Color Logo Usage Clear Space
Management of the visual identity is crucial to building appbackr name recognition and brand awareness. To help in achieving consistency in brand presentation, this brand identity standards guide describes the new brand and how it is to be applied. The following text and visual examples outline the proper use of the logotype, colors, and use.
C=3 M=71 Y=96 K=0 R=235 G=108 B=41
Color A variety of CMYK colors make up the appscore xchange identity. The logotype and mark are rendered in four-color-process (CMYK) for print applications, and RGB for on-screen applications.
C=70 M=67 Y=64 K=74 R=34 G=31 B=32
See graphic at right for CMYK and RGB values.
C=48 M=39 Y=38 K=3 R=139 G=141 B=143
Logo Usage Whenever possible, the logo should be expressed in full color(1), utilizing the light version(2) when called for by a dark background. In each case, make sure the background is light enough or dark enough to ensure strong contrast and legibility.
Clear Space Clear space is essential for the logo to stand out and the surrounding area must be uncluttered. Careful consideration must be used when placing the logo close to graphic elements (refer to the measurements shown here for the amount of clear space required around the logo). clear space = width of ‘a’ in logotype
C=3 M=71 Y=96 K=0 R=235 G=108 B=41
Color A variety of CMYK colors make up the appscore xchange identity. The logotype and mark are rendered in four-color-process (CMYK) for print applications, and RGB for on-screen applications.
C=70 M=67 Y=64 K=74 R=34 G=31 B=32
See graphic at right for CMYK and RGB values.
C=48 M=39 Y=38 K=3 R=139 G=141 B=143
Logo Usage Whenever possible, the logo should be expressed in full color(1), utilizing the light version(2) when called for by a dark background. In each case, make sure the background is light enough or dark enough to ensure strong contrast and legibility.
Clear Space Clear space is essential for the logo to stand out and the surrounding area must be uncluttered. Careful consideration must be used when placing the logo close to graphic elements (refer to the measurements shown here for the amount of clear space required around the logo). clear space = width of ‘a’ in logotype
