failure success

Value Proposition Design will help you successfully…

DESIGN BACK & FORTH

You’ll love Value Proposition Design if you’ve been…

H, BLA

BL A H , Overwhelmed by the task of true value BLAH creation

d Way

BL AH

…

BLAH

BLAH BLAH

New Way DESIGN BACK & FORTH

Understand the patterns of value creation

H, BLA BL A H , BL AH

…

BLAH

BLAH BLAH

BLAH

New Way

Frustrated by unproductive meetings and misaligned teams

Leverage the experience and skills of your team

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162

Involved in bold shiny projects that blew up

Avoid wasting time with ideas that won’t work

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162

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Disappointed by the failure of a good idea

Design, test, and deliver what customers want

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gutter

failure gutter

success

Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer

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www.strategyzer.com/vpd