Logo Standards and Guidelines
Logo Standards and Guidelines Operation Christmas Child® The Greatest Journey®
O PE RAT IO N CH RIST MAS CHILD
1 Approved Logo Versions
Full Color Logo Four Color Process
One Color Logo Prints Black Only
Minimum Size
Area of Clearance
1”
Do not use the logo smaller than 1” from wingtip to wingtip.
Do not place any type or graphics within the blue area around the circular portion of the logo. This margin is equal to the width of the green band in the logo.
Reverse Logo For use on dark backgrounds
O PE RAT IO N CH RIST MAS CHILD
2 Incorrect Logo Usage
Full Color Logo
One Color Logo
Reverse Logo
Do not compress or “squeeze” the logo— always size it proportionally.
Do not use the one color logo in any color other than black.*
Do not change the reverse logo to print in black.
Do not add any boxes, borders, or other elements to the one color logo.
Do not change the reverse logo to print in any color. It is only acceptable for the reverse logo to appear white.*
Do not change the one color logo to be reversed out of a color or black background. Use the approved reverse logo shown in Section 1.
* An exception may be when the logo is used large in a subtle way as part of a background design.
Do not rotate the logo from its original axis.
Do not add any borders, boxes, or other elements to the full color logo.
T H E G RE AT E ST J O U RNEY
3 Approved Logo Versions
One Color Logo Prints Black Only
Minimum Size
Reverse Logo For use on dark backgrounds in white only
Area of Clearance
1.25”
Do not use the logo smaller than 1.25” from left of “G” to right of “TM”.
Do not place any type or graphics within the blue area around the logo.
To receive The Greatest Journey graphics for use in your church promotions, please email your request to [email protected].
T H E G RE AT E ST J O U RNEY
4 Incorrect Logo Usage
One Color Logo
Do not compress or “squeeze” the logo—always size it proportionally.
Do not use the logo in any color other than black.*
Do not rotate the logo from its original axis.
* An exception may be when the logo is used large in a subtle way as part of a background design.
T H E G RE AT E ST J O U RNE Y S H O E B OX CH ARACT E R (SAM)
5 Approved Logo Versions
Full Color Logo Four Color Process use only
Full Color Logo Can be flipped horizontal to face either direction.
Minimum Size
Area of Clearance
1”
Do not use the logo smaller than 1” from wingtip to box corner. Do not place any type or graphics within the blue area around the logo.
T H E G RE AT E ST J O U RNE Y S H O E B OX CH ARACT E R (SAM)
6 Incorrect Logo Usage
Do not compress or “squeeze” the logo—always size it proportionally.
Do not use the logo in one color. It must be used only in full color promotions.
Do not rotate the logo from its original axis. It can be flipped horizontally.
Do not change the color of the logo in any manner.
Do not add any borders, boxes, or other elements to the full color logo.
O PE RAT IO N CH RIST MAS CHILD
1 Approved Logo Versions
Full Color Logo Four Color Process
One Color Logo Prints Black Only
Minimum Size
Area of Clearance
1”
Do not use the logo smaller than 1” from wingtip to wingtip.
Do not place any type or graphics within the blue area around the circular portion of the logo. This margin is equal to the width of the green band in the logo.
Reverse Logo For use on dark backgrounds
O PE RAT IO N CH RIST MAS CHILD
2 Incorrect Logo Usage
Full Color Logo
One Color Logo
Reverse Logo
Do not compress or “squeeze” the logo— always size it proportionally.
Do not use the one color logo in any color other than black.*
Do not change the reverse logo to print in black.
Do not add any boxes, borders, or other elements to the one color logo.
Do not change the reverse logo to print in any color. It is only acceptable for the reverse logo to appear white.*
Do not change the one color logo to be reversed out of a color or black background. Use the approved reverse logo shown in Section 1.
* An exception may be when the logo is used large in a subtle way as part of a background design.
Do not rotate the logo from its original axis.
Do not add any borders, boxes, or other elements to the full color logo.
T H E G RE AT E ST J O U RNEY
3 Approved Logo Versions
One Color Logo Prints Black Only
Minimum Size
Reverse Logo For use on dark backgrounds in white only
Area of Clearance
1.25”
Do not use the logo smaller than 1.25” from left of “G” to right of “TM”.
Do not place any type or graphics within the blue area around the logo.
To receive The Greatest Journey graphics for use in your church promotions, please email your request to [email protected].
T H E G RE AT E ST J O U RNEY
4 Incorrect Logo Usage
One Color Logo
Do not compress or “squeeze” the logo—always size it proportionally.
Do not use the logo in any color other than black.*
Do not rotate the logo from its original axis.
* An exception may be when the logo is used large in a subtle way as part of a background design.
T H E G RE AT E ST J O U RNE Y S H O E B OX CH ARACT E R (SAM)
5 Approved Logo Versions
Full Color Logo Four Color Process use only
Full Color Logo Can be flipped horizontal to face either direction.
Minimum Size
Area of Clearance
1”
Do not use the logo smaller than 1” from wingtip to box corner. Do not place any type or graphics within the blue area around the logo.
T H E G RE AT E ST J O U RNE Y S H O E B OX CH ARACT E R (SAM)
6 Incorrect Logo Usage
Do not compress or “squeeze” the logo—always size it proportionally.
Do not use the logo in one color. It must be used only in full color promotions.
Do not rotate the logo from its original axis. It can be flipped horizontally.
Do not change the color of the logo in any manner.
Do not add any borders, boxes, or other elements to the full color logo.
