English Rows Multifamily Case Study
PELLA
COMMERCIAL
s ol u t io n s
English Rows, Naperville, IL
The flexibility of Pella’s product offering helped this award-winning luxur y townhome development stay true to the architect’s vision of a “Victorian village.” For the developer, Pella ® windows and doors were the right combination of stor ybook charm and textbook marketing savvy.
B u i l d i n g T y p e : M U LT I F A M I LY
English Rows, Naper ville, IL
English Rows is a luxury townhome community located in the
scalloped-clapboard siding and masonry. Twenty-seven different
Chicago suburb of Naperville, Illinois. The 46-unit development is
exterior colors were used, allowing the townhomes to reflect
designed to attract residents ready to downsize and enjoy resort
nature and the gardens they surround. Even the masonry on the
living at home. Set in a classic English garden, these homes feature
units’ facades complements the brick pavers that guide residents
magnificent Victorian architecture and the most comprehensive
on their garden stroll.
amenities and features in the market, including upscale shopping, restaurants, spa services and golf just steps away. Floor plans
M o d er n W i n dows Th at re f lect th e pa st
include wide hallways and optional elevators so they can fit English Rows’ authentic Victorian “dream home” curb appeal is a
residents’ changing lifestyle needs.
major selling point of the development. Pella® Architect Series® windows and doors played an important part in English Rows’ design
A Ce ntu r i e s - o ld d e s i g n i d e a
vision. Pella offered the architect and developer the creative flexibility
The design of English Rows was inspired by the landscapes and
to draw from an entire line that featured the appearance of true
traditions of the Victorian era and London’s centuries-old Mews
divided lights, outstanding energy efficiency and low-maintenance
— equestrian dressing grounds surrounded by grooms’ quarters.
exteriors. Pella Architect Series double-hung windows add to the
In today’s London, these Mews have been converted into garden
English Rows townhomes’ elegant appeal — their wide-bottom rails,
spaces enclosed by row houses. In the English Rows development,
narrow checkrails, applied muntins and beautifully detailed authentic
most units surround a lush 150' x 300' English Garden complete
spoon hardware enhance the development’s historic design. Other
with a koi pond, reflecting pool and gazebo. The stately two- and
window styles were used to fit each unit’s unique elevation. Buyers
three-story Queen Anne townhome designs reflect turn-of-
were offered the choice of sliding or hinged patio doors and painted
the-century “painted ladies,” including highly articulated facades
or stained wood window and door interiors.
accented with gingerbread-trimmed porches and balconies, turrets,
THE BROAD PELLA ARCHITECT SERIES PRODUCT LINE ALLOWED THE DEVELOPER TO USE THE WINDOWS IN THE ENGLISH ROWS RETAIL CENTER AS WELL AS THE TOWNHOMES. EACH TOWNHOME UNIT REFLECTS A VIBRANT PERSONALITY ALL ITS OWN — DOWN TO THE WINDOWS AND PATIO DOORS. IN FACT, FLOOR PLANS ARE NAMED AFTER FAMOUS ENGLISH LADIES, SUCH AS DIANA, ANNE AND VICTORIA.
“ Pella offer s the best combination of quality, value and ser vice of any supplier in my 25 year s in the business.” D r e w G l a s s f o r d , C h i e f O p e r a t i n g O f f i c e r, S y s t e m 2 7 C o r p o r a t i o n
“ E xterior styling drove the choice to specify Pella. Pella offered the flexibility of product type needed to give ever y unit its own per sonality. I don’t know of any other supplier who could offer that.” To m F e n d , A r c h i t e c t / D e s i g n e r, S t y c z y n s k i W a l k e r & A s s o c i a t e s
Head Flashing Weather-Resistive Barrier
Th e Power O f Ye llow S M at wo r k
In addition to making the selection of windows easy for the
Flashing Tape
architect and developer of English Rows, Pella helped the
Installation Fin
construction process go smoothly. The Pella commercial representative met with the installation contractor before installation began to answer questions and explain the Pella
Interior Seal
Window and Door Installation Method, which includes the exclusive SmartFlash® installation tape. As a result, the windows went in with no problem. “When you have this amount of windows and these elevations, that’s a real testament to the product and its installation,” said developer Drew Glassford.
Jamb
Th e Pe ll a B r a n d s e ll s
Weather-Resistive Barrier
The developer of English Rows deliberately chose Pella because the brand would add value to the upscale project. The Pella brand name
Flashing Tape Installation Fin
is very attractive to buyers and the logo is prominently displayed
Interior Seal
in the development’s marketing materials. According to developer Joseph Hudetz, “People look in the corner of the windows to see what kind they are. This buyer appreciates quality.” R ecog n i z e d w ith rows o f awa r d s
Pella was proud to make history with the architect and developer of the English Rows townhome development. The Home Builders
Sill
Association of Greater Chicago awarded the project’s architect the prestigious Crystal Key Award, as well as six Gold Key Awards. The Crystal Key was awarded for Innovation and Creativity in Multifamily Design. The Gold Keys were awarded to the architect and the developer for Land Planning and Architectural Design. In addition,
Interior Seal
English Rows won a first place “Finest Painted Lady” Award from the Chicago Paint and Coating Association.
Flashing Tape Installation Fin Weather-Resistive Barrier
Architect: S t y c zy n sk i Wa lke r & Asso c ia t e s
D eve l o p e r : S ys t e m 2 7 C o r p o r a t i o n
L o c a t i o n : N ap e r vi l l e , IL
© 2007 P e lla c o r p o r at i o n • 1 0 2 m ai n s t r e e t • p e l la, i a 50219 • 800- 84- pella • www.pellacommerci al.com
C C S E R110 7
COMMERCIAL
s ol u t io n s
English Rows, Naperville, IL
The flexibility of Pella’s product offering helped this award-winning luxur y townhome development stay true to the architect’s vision of a “Victorian village.” For the developer, Pella ® windows and doors were the right combination of stor ybook charm and textbook marketing savvy.
