Email Design
Email Design for
Non-Designers We hope you enjoy today’s webinar. The speakers’ presentations and comments represent their own viewpoints and do not necessarily represent the views of the DMA or eec.
Presented by:
Justine Jordan
Loren McDonald
VP Marketing Litmus
VP, Industry Relations Silverpop, an IBM Company
2015 eec Email Marketer Thought Leader of the Year Recipient
Justine Jordan | VP Marketing, Litmus 2015 eec Email Marketer Thought Leader of the Year Award, a stand-out in the strongest and deepest pool of nominees in the 5 years of the eec awards. The email marketing programs Justine implemented and her success resonated greatly with the committee members – and was consistent with the spirit and philosophy of Stefan Pollard.
2016 Upcoming eec Awards Season Nominations will open up January 4th, 2016 and close February 1st: • eec Stefan Pollard Email Marketer of the Year Award for brand-side. • eec Email Marketer Thought Leader of the Year Award for agency/vendor-side. Winners of the Pollard and Thought Leader Awards receive: • Complimentary registration to attend the 2016 Email Evolution Conference: emailevolution.org/ • Feted by colleagues, peers at a special luncheon at the Email Evolution Conference in New Orleans – March 30th – April 1st 2016. • Recognition and esteem from the industry and your peers. • The opportunity to be featured in a Webinar with the eec (like Justine is dong today!) • A distinguished trophy and special e-signature logo. *NEW Category to be announced–recognizing email marketing campaign awards
Hi! I’m Justine. @meladorri @litmusapp
Get the slides + resources: litmus.com/lp/eec-design
#EECDesign
@meladorri
@litmusapp
Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion.
#EECDesign
@meladorri
@litmusapp
Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion.
#EECDesign
@meladorri
@litmusapp
everyone designs
(yes, including you)
#EECDesign
@meladorri
@litmusapp
#EECDesign
@meladorri
@litmusapp
#EECDesign
@meladorri
@litmusapp
Design is not art. Design is: • a plan • a strategy • a process #EECDesign
discover + define
improve + evolve
research + brainstorm
test + assess
@meladorri
create
@litmusapp
“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.” —Jeffrey Veen former User Experience Manager at Google
#EECDesign
@meladorri
@litmusapp
Have you ever made something that was… Read? Interacted with? Used? #EECDesign
@meladorri
@litmusapp
Have you ever made something that was… Read? Interacted with? Used? #EECDesign
Non-Designers We hope you enjoy today’s webinar. The speakers’ presentations and comments represent their own viewpoints and do not necessarily represent the views of the DMA or eec.
Presented by:
Justine Jordan
Loren McDonald
VP Marketing Litmus
VP, Industry Relations Silverpop, an IBM Company
2015 eec Email Marketer Thought Leader of the Year Recipient
Justine Jordan | VP Marketing, Litmus 2015 eec Email Marketer Thought Leader of the Year Award, a stand-out in the strongest and deepest pool of nominees in the 5 years of the eec awards. The email marketing programs Justine implemented and her success resonated greatly with the committee members – and was consistent with the spirit and philosophy of Stefan Pollard.
2016 Upcoming eec Awards Season Nominations will open up January 4th, 2016 and close February 1st: • eec Stefan Pollard Email Marketer of the Year Award for brand-side. • eec Email Marketer Thought Leader of the Year Award for agency/vendor-side. Winners of the Pollard and Thought Leader Awards receive: • Complimentary registration to attend the 2016 Email Evolution Conference: emailevolution.org/ • Feted by colleagues, peers at a special luncheon at the Email Evolution Conference in New Orleans – March 30th – April 1st 2016. • Recognition and esteem from the industry and your peers. • The opportunity to be featured in a Webinar with the eec (like Justine is dong today!) • A distinguished trophy and special e-signature logo. *NEW Category to be announced–recognizing email marketing campaign awards
Hi! I’m Justine. @meladorri @litmusapp
Get the slides + resources: litmus.com/lp/eec-design
#EECDesign
@meladorri
@litmusapp
Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion.
#EECDesign
@meladorri
@litmusapp
Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion.
#EECDesign
@meladorri
@litmusapp
everyone designs
(yes, including you)
#EECDesign
@meladorri
@litmusapp
#EECDesign
@meladorri
@litmusapp
#EECDesign
@meladorri
@litmusapp
Design is not art. Design is: • a plan • a strategy • a process #EECDesign
discover + define
improve + evolve
research + brainstorm
test + assess
@meladorri
create
@litmusapp
“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.” —Jeffrey Veen former User Experience Manager at Google
#EECDesign
@meladorri
@litmusapp
Have you ever made something that was… Read? Interacted with? Used? #EECDesign
@meladorri
@litmusapp
Have you ever made something that was… Read? Interacted with? Used? #EECDesign
