identity guidelines
IDENTITY GUIDELINES 24 August 2016 Version 1.0
TABLE OF CONTENTS 03
Primary Logo
04
Orientation
05
Logo Mark
06
Clear Space and Minimum Size
07
Color Specifications
08
Full Color
09
Single Color
10
Black & White and Grayscale
11
Improper Usage
12
Application & Context
02
PRIMARY LOGO The Alpha Sealing Products identity consist of wordmark/letterforms & symbol or logo mark. All its elements must never be altered or modified in any way. The logo is most effective when positioned in a clear space, which helps to protect its integrity. It must always be reproduced in Pantone color unless the application requires four-color process or single color black.
SYMBOL or LOGO MARK
LOGO TYPE or WORD MARK
03
ORIENTATION Wide Version This is the preferred use of the logo with where the logo mark is located at the side of the wordmark.
Tall Version If spacing is minimal and the logo would look small and inferior it’s ideal to use a with a wide version. This provides flexibility in presenting the logo with prominence.
04
LOGO MARK The Logo as an Icon The Alpha Sealing Products logo can also work as an icon for web and mobile applications. This provides flexibility to present the logo with prominence while maintaining a considered, open and contemporary presentation.
05
CLEAR SPACE AND MINIMUM SIZE Minimum Clear Space Clear space frames the logo, separating it from other elements such as headlines, text, illustration, imagery and the outside edge of printed materials. The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space to maximize brand visibility. The ideal minimum clear space is half the height of letter ‘A’ of Alpha Sealing Products word mark.
Minimum Size The minimum size is the smallest the logo can be displayed before losing its legibility. Whenever possible the logo should be no smaller than 10 mm width. 10 mm
06
COLOR SPECIFICATIONS Colors are important to the visual identity; consistency is essential. The colors are specified in Pantone colors and these colors are therefore the “ideal colors”. All colors should match the value for coated Pantone as much as possible to ensure identical color in all media. CMYK colors are used in printed materials such as brochures, leaflets and posters. While RGB and HEX are used for online media, web, broadcast and mobile applications.
ROYAL BLUE PANTONE 2945 C CMYK: 100, 45, 0, 14 RGB: 0, 100, 170 HEX: 0064AA
LIGHT GRAY PANTONE Cool Gray 5 C CMYK: 0, 0, 0, 29 RGB: 197, 199, 202 HEX: C5C7CA
DARK GRAY PANTONE Cool Gray 9 C CMYK: 0, 0, 0, 51 RGB: 150, 149, 153 HEX: 969599
07
FULL COLOR This is the preferred use of the logo using the assigned Pantone Colors and is placed on a white background. The logo is also flexible enough to work on light and dark backgrounds, as long as it can be easily recognized.
08
SINGLE COLOR This version is ideal for one color printing where cost, material, treatment or production is limited (e.g. stamping, textile printing, embossing, embroidery, staining, etc.)
09
BLACK & WHITE AND GRAYSCALE The grayscale version should be used on faxes or any materials you reproduce using a copier. While the black & white version that should be used when you want your logo engraved or metal etched.
10
IMPROPER USAGE It is encourage to be familiar with the correct usage of the Alpha Sealing Products logo. The integrity of the logo must be respected at all times. Any modification of the logo confuses its meaning and diminishes its impact.
1. Do not re-create or retype the wordmark.
5. Do not place any sort of illustration, clipart and any other stereotype imagery to the logo.
ALPHA
SEALING PRODUCTS
2. Do not change the logo color if it’s not specified and not part of the corporate colors.
6. Do not tilt the logo mark and wordmark in any way.
3. Do not distort, stretch or alter the logo in any way.
7. Do not print or use the logo in outline.
4. Do not put the logo on a busy background without enough contrast.
8. Do not use graphic effects, outlines or drop shadow in the logo.
11
APPLICATION & CONTEXT The illustrative examples shown here demonstrates how the logo would work in an actual application. All application examples are for illustrative purposes only.
