Dork Diaries 11FINAL
#1 in 2016!
That’s right, you heard it here first – Dork Diaries 11 will take out the top spot in 2016 And this is why …
In 2015 Dork Diaries was the 6th bestselling children’s series in Australia
Rachel Renée Russell Andy Griffiths Jeff Kinney J.K. Rowling David Walliams Rick Riordan
And sales of Dork keep going …
Up *week on week comparison
And up
And up!
To take Dork Diaries to #1 we have a huge campaign ready to roll….
MAY / JUNE / JULY There’s a new Dork on the block … Welcome Max Crumbly! All activity for Max will cross-promote Dork Diaries …
Max Crumbly campaign From the author of Dork Diaries …
• • • • •
TV Pre-roll Digital Social POS
SEPT Deck your store in Dork! Your pre-awareness Dork Diaries 11 POS delivered in September includes 2 x shelftalkers 1 x A2 poster 50 x bookmarks promoting all titles 1 X display bin (Oct)
OCT Drum roll please!! Our biggest Dork campaign EVER is about to begin…. Spanning 3 months and 2 countries TV, digital, social, print
OCT / NOV / DEC TV Go! (354 ads 5 weeks) Sky Prime (150 ads 2 weeks) PRE-ROLL (325K ads 5 weeks)
OCT / NOV / DEC PRINT Total Girl – full page ad on-sale 17 Oct – 14 Nov Total Girl – book club on-sale 14 Nov – 18 Dec* *Christmas issue
AUS circulation 65.7K
OCT / NOV / DEC BETTER READING KIDS - Feature on Dorks phenomenon - 7.8K followers GOOD READING PK - Feature about Dorks - Goes to 4k teachers, 160+ schools and 64K students
#1 in 2016!
That’s right, you heard it here first – Dork Diaries 11 will take out the top spot in 2016 And this is why …
In 2015 Dork Diaries was the 6th bestselling children’s series in Australia
Rachel Renée Russell Andy Griffiths Jeff Kinney J.K. Rowling David Walliams Rick Riordan
And sales of Dork keep going …
Up *week on week comparison
And up
And up!
To take Dork Diaries to #1 we have a huge campaign ready to roll….
MAY / JUNE / JULY There’s a new Dork on the block … Welcome Max Crumbly! All activity for Max will cross-promote Dork Diaries …
Max Crumbly campaign From the author of Dork Diaries …
• • • • •
TV Pre-roll Digital Social POS
SEPT Deck your store in Dork! Your pre-awareness Dork Diaries 11 POS delivered in September includes 2 x shelftalkers 1 x A2 poster 50 x bookmarks promoting all titles 1 X display bin (Oct)
OCT Drum roll please!! Our biggest Dork campaign EVER is about to begin…. Spanning 3 months and 2 countries TV, digital, social, print
OCT / NOV / DEC TV Go! (354 ads 5 weeks) Sky Prime (150 ads 2 weeks) PRE-ROLL (325K ads 5 weeks)
OCT / NOV / DEC PRINT Total Girl – full page ad on-sale 17 Oct – 14 Nov Total Girl – book club on-sale 14 Nov – 18 Dec* *Christmas issue
AUS circulation 65.7K
OCT / NOV / DEC BETTER READING KIDS - Feature on Dorks phenomenon - 7.8K followers GOOD READING PK - Feature about Dorks - Goes to 4k teachers, 160+ schools and 64K students
#1 in 2016!