B u i l d i n g T y p e : M U LT I F A M I LY
English Rows, Naper ville, IL
English Rows is a luxury townhome community located in the
scalloped-clapboard siding and masonry. Twenty-seven different
Chicago suburb of Naperville, Illinois. The 46-unit development is
exterior colors were used, allowing the townhomes to reflect
designed to attract residents ready to downsize and enjoy resort
nature and the gardens they surround. Even the masonry on the
living at home. Set in a classic English garden, these homes feature
units’ facades complements the brick pavers that guide residents
magnificent Victorian architecture and the most comprehensive
on their garden stroll.
amenities and features in the market, including upscale shopping, restaurants, spa services and golf just steps away. Floor plans
M o d er n W i n dows Th at re f lect th e pa st
include wide hallways and optional elevators so they can fit English Rows’ authentic Victorian “dream home” curb appeal is a
residents’ changing lifestyle needs.
major selling point of the development. Pella® Architect Series® windows and doors played an important part in English Rows’ design
A Ce ntu r i e s - o ld d e s i g n i d e a
vision. Pella offered the architect and developer the creative flexibility
The design of English Rows was inspired by the landscapes and
to draw from an entire line that featured the appearance of true
traditions of the Victorian era and London’s centuries-old Mews
divided lights, outstanding energy efficiency and low-maintenance
— equestrian dressing grounds surrounded by grooms’ quarters.
exteriors. Pella Architect Series double-hung windows add to the
In today’s London, these Mews have been converted into garden
English Rows townhomes’ elegant appeal — their wide-bottom rails,
spaces enclosed by row houses. In the English Rows development,
narrow checkrails, applied muntins and beautifully detailed authentic
most units surround a lush 150' x 300' English Garden complete
spoon hardware enhance the development’s historic design. Other
with a koi pond, reflecting pool and gazebo. The stately two- and
window styles were used to fit each unit’s unique elevation. Buyers
three-story Queen Anne townhome designs reflect turn-of-
were offered the choice of sliding or hinged patio doors and painted
the-century “painted ladies,” including highly articulated facades
or stained wood window and door interiors.
accented with gingerbread-trimmed porches and balconies, turrets,
THE BROAD PELLA ARCHITECT SERIES PRODUCT LINE ALLOWED THE DEVELOPER TO USE THE WINDOWS IN THE ENGLISH ROWS RETAIL CENTER AS WELL AS THE TOWNHOMES. EACH TOWNHOME UNIT REFLECTS A VIBRANT PERSONALITY ALL ITS OWN — DOWN TO THE WINDOWS AND PATIO DOORS. IN FACT, FLOOR PLANS ARE NAMED AFTER FAMOUS ENGLISH LADIES, SUCH AS DIANA, ANNE AND VICTORIA.
“ Pella offer s the best combination of quality, value and ser vice of any supplier in my 25 year s in the business.” D r e w G l a s s f o r d , C h i e f O p e r a t i n g O f f i c e r, S y s t e m 2 7 C o r p o r a t i o n
“ E xterior styling drove the choice to specify Pella. Pella offered the flexibility of product type needed to give ever y unit its own per sonality. I don’t know of any other supplier who could offer that.” To m F e n d , A r c h i t e c t / D e s i g n e r, S t y c z y n s k i W a l k e r & A s s o c i a t e s
Head Flashing Weather-Resistive Barrier
Th e Power O f Ye llow S M at wo r k
In addition to making the selection of windows easy for the
Flashing Tape
architect and developer of English Rows, Pella helped the
Installation Fin
construction process go smoothly. The Pella commercial representative met with the installation contractor before installation began to answer questions and explain the Pella
Interior Seal
Window and Door Installation Method, which includes the exclusive SmartFlash® installation tape. As a result, the windows went in with no problem. “When you have this amount of windows and these elevations, that’s a real testament to the product and its installation,” said developer Drew Glassford.
Jamb
Th e Pe ll a B r a n d s e ll s
Weather-Resistive Barrier
The developer of English Rows deliberately chose Pella because the brand would add value to the upscale project. The Pella brand name
Flashing Tape Installation Fin
is very attractive to buyers and the logo is prominently displayed
Interior Seal
in the development’s marketing materials. According to developer Joseph Hudetz, “People look in the corner of the windows to see what kind they are. This buyer appreciates quality.” R ecog n i z e d w ith rows o f awa r d s
Pella was proud to make history with the architect and developer of the English Rows townhome development. The Home Builders
Sill
Association of Greater Chicago awarded the project’s architect the prestigious Crystal Key Award, as well as six Gold Key Awards. The Crystal Key was awarded for Innovation and Creativity in Multifamily Design. The Gold Keys were awarded to the architect and the developer for Land Planning and Architectural Design. In addition,
Interior Seal
English Rows won a first place “Finest Painted Lady” Award from the Chicago Paint and Coating Association.
Flashing Tape Installation Fin Weather-Resistive Barrier
Architect: S t y c zy n sk i Wa lke r & Asso c ia t e s
D eve l o p e r : S ys t e m 2 7 C o r p o r a t i o n
L o c a t i o n : N ap e r vi l l e , IL
© 2007 P e lla c o r p o r at i o n • 1 0 2 m ai n s t r e e t • p e l la, i a 50219 • 800- 84- pella • www.pellacommerci al.com
C C S E R110 7
