learn more about the imagine campaign, click here.
It's Time To Vote! The 2013 Professional Door Dealer “Best of Business” poll is now open! Please take the time to vote for the manufacturer that you feel leads in each category. Categories include: Best Residential Doors Best Commercial Doors Best Custom Doors Most Innovative Products Best Customer Service Best Website At Clopay, we sincerely hope that we have earned your vote, and if so, let’s show readers of Professional Door Dealer that Clopay
is truly #1 in the industry! Winners will be featured in the November/December issue of PDD and announced on their website on Nov. 15. Vote today!
It's Hurricane Season - Clopay's WindCode ® Doors are Ready... Are you? Earlier this year Clopay introduced W4 impact rated doors to meet the revised Florida building code. This allows for W4 doors to be used in much of Florida’s Wind-Borne Debris Region. The benefit is being able to use a lower level WindCode® product and still meet the strict requirements of the state. Clopay is also making it easier to install our WindCode® doors with the use of a new “T-Strut” design. This design is more attractive and makes it easier to install higher WindCode® level products. Don’t forget, Clopay has the most extensive wind load offering available. For more details visit: http://www.clopaydoor.com/windcode-about.aspx
Energy Efficiency & Durability... Key Features for Commercial Customers Clopay's commercial product line now features a new 2" thick, 24 gauge (.022" min) Intellicore® door. Model 3724 exceeds the specification for 24 gauge insulated sectional doors. Typically the specification includes a pan product with polystyrene or isocyanurate laid in insulation. Model 3724 is available in White, Brown, Commercial Tan, Gray and Trinar White finishes with all of the same options and accessories available in other 2” urethane doors including pass doors in White and Brown, and the break-away bottom sections. For more information, please contact your Clopay Account Manager, or view the Marketing Bulletin.
Foto-Finish Friday Contest Showcases Dealers Check out some of the winning entries in Clopay’s Foto-Finish Friday contest. AE Door and Window
Cincinnati, OH Barron Equipment Company Davenport, IA D&R Garage Doors Plus Youngstown/Akron OH The contest runs through December 31, 2013 so encourage your customers to enter for a chance to win $100. If your customer wins, so do you! We’ll mention your company in all of our social media posts and send you a $50 Visa gift card. Learn more at http://www.clopaydoor.com/foto-finish-friday.aspx.
Clopay Doors in Print and on TV Canyon Ridge Ultra-Grain Series doors on A&E Network’s “Fix This Yard” in May and June. Canyon Ridge Collection Limited Edition Series in Old House Journal magazine. Cypress Collection in Remodeling magazine
Who's Pinning Now? We’re excited to see these Clopay dealers generating leads through Pinterest. Adco Garage Doors
Bob’s Overhead Door
Broten Garage Door & Gate
Caliber Garage Doors
Car Wal Doors Systems Ltd.
Cookson Doors
Florida Door Solutions
Hung Right Doors
J. Mac Doors
Klondike Door Service
One Clear Choice Garage Doors
Plyler Overhead Door Co.
Precision Garage Doors & Gate
Quality Overhead Door Toledo
QuickDraw Tool - Refreshed and Updated The QuickDraw tool (formerly the Interactive Pricing & Drawing tool) is now updated and available with both the Coachman® Collection and Gallery® Collection; other collections to follow. This tool has all updated imagery and pricing (on dealer portal only), the same as what is being used in MyDoor. The output option now includes a PDF drawing image that can be printed or saved, and includes all of the basic door dimensions. The tool can be accessed: On the dealer portal (with pricing) - http://clopaydealer.com/interactive-pricing-and-drawingtool.aspx Clopay.com (without pricing) - http://www.clopaydoor.com/quickdraw/
Door Imagination System Improvements The Door Imagination System is a great tool to help your customers imagine what a new Clopay door can do to transform their home. We have made some exciting improvements to the Door Imagination System focusing on the finished image. The final image now includes the following options: • Printable PDF option with Before and After images and door details (Print Door Image & Details) • Full page printable image which can also be saved (Save Door Image Button) Also added to the D.I.S.: Cypress Collection. http://www.clopaydoor.com/DIS/garagedoor-imagination-system.aspx
Tax Credit for Entry Doors is Back! We are excited to announce that the federal tax credit for entry doors has been reinstated. It is extended to December, 2013 and includes qualified entry doors purchased in 2012. The credit equals 10% of qualified expenditures (not including installation or labor costs) up to a lifetime of $500. The Tax Credit Statement on the Clopay website provides more details about Clopay entry doors that are eligible. What are the terms of the tax credit? • Entry Doors must be Energy Star qualified. (Since garage doors are not Energy Star rated, they are not included in this federal tax credit.) • The tax credit is in effect for products purchased in 2012 and 2013. • The entry door must be installed in the "principal residence" between January 1, 2012 and December 31, 2013. How do your customers receive the tax credit? • Save the receipts showing the purchase price of the qualifying products, excluding installation charges, and the Tax Credit Statement. • Submit tax form 5695 with their tax return. Consult a tax advisor. For more detailed information, go to www.energystar.gov/taxcredits.
LiftMaster ® Sizzling Summer Sale! Purchase a garage door from Clopay’s Avante™, Canyon Ridge®, Reserve® Wood, Coachman®, Gallery® Premium or Classic™ Premium Collections and receive a great low price of $160 (U.S.) on the Model 8355 and receive a second remote, Model 893LM, for FREE. Also purchase a Liftmaster Internet Gateway, Model 828LM, for only $15 with a garage door purchase listed above. Promotional pricing begins Monday, July 1 and ends Friday, August 9 or while supplies last. Please contact your Account Manager, Customer Service Representative or local Distribution Center if you have any questions.
© 2012 Clopay Building Products Company, Inc., a Griffon company. 8585 Duke Blvd. | Mason, OH 45040-3101
