Consumer Research: SAQ
Consumer Research: SAQ To highlight the quantity of products that the SAQ had online, a hightraffic Metro hallway was wrapped to look like a wine cellar of infinite depth. Each product showcased had a matching barcode that could be scanned using the SAQ mobile app, allowing for immediate purchase. Consumers could then either pick it up at the store or have it delivered to their home . A special highend section was also integrated into the mural, to promote the very exclusive products also available online at SAQ.com.
Media Agency: Sid Lee Creative Agency: Sid Lee Media Year: 2017
Research Sample • • •
400 Adults 18-64 Beer, Wine, Spirits purchased last 6 months Market: Montreal
Main Message Key Feedback Clear brand identification and solid understanding of a more complex message.
45% 39%
• of consumers loved the campaign
33% 35% Results Results
52%
• strongly agree that the advertising increased their purchase intent
• of the respondents stated that the message registered with them
88% 91%
• of the respondents stated that the brand registered with them
Consumer Comments on Main Message “Large selection online and instore” “Multitude of choices”
“Diversified assortment of wines and spirits”
“Buy at SAQ” Source: BrandSpark Consumer Panel 2017
Media Agency: Sid Lee Creative Agency: Sid Lee Media Year: 2017
Research Sample • • •
400 Adults 18-64 Beer, Wine, Spirits purchased last 6 months Market: Montreal
Main Message Key Feedback Clear brand identification and solid understanding of a more complex message.
45% 39%
• of consumers loved the campaign
33% 35% Results Results
52%
• strongly agree that the advertising increased their purchase intent
• of the respondents stated that the message registered with them
88% 91%
• of the respondents stated that the brand registered with them
Consumer Comments on Main Message “Large selection online and instore” “Multitude of choices”
“Diversified assortment of wines and spirits”
“Buy at SAQ” Source: BrandSpark Consumer Panel 2017