BUSINESS CARDS
STATIONERY SET
WEBSITE
PRODUCT PACKAGING
WALL SIGNAGE
GLASS DOOR SIGNAGE
12
Designed by Airborne
TABLE OF CONTENTS 03
Primary Logo
04
Orientation
05
Logo Mark
06
Clear Space and Minimum Size
07
Color Specifications
08
Full Color
09
Single Color
10
Black & White and Grayscale
11
Improper Usage
12
Application & Context
02
PRIMARY LOGO The Alpha Sealing Products identity consist of wordmark/letterforms & symbol or logo mark. All its elements must never be altered or modified in any way. The logo is most effective when positioned in a clear space, which helps to protect its integrity. It must always be reproduced in Pantone color unless the application requires four-color process or single color black.
SYMBOL or LOGO MARK
LOGO TYPE or WORD MARK
03
ORIENTATION Wide Version This is the preferred use of the logo with where the logo mark is located at the side of the wordmark.
Tall Version If spacing is minimal and the logo would look small and inferior it’s ideal to use a with a wide version. This provides flexibility in presenting the logo with prominence.
04
LOGO MARK The Logo as an Icon The Alpha Sealing Products logo can also work as an icon for web and mobile applications. This provides flexibility to present the logo with prominence while maintaining a considered, open and contemporary presentation.
05
CLEAR SPACE AND MINIMUM SIZE Minimum Clear Space Clear space frames the logo, separating it from other elements such as headlines, text, illustration, imagery and the outside edge of printed materials. The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space to maximize brand visibility. The ideal minimum clear space is half the height of letter ‘A’ of Alpha Sealing Products word mark.
Minimum Size The minimum size is the smallest the logo can be displayed before losing its legibility. Whenever possible the logo should be no smaller than 10 mm width. 10 mm
06
COLOR SPECIFICATIONS Colors are important to the visual identity; consistency is essential. The colors are specified in Pantone colors and these colors are therefore the “ideal colors”. All colors should match the value for coated Pantone as much as possible to ensure identical color in all media. CMYK colors are used in printed materials such as brochures, leaflets and posters. While RGB and HEX are used for online media, web, broadcast and mobile applications.
ROYAL BLUE PANTONE 2945 C CMYK: 100, 45, 0, 14 RGB: 0, 100, 170 HEX: 0064AA
LIGHT GRAY PANTONE Cool Gray 5 C CMYK: 0, 0, 0, 29 RGB: 197, 199, 202 HEX: C5C7CA
DARK GRAY PANTONE Cool Gray 9 C CMYK: 0, 0, 0, 51 RGB: 150, 149, 153 HEX: 969599
07
FULL COLOR This is the preferred use of the logo using the assigned Pantone Colors and is placed on a white background. The logo is also flexible enough to work on light and dark backgrounds, as long as it can be easily recognized.
08
SINGLE COLOR This version is ideal for one color printing where cost, material, treatment or production is limited (e.g. stamping, textile printing, embossing, embroidery, staining, etc.)
09
BLACK & WHITE AND GRAYSCALE The grayscale version should be used on faxes or any materials you reproduce using a copier. While the black & white version that should be used when you want your logo engraved or metal etched.
10
IMPROPER USAGE It is encourage to be familiar with the correct usage of the Alpha Sealing Products logo. The integrity of the logo must be respected at all times. Any modification of the logo confuses its meaning and diminishes its impact.
1. Do not re-create or retype the wordmark.
5. Do not place any sort of illustration, clipart and any other stereotype imagery to the logo.
ALPHA
SEALING PRODUCTS
2. Do not change the logo color if it’s not specified and not part of the corporate colors.
6. Do not tilt the logo mark and wordmark in any way.
3. Do not distort, stretch or alter the logo in any way.
7. Do not print or use the logo in outline.
4. Do not put the logo on a busy background without enough contrast.
8. Do not use graphic effects, outlines or drop shadow in the logo.
11
APPLICATION & CONTEXT The illustrative examples shown here demonstrates how the logo would work in an actual application. All application examples are for illustrative purposes only.
BUSINESS CARDS
STATIONERY SET
WEBSITE
PRODUCT PACKAGING
WALL SIGNAGE
GLASS DOOR SIGNAGE
12
Designed by Airborne
