Direct mail flow
Direct mail flow Email 1: Welcome e-mail Dear Barbara, Welcome to politiken.dk. We have created a new digital universe that not only recommends, saves and organizes but also offers surprises. With your new profile you will experience a new kind of politiken.dk, one that will give you a more relaxed and personal reading experience. In order for you to get the most out of your experience, we are giving you free access to all our articles at politiken.dk up until (fill in date). From that date on, whenever you log in you will have access to 15 articles a month unless you decide to subscribe. We hope you enjoy the new politiken.dk. Kind regards, Bo Lidegaard Editor-in-Chief If you have any questions you can write to us through politiken.dk/ kundecenter or call us by phone at 70150101.
Email 2: Get a good start Dear Barbara, We hope that you have made a good start with politiken.dk. Up until ___ you will have complete access to all of our articles at politiken.dk. Below you will find the most frequently read and talked about articles from the the last few days. We would also like to introduce you to our web shop Politiken Plus where you will find exciting events, excellent design, travels that will broaden your horizon and art. And if you already have a subscription you will get access to special offers and discounts which we call Plus Pris (”Plus Price”). Read more about Politiken Plus below. We hope you enjoy the new politiken.dk. Kind regards, Bo Lidegaard Editor-In-Chief If you have any questions you can write to us through politiken.dk/ kundecenter or call us by phone at 70150101.
Direct mail Flow Email 3: Politiken Plus ”Voucher” Dear Barbara, We would like to take the opportunity to give you a little more of Politiken. From now until ___ you can make online purchases at our web shop at Plus prices. Politiken Plus gives discounts and special deal offers to Politiken subscribers. But we think that here in this last phase of this offer of free access to all our articles at politiken.dk you should have the opportunity to try out all the advantages of subscribing to politiken.dk. At Politiken Plus you will for instance find favorable prices for things like artwork for your walls, books for your bookshelf, your next trip, an exciting lecture, discounts on the movie of the month at cinemas, special discount prices at, for example, Restaurant Kadeau and much much more. All of this is, of course, especially hand-picked by us. See below to get more inspiration. Kind regards, Poul Skøtt Sales and Marketing Director If you have any questions you can write to us through politiken.dk/kundecenter or call us by phone at 70150101.
Activating E-mail Dear Aske, Welcome to politiken.dk. You are already well on your way to getting started, all you need to do now is activate your profile. Activate your profile here. As soon as you have activated your profile we will do everything we can to ensure that you get the best possible experience with the new politiken.dk, both on your computer, cell phone or tablet. That is why we will be giving you free access to all our articles until (fill in date). From then on, whenever you log in, you will have access to 15 articles per month unless you decide to subscribe. When you log into politiken.dk you will receive: • Recommended content based on your reading habits via ”Din Strøm” (”Your Stream”.) • The possibility to save articles that you would like to read. • A daily overview through the editorial staff’s live newsletter. •The opportunity to get to learn about all the best stories from the previous month with Nyt fra Politiken (”The Latest from Politiken”). If you have any questions you can write to us through politiken.dk/ kundecenter or call us by phone at 70150101. We hope you enjoy the new politiken.dk. Kind regards, Bo Lidegaard Editor-In-Chief At Politiken we use a joint media login also used on other homepages affiliated with Politikens Hus. Read more about Medielogin.
Email 2: Get a good start Dear Barbara, We hope that you have made a good start with politiken.dk. Up until ___ you will have complete access to all of our articles at politiken.dk. Below you will find the most frequently read and talked about articles from the the last few days. We would also like to introduce you to our web shop Politiken Plus where you will find exciting events, excellent design, travels that will broaden your horizon and art. And if you already have a subscription you will get access to special offers and discounts which we call Plus Pris (”Plus Price”). Read more about Politiken Plus below. We hope you enjoy the new politiken.dk. Kind regards, Bo Lidegaard Editor-In-Chief If you have any questions you can write to us through politiken.dk/ kundecenter or call us by phone at 70150101.
Direct mail Flow Email 3: Politiken Plus ”Voucher” Dear Barbara, We would like to take the opportunity to give you a little more of Politiken. From now until ___ you can make online purchases at our web shop at Plus prices. Politiken Plus gives discounts and special deal offers to Politiken subscribers. But we think that here in this last phase of this offer of free access to all our articles at politiken.dk you should have the opportunity to try out all the advantages of subscribing to politiken.dk. At Politiken Plus you will for instance find favorable prices for things like artwork for your walls, books for your bookshelf, your next trip, an exciting lecture, discounts on the movie of the month at cinemas, special discount prices at, for example, Restaurant Kadeau and much much more. All of this is, of course, especially hand-picked by us. See below to get more inspiration. Kind regards, Poul Skøtt Sales and Marketing Director If you have any questions you can write to us through politiken.dk/kundecenter or call us by phone at 70150101.
Activating E-mail Dear Aske, Welcome to politiken.dk. You are already well on your way to getting started, all you need to do now is activate your profile. Activate your profile here. As soon as you have activated your profile we will do everything we can to ensure that you get the best possible experience with the new politiken.dk, both on your computer, cell phone or tablet. That is why we will be giving you free access to all our articles until (fill in date). From then on, whenever you log in, you will have access to 15 articles per month unless you decide to subscribe. When you log into politiken.dk you will receive: • Recommended content based on your reading habits via ”Din Strøm” (”Your Stream”.) • The possibility to save articles that you would like to read. • A daily overview through the editorial staff’s live newsletter. •The opportunity to get to learn about all the best stories from the previous month with Nyt fra Politiken (”The Latest from Politiken”). If you have any questions you can write to us through politiken.dk/ kundecenter or call us by phone at 70150101. We hope you enjoy the new politiken.dk. Kind regards, Bo Lidegaard Editor-In-Chief At Politiken we use a joint media login also used on other homepages affiliated with Politikens Hus. Read more about Medielogin.
