CORE77 Design Awards 2012 STUDENT SUBMISSION ROYAL ...
alicja pytlewska / +44 077 0668 4108 page 1 / 4
CORE77 Design Awards 2012 STUDENT SUBMISSION ROYAL COLLEGE OF ART
HAL WATTS BEN ALUN–JONES ALICJA PYTLEWSKA
Industrial Design often seeks continual improvement; better technologies, better functionality, more intuitive, more efficient. Will this lead to the paradise that we all desire? Where then is the unexpected, the surprise, even the magic in such a future? Both design and magic take you on a journey, but magic takes you to a new surprising a delightful place — a journey not of efficiency, but of serendipity.
Our piece builds on those unexpected moments, how the immersive qualities of magic, when your understanding of the world falls away and your left amazed. We imagine a fluid and responsive environment which senses your presence and seamlessly forms itself around you. It could give you want you want and need, but also surprise and let you live a reinvented experience of the same, ever changing landscape.
hand, make use of the same level of understanding designers have of the user, playing with the predictions and expectations of their audience to lead them to a different place altogether. Magic is no longer magical if you know all the secrets and so magicians construct barriers to understanding, making sure the trick happens outside the window of time you would expect it to happen. This means the ‘reveal’ (when it finally occurs) is that surprising, delightful moment that makes you wonder long after the trick is over just how they did it.
ways of thinking.
of sympathy may one day work; one moment open, the next closed. A responsive alicja pytlewska physical / +44 077 environment 0668 4108 page / 4 reconfigure to your needs that2can or desires.
SYMPATHY / ANIMATION EFFECT
User spectator behaviour patterns USER (DESIGN)
SPECTATOR (MAGIC) ROOM OF REQUIREMENT
The design process of magic EFFECT
METHOD
PRESENTATION
PUBLIC / PRIVATE SPACE PUBLIC / PRIVATE SPACE
FORCING CHOOSE EFFECT(s)
ADD CONTEXT
PLAY
CONCEAL TECHNOLOGY
BRAINSTORM
TEST WITH MAGIC CRITERIA
ADD IMPERFECTION
PROTOTYPE
EFFECT + METHOD + PRESENTATION are three parts of the design process in magic. We have identified key points and theories in the magic process which could be used as a new tool in various design disciplines to yield innovation.
BREAK CAUSALITY
CONTROL ATTENTION
POSITIVE IMPACT FILTER
CONTROL ENVIRONMENT ADD MISDIRECTION
The paper walls move and arrange themselves in a variety of formations depending on what kind of space is required.
alicja pytlewska / +44 077 0668 4108 page 3 / 4
During testing a variety of formations were explored. They change depending on the number of people who enter within its realm. Providing cosy corners, flexible corridors, traps and opportunities for unexpected meetings and interactions.
IDE WIP 2012 alicja pytlewska +44 077 0668 4108 ELEVATION VIEW /TEMPLATE page 4 / 4 FRONT VIEW
WRIT HERE
AND SE BY 10:0
10 cm
CEILING
490
TOTEM
1200
200 cm
2700
900
180 cm
The installation is currently controlled via ipad, but a sensing floor is also an option. MEDIUM dynamic installation wood, aluminium, paper + motors + remote control SIZE footprint 2.8 x 2.8m height 2.7m (including 0.9m space below the piece) INSTALLATION suspended from ceiling using steel cables ELECTRICAL REQUIREMENTS 2 x socket
CORE77 Design Awards 2012 STUDENT SUBMISSION ROYAL COLLEGE OF ART
HAL WATTS BEN ALUN–JONES ALICJA PYTLEWSKA
Industrial Design often seeks continual improvement; better technologies, better functionality, more intuitive, more efficient. Will this lead to the paradise that we all desire? Where then is the unexpected, the surprise, even the magic in such a future? Both design and magic take you on a journey, but magic takes you to a new surprising a delightful place — a journey not of efficiency, but of serendipity.
Our piece builds on those unexpected moments, how the immersive qualities of magic, when your understanding of the world falls away and your left amazed. We imagine a fluid and responsive environment which senses your presence and seamlessly forms itself around you. It could give you want you want and need, but also surprise and let you live a reinvented experience of the same, ever changing landscape.
hand, make use of the same level of understanding designers have of the user, playing with the predictions and expectations of their audience to lead them to a different place altogether. Magic is no longer magical if you know all the secrets and so magicians construct barriers to understanding, making sure the trick happens outside the window of time you would expect it to happen. This means the ‘reveal’ (when it finally occurs) is that surprising, delightful moment that makes you wonder long after the trick is over just how they did it.
ways of thinking.
of sympathy may one day work; one moment open, the next closed. A responsive alicja pytlewska physical / +44 077 environment 0668 4108 page / 4 reconfigure to your needs that2can or desires.
SYMPATHY / ANIMATION EFFECT
User spectator behaviour patterns USER (DESIGN)
SPECTATOR (MAGIC) ROOM OF REQUIREMENT
The design process of magic EFFECT
METHOD
PRESENTATION
PUBLIC / PRIVATE SPACE PUBLIC / PRIVATE SPACE
FORCING CHOOSE EFFECT(s)
ADD CONTEXT
PLAY
CONCEAL TECHNOLOGY
BRAINSTORM
TEST WITH MAGIC CRITERIA
ADD IMPERFECTION
PROTOTYPE
EFFECT + METHOD + PRESENTATION are three parts of the design process in magic. We have identified key points and theories in the magic process which could be used as a new tool in various design disciplines to yield innovation.
BREAK CAUSALITY
CONTROL ATTENTION
POSITIVE IMPACT FILTER
CONTROL ENVIRONMENT ADD MISDIRECTION
The paper walls move and arrange themselves in a variety of formations depending on what kind of space is required.
alicja pytlewska / +44 077 0668 4108 page 3 / 4
During testing a variety of formations were explored. They change depending on the number of people who enter within its realm. Providing cosy corners, flexible corridors, traps and opportunities for unexpected meetings and interactions.
IDE WIP 2012 alicja pytlewska +44 077 0668 4108 ELEVATION VIEW /TEMPLATE page 4 / 4 FRONT VIEW
WRIT HERE
AND SE BY 10:0
10 cm
CEILING
490
TOTEM
1200
200 cm
2700
900
180 cm
The installation is currently controlled via ipad, but a sensing floor is also an option. MEDIUM dynamic installation wood, aluminium, paper + motors + remote control SIZE footprint 2.8 x 2.8m height 2.7m (including 0.9m space below the piece) INSTALLATION suspended from ceiling using steel cables ELECTRICAL REQUIREMENTS 2 x socket
